Sourdough Market Estimated to Grow Exponentially By 2030 Registering approx. 8.00% CAGR

September 2022, Market Research Future has published a Report on the Global Sourdough Market

Sourdough Market Size was valued at USD 5.36769761 billion by 2030.Sourdough is a traditional bread, made using a natural starter culture instead of commercially cultivated yeast. Sourdough’s making process involves the fermentation of dough using naturally occurring Lactobacillus bacteria that produces lactic acid and the yeast.  Sourdough bread is made of all-natural ingredients, tastes slightly sour and is easier to digest.  While the slow-fermented bread-making process imparts nutritional values in the sourdough, the presence of lactic acid bacteria increases sourdough's magnesium and phosphorus solubility.

Due to the rising consumer demand for premium quality bread made with no chemical additives at all, Sourdough perceives increased demand and uptake, worldwide. Sourdoughs are also used as baking bases in other Bread, Pizzas, Cakes, and other bakery products. The rising demand for sourdough pizza coupled with the convenience bakery foods is increasing the market value of Sourdough, globally. 

Acknowledging the kind of gains the market perceives currently, Market Research Future (MRFR) in its recently published study report asserts that the thriving global Sourdough market will further grow exponentially by 2030, registering over a 8.00% CAGR from 2022 to 2030.

Additional factors substantiating the market growth include advancements in processing technologies and the trends of including various ingredients to the dough in order to meet niche applications such as gluten-free and low-fat among other dietary bakery foods.

The deterioration rate of sourdough is quite lower, and hence, it has a longer shelf life in comparison with other bakery products. Besides, the mildly tangy flavor imparted to the bread has been appreciated by many consumers, increasing the popularity of the Sourdough worldwide.

Also, factors such as growing urbanization and globalization are supporting the market growth, allowing people to come closer to each other and encouraging them to learn each other’s trends for food/ attire, etc.

Global Sourdough Market -   Segments

MRFR has segmented the report into four key dynamics for the enhanced understanding;

By Starter Culture: Includes Type I (Lactobacillus Sanfranciscensis and others.), Type II (Saccharomyces Cerevisiae and others.), and Type III (Lactobacillus Plantarum, Pediococcus Pentosaceus, and L. Brevis among others).

By Ingredients: Wholegrain, Whole wheat, Oats, Rye, Barley and other.

By Applications: Baking Bases (Bread, Pizza, Cake, Cookies, Buns, Waffles & Pancakes, among others) and others.

By Regions: Europe, North America, APAC, and the Rest-of-the-World.

The subsegment - Whole grains by Ingredients is projected to account for maximum market proportion, witnessing higher demands.

Global Sourdough Market -  

Regional Analysis

The North American region is projected to continue with its dominance due to the high consumption of sourdoughs. The region is expected to create a large revenue pocket in the global market, growing further, over its previous growth records by 2022.

Key forces such as high per-capita income, the presence of a significant number of food enthusiasts influence the market growth in the region positively.  The Sourdough market in the US backed by the constant R&D efforts accounts for the major contributor to the market growth in the region, witnessing novelties in the product.

The European region accounts for the second-largest market for Sourdough. The market in the region is surging mainly due to the major contributing countries such as France, Italy, Germany, and the UK, which are heading due to the presence of well-established market players and larger food connoisseur populace. simultaneously, improvement in the product development alongside the growing distribution channels will positively influence the demand in the market.

The sourdough market in the Asia Pacific region is emerging as a lucrative market, worldwide. The improving economic conditions in some of the APAC countries like India and China, support the growth of the Sourdough market in the region. Also, due to the increasing consumption of the product in developing countries the size of the APAC market is continuously increasing.

Sourdough in the APAC region has a distinctive character of its own. In APAC, sourdough starters are made using all-purpose flour or wheat flour or a combination of both which alongside the uniqueness of the microbes, water quality, and the warm temperature make wonders to the sourdoughs prepared here.  As a result, bakers in India and China have lifted sourdough another notch with their creativity. All these factors commutatively drive the market growth in the APAC region.

Global Sourdough Market – Competitive Analysis                    

Brand reinforcement, M&A, and innovations remain the key strategies adopted by these leading players to gain the competitive advantage in this highly competitive market. The market is estimated to perceive intensifying competition due to the expected product & service extensions and product innovations.

Key Players:

The market leaders profiled in the MRFR analysis include, Riverside Sourdough (UK), Fisag Limited (New Zealand), Puratos (Belgium), Beldem Enzymes Plant (Belgium), Bread SRSLY (USA), The Bread Factory (UK), Madison Sourdough (USA), Sonoma (Australia), German Bakehouse Naock (Germany), Boudin SF (U.S.), Trueloaf (USA), and Ameliasbread (USA).

Industry Advancements/Related News

September 25, 2021 – Hovis Ltd (UK), a leading flour and bread company launched its new sourdough bloomer and seeded batch in a bid to cater to the growing consumer demand for sourdough and seeded variants. The company is looking to tap the growing premium bread market with the launch of a white bloomer baked with sourdough and a seeded batch loaf.

Hovis also mentioned that it was focused on investing in its core bakery lines, and had recognized that the premium sector was driving growth in the bread market as consumers traded up. In the Whitbread segment – the company hopes to meet further consumer demand for premium bread alternatives with its new Seeded Batch variety.