The Sparkling Wine Market will be driven by rising sales growth brought on by easy availability and rising consumption of diet and culture drinks By 2028

Market Research Future (MRFR) has published on the “global sparkling wine market”.

Sparkling wine is a fermented carbonated beverage made with grapes. The fermentation process results in the production of alcohol and CO2. During the fermentation process, the gas is not allowed to escape and, thus, forms tiny bubbles. This carbonation of wine takes place either in bottles or large tanks. Carbonation can also result from CO2 injected into a few varieties of wines. The growth of the sparkling wine market is expected to be driven by various factors such as the rising number of winery brands, increasing awareness of the health benefits, and rising per capita disposable income. However, a major portion of consumers is shifting towards non-alcoholic beverages, which is expected to present a major barrier to market growth. Supply chain and transportation complexities are expected to be major challenges for the market players. Nevertheless, the surging product demand from emerging markets is expected to present new growth avenues for the market players during the projected period.

Market Synopsis

According to research studies conducted by the Wine Information Council, University of Roehampton London, and other institutes, the weekly consumption of one or two glasses of sparkling wine could be beneficial for health. According to recent studies, it has been proved that sparkling wine promotes the growth of good gut bacteria because of the polyphenols present in red grapes. The gut microbiome is necessary for human health and overall well-being. This is because, as gut bacteria species begin diversifying, they help the body in several ways, including digestion of fiber, keeping the immune system in check, improving mental health, production of essential vitamins, and warding off disease microorganisms.

Furthermore, the consumption of sparkling wine also promotes heart health as it is made from both red and white grapes. Red grapes contain resveratrol, a kind of polyphenol that is found in the skins of red grapes. Resveratrol is a prevailing antioxidant and an anti-inflammatory compound that can help decrease inflammation and prevent the development of chronic diseases, including metabolic syndrome. In addition, the polyphenols in red grapes can help prevent damage to blood vessels, protect the lining of the vessels supplying blood to the heart, and prevent blood clots. Sparkling is also found to be effective in reducing cholesterol in the body.

Sparkling wine can also help improve the look of skin as it contains carbon dioxide. Carbon dioxide is increasingly being used in skin therapy to help rejuvenate the skin in what is known as carboxytherapy. The carbon dioxide found in sparkling wine can help eliminate stretch marks, reduce the appearance of wrinkles, and improve the skin’s elasticity. The polyphenols in sparkling wine act as antioxidants that can help reduce skin redness. Drinking sparkling wines is not only good for the skin and heart but can also help improve spatial awareness, attention span, memory, and overall brain health. It has also been found that sparkling wine can help prevent the onset of dementia and some debilitating brain conditions.

An individual's lifestyle has become hectic, and the prevalence of diseases is growing at an exponential rate. Consumers are seeking those beverages that can be consumed for enjoyment purposes and are beneficial for their health. The sparkling wine-associated health benefits awareness is significantly increasing owing to the penetration of the internet and smartphones. The tech-savvy population consistently does research and prefers health-beneficial products and beverages for their consumption. Moreover, the globally health-conscious population is also growing at an exponential rate, which is also a major factor behind the awareness of sparkling wines. Therefore, increasing awareness among the consumers regarding the health & medical benefits of sparkling wine consumption is anticipated to drive the growth of the global sparkling wine market during the projected period.

However, The adoption of a healthy lifestyle is becoming increasingly popular among consumers. The global population of mass consumers is becoming more conscious of the food and beverages they consume, and they are comparing products to choose the best. Rising consumer awareness, a growing number of knowledgeable consumers with distinct perceptions, and a desire to purchase healthy items are all factors driving non-alcoholic beverage demand worldwide. Consumer behavior involves the pace at which new innovative goods are adopted and their purchasing decisions. As customers become more aware of the benefits of non-alcoholic beverages, the adoption rate has been increasing. Consumers' growing health awareness and pursuit of a healthy lifestyle, as well as related purchasing behavior, have opened up new market prospects for industrial companies to tap into the non-alcoholic beverage sector's untapped potential.

Beverage industries, for example, are reaping the benefits of a cultural shift away from alcoholic beverage use and toward non-alcoholic beverage consumption. They are also concentrating on developing new and innovative goods that are not only alcohol-free but also meet the health & wellness needs of consumers. The Coca-Cola Company, for example, debuted its Vitamin Water product line, which includes a new energy drink with caffeine, guarana extracts, and B vitamins. The Coca-Cola Company debuted a new line of alcohol-free effervescent drinks in the US in January 2019. To appeal to beer, wine, and cocktail aficionados, the product line has bar-inspired flavors and ingredients. Thus, the surging demand for non-alcoholic beverages is expected to restrict the growth of the global sparkling wine market during the forecast period.

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Competitive Landscape

The high competition among the players have encouraged the players to produce quality products in the market. In order to build new and quality products, numerous companies benefit from mergers, acquisitions, and product development. To preserve their positions and broaden their geographic reach, the players in the worldwide sparkling wine market are using a variety of strategies, including expansion, mergers and acquisitions, alliances, joint ventures, and product launches. To gain the largest possible market share, new product launch was the growth strategy that was most frequently used by market participants.

