Shiitake Mushroom Market Outlook
Due to medicinal and food flavoring attributes of shiitake mushroom, the market is growing at an incremental pace on the global stage. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Shiitake mushroom Market Research Report- Forecast to 2023 that the market will demonstrate an exceptional CAGR of 15.31% and revenue growth of USD 35.4 billion during the forecast period.
Shiitake mushroom is an edible specialty mushroom which was originated in East Asia. Shiitake mushroom is widely used in the food industry for its rich texture and smoky flavor. Moreover, it has gained popularity among the growing population for its high nutritional and medicinal benefits including its ability to aid weight loss, support cardiovascular health, fight cancer cells, improve energy levels and brain function, reduce inflammation, and support the immune system. Additionally, various elements content in the shiitake mushroom such as selenium, zinc, and kojic acid which are beneficial for healthy skin which is adding fuel to the growth of shiitake mushroom market.
Increasing health conscious population is influencing the demand for shiitake mushroom in various industries which is driving the growth of the market. Rising application of shiitake mushroom in various industries is also boosting the market. High demand of shiitake mushroom in processed foods owing to its rich and robust flavoring attribute is further boosting the growth. Moreover, increasing popularity of shiitake mushroom in cosmetics is adding fuel to the growth. High consumption of shiitake mushroom in Asia Pacific, mainly in China is influencing the market growth since last few years.
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Latest Industry Updates
Dec 2017 Nashville-based Holistic Pet Food and Media Company PET has launched five new herbal supplements for pets. Out of which one is to complement immune and includes a powerful blend of four functional mushrooms: Maitake, Reishi, Shiitake, and Turkey Tail combined with antioxidants to provide extra strength immune support.
Nov 2017 Swedish mushroom producer Hällestadsvamp AB has been awarded second place for the Skane Gastronomiska 2018 innovative food award for their pickled shiitake mushrooms, an alternative for pickled herring.
Sept 2017 Kellogg invests in mushroom protein company MycoTechnology. The four-year-old firm's major products are a bitter blocker called ClearTaste and a vegan Shiitake mushroom-based protein called PureTaste.
March 2017 Bonduelle SA, a leading mushroom manufacturer has acquired Ready Pac Foods, the U.S. producer of convenience fresh meal solutions, salads and fresh cut produce.
Global Shiitake Mushroom Market - Competitive Analysis
With the entry of industry players in the shiitake mushroom segment, a trend of solid, volume-driven growth has been observed in the market with the development of different varieties of product types. With companies aiming to capture a considerable share of the market segment as early as possible, they are competing and experimenting with various advantage points. The key players are highly focusing on product innovations and new product launches which are healthy for the consumers. The best long-term growth opportunities for this sector can be captured by ensuring ongoing process improvements and financial flexibility to invest in the optimal strategies.
The key players profiled in Shiitake mushroom are as Bonduelle SA (France), Mitoku Company, Ltd. (Japan), Agro Dutch Industries Ltd. (India), The Mushroom Company (U.S.), Modern Mushroom Farms (U.S.), Hirano Mushroom LLC (Kosovo), and Banken Champignons (the Netherlands) among many others.
Global Shiitake Mushroom Market – Segments
The global Shiitake mushroom market has been divided into type, application and region.
On The Basis Of Category: Fresh, Dried, and Processed
On The Basis Of Application: Food, Pharmaceuticals, Cosmetics, and Others
On The Basis Of Sales Channel: Store Based (Wholesaler/ Distributor, Retail Stores, Specialty Stores, and others), and Non-Store Based
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
Global Shiitake Mushroom Market -
Regional Analysis
The global Shiitake mushroom market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Among the regions, Asia Pacific is dominating the shiitake mushroom market with over 82.54% of the global market share and is projected to reach more than USD 26.79 billion by 2023. In Asia Pacific, China is expected to grow at the highest rate followed by Vietnam over the forecast period. Moreover, RoW is projected to witness the highest growth rate during the forecast period 2017-2023 in which Africa is expected to grow at the highest growth rate. In RoW, Middle East is dominating the market with market share of 80% in the year 2017.