Global Stevia Market is predicted to reach USD 1.71 billion at a CAGR of 10.20% during the forecast period:

Market Research Future (MRFR) has published a cooked research report on the “Global Stevia Market” that contains information from 2023 to 2030. The Global Stevia Market is estimated to register a CAGR of 10.20% during the forecast period of 2023 to 2030.

MRFR recognizes the following companies as the key players in the Global Stevia Market— Cargill Incorporated, Ingredion Incorporated, Tate & Lyle PLC, Archer-Daniels-Midland Company, Tereos, GLG Life Tech Corp, NOW FoodsFooding Group Limited, HOWRAIN, and Sunwin Stevia International Inc.

Market Highlights

Global Stevia Market is accounted to register a CAGR of 10.20% during the forecast period and is estimated to reach USD 1.71 Billion by 2030.

Stevia is a natural, calorie-free sweetener derived from the leaves of the Stevia rebaudiana plant. It contains compounds called steviol glycosides that provide a sweet taste without contributing calories or significantly affecting blood sugar levels. Due to its intense sweetness, a small amount of stevia can replace a larger quantity of sugar in various foods and beverages, making it a popular alternative for individuals looking to reduce their sugar intake or manage health conditions like diabetes.

Segment Analysis

The Global Stevia Market has been segmented based on Type, Nature, Application, and Distribution Channel.

Based on the Type, the market is segmented into Liquid extract, Powder extract, and Stevia Leaves. The dominance of the liquid extract category in the Stevia market is attributed to its convenience in dosage control and versatility for various applications.

Based on Nature, the market is segmented into Organic and Regular. The dominance of the organic category in the Stevia market is driven by increasing consumer preference for natural and sustainable products, that align with healthier and environmentally conscious lifestyles.

Based on Application, the market is segmented into Residential/Retail and Commercial (Dairy & Frozen Dessert, Bakery & Confectionery, Sweet & Savory Snacks, Tabletop Sweetener, Packaged Food Products, Beverages, and Dietary Supplements). The dominance of the commercial category in the Stevia market is a result of widespread adoption by food and beverage manufacturers seeking to offer low-calorie and sugar-free products to cater to consumer demand for healthier options.

Based on Distribution Channel, the market is segmented into Offline, and Online. The dominance of the offline category in the Stevia market is attributed to established distribution networks, enabling wider product accessibility and consumer familiarity through brick-and-mortar retail outlets.

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Regional Analysis

The Global Stevia Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Global Stevia Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Global Stevia Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World's Global Stevia Market comprises of Middle East, Africa, and Latin America.

The Asia-Pacific region has commanded the largest market share within the Stevia Market, driven by its status as the most populous region globally and the presence of rapidly growing economies. China stands as the foremost stevia producer in this region and is projected to continue its expansion in the upcoming years.

In North America, the United States, Canada, and Mexico serve as the primary markets for stevia. Among them, Canada and the US exhibit notably high per capita incomes, underpinning the demand for stevia. The growth of the North American stevia market is driven by its increasing application across sectors, particularly in soft drink production, dairy, and sports nutrition products.

Europe's stevia market is anticipated to maintain a significant share due to the presence of key global players with strategic growth initiatives in the region. Countries like the UK, France, and Italy have witnessed a surge in the popularity of stevia. This, coupled with the adoption of growth strategies by these players, contributes to Europe's stronghold in the stevia market.

Key Findings of the Study

• The Global Stevia Market is expected to reach USD 1.71 Billion by 2030, at a CAGR of 10.20% during the forecast period.


• The Asia-Pacific region's ascendancy is fueled by its distinction as the world's most densely populated area, coupled with the acceleration of its burgeoning economies. At the forefront of this surge is China, assuming a leading role as the primary stevia producer within the region, with its growth trajectory poised to persist in the coming years.


• Based on the Distribution Channel, the Market has been segmented into Offline holding the largest market in 2023.


• Cargill Incorporated, Ingredion Incorporated, Tate & Lyle PLC, Archer-Daniels-Midland Company, Tereos, GLG Life Tech Corp, NOW FoodsFooding Group Limited, HOWRAIN, and Sunwin Stevia International Inc.