There are numerous international, national, and regional players in the worldwide sparkling wine industry. There is a lot of competition in this sector, and everyone is trying to increase their portion of customers' wallets. When comparing prices and quality, as well as product availability across regions, different suppliers will use different metrics. In order to be competitive, suppliers must offer reasonably priced, high-quality sparkling wines. Market and economic conditions, government laws, and technological progress all affect how quickly and how large market actors can expand. As a result, businesses in this sector need to concentrate on increasing output and refining their offerings to keep up with consumer demand. The companies in the market are investing heavily in creating new products. Although worldwide companies account for the vast majority of sales, smaller regional and local firms are also present.

Key Developments & Growth Strategies

Partnerships

• Treasury Wine Estates collaborated with The Yield Technology Solutions Pty Ltd (The Yield) and Yamaha Motor Co., Ltd (YMC) to optimize yield prediction in wine grapes and improve autonomous crop spraying using robots.


• Treasury Wine Estates Ltd (TWE) has signed an agreement with Republic National Distributing Company (RNDC) to cover distribution in multiple markets in California, with other states including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah.

Acquisitions

• & J. Gallo Winery acquired more than 30 wine brands from Constellation Brands, Inc. With this acquisition, Gallo will expand its operational footprint with the addition of five wineries located in California, Washington, and New York, along with Constellation’s Polyphenolics business.

Expansion

• & J. Gallo Winery established a state-of-the-art production plant and distribution hub in Chester County to support future business growth and long-term innovation ambitions.

Product Launches

• Freixenet launches the first microsite of Cava and wines in mini format. With the online sale of Freixenet mini bottles, the company responds to the requirements of its customers and makes its products more accessible to the general public.


• Freixenet has introduced a new rosado Cava Carta Rosé to complement its iconic Carta Nevada range, the best-selling Cava in Spain. The new Carta Rosé is crafted from Trepat and Garnacha grapes. It features floral, herby aromas that blend with notes of red and exotic fruits, resulting in a very fresh and delicate palate.


• Freixenet, the world leader in sparkling wines, makes its debut in the still wines market with the launch of the new Freixenet Wine Collection in Spain. This new line includes white wine and rosé wine from the new Special Selection line, which has a fresh, fruity flavor.

By Region

• North America: The North American market holds the highest market share in the global market. US held the largest market share in the region. The growing young population in the country has included wine as a part of their diet and occasional drinks. According to Wine Institute (US), there was a total consumption of 870 million gallons of table wine in 2020. Further, there has been a shipment of 28,485 nine-liter cases to the US in 2020, 10,457 of which were of California Winery Sparkling. California is the leading wine state in the US, providing a source of 81 percent of the US wine production. California wines offer a remarkable contribution to the nation and the other 50 states by providing jobs and balancing the economy through tourism and taxes. They also boost the communities through charitable giving and environmental stewardship. According to California Association of Winegrape Growers and Wine Institute, there has been a total economic impact of USD 114.1 billion by California Wines on the US. This growing trend of wineries and grape-growers in the country has heavily impacted the sparkling wine market across different areas of the US.


• Europe: Europe is comprised of countries, such as the UK, Germany, France, Italy, Spain, and the Rest of Europe. Spain is expected to grow with the highest CAGR during the forecast period. Spain has been one of the oldest sparkling wine-producing countries in the region. Cava, which is one of the most popular sparkling wines of Spain, is fuelling the market's growth. Almost 95 percent of Cava is produced in Northeast Spain, and most of the grapes are Parellada, Macabeu, and Xarello. The growing wine consumption across the country has set huge standards for the wine production process. The growth in offering different categories of sparkling wines such as Gramona, Pepe Ravento's Recaredo, Raventós i BlancAlta Aellla, Llopart, and others has driven the demand for the market across different areas within the country.


• Asia-Pacific: Asia-Pacific comprises China, Japan, India, Australia & New Zealand, and the Rest of Asia-Pacifi. China held the largest market share in the region. China is one of the leading countries consuming sparkling wine in Asia-Pacific. The country continuously struggles to regain its position as a major wine importer globally. According to World Bulk Wine Exhibition Asia (WBWE), China is the fifth wine-consumer country in the world. The report suggests that in 2020, 26 percent of the overall wine imports were made by China. The well-connected manufacturers in China are expected to dominate the sparkling wine market in future years. The changing lifestyles and increasing living standards have formed a huge base for the sparkling wine market. This majestic potential and consumer demand for sparkling wine in China have resulted in increased investment by foreign companies. These various factors are responsible for driving the growth of the sparkling wine market in China.


• Rest of the World: The Rest of the World includes South America, the Middle East, and Africa. The middle east is expected to grow the fastest during the forecast period. The Middle East comprises Saudi Arabia, the UAE, Kuwait, Qatar, Bahrain, Egypt, and others. These countries are expecting moderate growth in the sparkling wine market. These countries are offering opportunities for the sparkling wine market as the laws of the wine manufacturers have been relaxed to a certain extent. Countries such as Iran, Saudi Arabia, Yemen, and Kuwait hold a complete prohibition on alcohol consumption, which is further anticipated to hamper the demand for the sparkling wine market. However, change in government policies is anticipated to form effective opportunities for the market in the region.