Pune, India, July, 2018 /press release/- Market Research Future Published a Half-Cooked Research Report on Global Social Media Analytics Market Research Report.
Social Media Analytics Market – Overview
Social Media Analytics entails gathering of data from social media websites to develop the online presence of individuals and companies. Due to the popularity of social media analytics, the market is growing at an exceptional rate in the past few years. Market reports linked to the information and communications technology sector made available by Market Research Future along with published reports on other sectors have been recently published along with a report on this industry. The social media analytics market is projected to achieve revenues worth USD 7 Billion by 2023 while expanding at CAGR of 28 percent approximately in the forecast period.
The market’s growth is driven by factors such as the growing number of social media users, intense focus on market intelligence and a surge in expenditure on analytics. The attractiveness of social media sites has increased the users on these platforms, thereby elevating the need for analyzing the traffic on these sites so that valuable data relating to the consumer’s preferences and their buying habits can be collected. The necessity to formulate better business strategies and to have significant business intel that can enable companies to establish their lead in the market is among the top factors motivating the expansion of the market in the forecast period. Moreover, the rising need for improving consumer engagement by is also raising the growth potential of the market.
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The social media analytics market can be segmented on the basis of deployment, type, application and vertical. The type based segmentation of the market comprises of solution, services, support & maintenance, consulting services and training & education. By Deployment, the market consists of segments such as on premise and on cloud. The segmentation of the social media analysts market on the basis of organization size consists of large enterprises, small & medium enterprises. The application segment of the market comprises of multichannel campaign management, customer segmentation & targeting, customer behavioral analysis, competitor bench marking, marketing measurement and other. The vertical segment of the market consists of healthcare, BFSI, education, it & telecommunication, retail, media & entertainment, government and others.
The regional analysis of the market for social media analytics consists of regions such as Asia Pacific, North America, Europe and Rest of the World. It has been perceived that the North American region is projected to be responsible for the principal share of the market, whereas the Asia Pacific is anticipated to develop at a rapid rate through the forecast period. The important growth in social media analytics market in the North American region can be attributed to the technical advancements and growing use of mobiles and tablets in that region. The market in the region is also especially benefitted due to the prevalence of major industry contenders in the market.
The market shows enormous potential for developing at an accelerated rate. The enhanced financial liquidity of the competitors in the market has upgraded thus providing fresh chances for expansion of the market. The market is very distinctive in terms of segments in relation to the products as well as the end users that are a part of the market. The market attractiveness and competitors’ dynamics is considerably enhanced by the strategies that are being deployed by market players. The product offering of the market has expanded vastly as related to the past few years, thus making the market more rewarding for current and new contenders. The comprehensive nature of sustainability of the market is however considerably dependent on the tactics and the strategic roadmaps that are used by market players. The eminent competitors in the social media analytics market are NetBase Solutions (U.S), SAS Institute (U.S.), Oracle Corporation (U.S.), Adobe Systems (U.S.), SAP SE (Germany), IBM Corporation (U.S.), Salesforce.com (U.S), HootSuite Media (U.S), GoodData (U.S) and Tableau Software (U.S), among others.
July 2018 A top provider of digital-first PR solutions for tech-savvy CMOs, TrendKite, has recently announced it will combine with best-in-class social technology companies namely Union Metrics and Insightpool. The dual deals are a portion of the company’s innovative method to making an end-to-end digital PR platform for PR and marketing professionals to influence trust through the media mix, by means of journalist outreach and AI-powered media analytics, social analytics and influencer management.