Growing demand for speciality soaps include anti-aging, moisturizing, and anti-acne soaps is expected to drive market expansion in the near future at a CAGR of 6.50% during the forecast period 2023 to 2032.

Market Research Future (MRFR) has published a cooked research report on the “Global Soap Market” that contains information from 2018 to 2032. The soap market is estimated to register a CAGR of 6.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global soap market - Procter & Gamble Co. (U.S.), Unilever (U.K.), Natura & Co. (Brazil), Kao Corporation (Japan), Johnson & Johnson Services, Inc. (U.S.), Reckitt Benckiser Group plc (U.K.), Ecolab Inc.(U.S.), Beiersdorf AG (Germany), Colgate-Palmolive Co.(U.S.), and Henkel AG & Co. KGaA (Germany).

Soap Market Highlights

The global soap market is accounted to register a CAGR of 6.50% during the forecast period and is estimated to reach USD 77.37 billion by 2032.

One of the key factors fueling the demand for bath soaps globally is the significant impact of social media and people's growing awareness of their own personal cleanliness and wellness. Moreover, the demand for high-end bath soaps is being fueled by urbanization that is occurring quickly and people's growing spending power. Additionally, the market is being favorably affected by the expanding usage of bath soaps to protect skin from infectious contaminants and the rise in airborne disease cases as a result of rising air pollution levels.

Segment Analysis

The global soap market has been segmented into distribution channel, application, form, and product type.

On the basis of distribution channel, the market is segmented into Supermarkets/Hypermarkets, Pharmacies, Online Channel, and Others (Convenience Stores and Department Stores). The supermarkets/hypermarkets segment was attributed to holding the largest market share in 2022. The variety of goods available, as well as the lower costs and holiday discounts, entice customers to these establishments. The segment's growth is being fueled by the fact that these markets also let clients compare and contrast scents and other product components.

Based on application, the global soap market has been segmented into Household and Commercial. The household segment was expected to hold the largest market share in 2022 due to growing awareness of the need of both personal and home hygiene, expanding access to and availability of hygiene products, and increasing demand for body care washing and bathing surfactants.

On the basis of form, the market is segmented into Solid and Liquid. The solid segment was attributed to holding the largest market share in 2022 because it is one of the oldest and most effective types of soap, long-lasting, and better able to hydrate hands. The product has also seen an increase in usage, particularly among travelers staying in hotels.

Based on product type, the global soap market has been segmented into Bath & Body Soaps, Kitchen Soaps and Laundry Soaps. The bath & body soaps segment was expected to hold the largest market share in 2022 due to an increase in the use of bath soaps to cleanse the skin and unclog pores, which protects skin from infectious contaminants while also conditioning it. This segment's revenue growth is being driven by the fact that it is the fundamental product readily available that promotes maintaining personal cleanliness.

Regional Analysis

The global soap market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe soap market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The soap market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World soap market comprises of Middle East, Africa, and Latin America.

The largest market share for soap was maintained by the North American regional sector due to the availability of a wide variety of goods that are produced while taking into account a number of variables, including age groups, skin sensitivity, and different flavors. Because bar soap is more skin-friendly and has less ingredients that can harm the skin than its equivalent, many people in this region who have sensitive skin frequently pick it over the alternative product.

Moreover, the Europe market has been persistently growing over the forecast period. The region's need for natural or organic soap has grown as a result of consumers' growing awareness of their own health and cleanliness. Due to these factors, the demand for new natural and organic products has increased in order to match the constantly shifting expectations of consumers. Additionally, it is predicted that the region's sales of natural and organic soaps would increase due to the growing popularity of organic concept stores that provide organic cosmetics.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period. This can be ascribed to growing consumer awareness of cleanliness, the presence of several significant competitors, and recent product launches in the area. As a result of China's and India's expanding populations, which is driving up demand for commercial and residential applications, the liquid soap market will also experience phenomenal sales channels for domestic and commercial applications.

Furthermore, the rest of the world's soap market is divided into the Middle East, Africa, and Latin America. The markets in Latin America, the Middle East, and Africa are still developing. The demand for hygiene goods is anticipated to increase in both regions as a result of the growing number of hygiene initiatives, such as "hand hygiene," carried out by organizations like the World Health Organization (WHO).

Key Findings of the Study

• The global soap market is expected to reach USD 77.37 billion by 2032, at a CAGR of 6.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. This can be attributed to the rising level of customer concern over cleanliness, the existence of multiple sizable rivals, and recent product releases in the region.


• Based on application, the household segment was attributed to holding the largest market in 2022, with an approximate market share of 45–65%.


• Procter & Gamble Co. (U.S.), Unilever (U.K.), Natura & Co. (Brazil), Kao Corporation (Japan), Johnson & Johnson Services, Inc. (U.S.), Reckitt Benckiser Group plc (U.K.), Ecolab Inc.(U.S.), Beiersdorf AG (Germany), Colgate-Palmolive Co.(U.S.), and Henkel AG & Co. KGaA (Germany).