Red Rice Market is predicted to reach USD 4.5 billion at a CAGR of 3.80% during the forecast period

Market Research Future (MRFR) has published a cooked research report on the “Global Red Rice Market” that contains information from 2018 to 2032. The Red Rice Market is estimated to register a CAGR of 3.80% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Red Rice Market— LOTUS FOODS, INC, URMATT LTD, CEYLON PURE, Wuhan Jiacheng Biotechnology Co., Ltd., Lundberg Family Farms, Woodland Foods, Ltd, The Kroger Co., Mars, Inc., Riviana Foods, Inc., and Fabrar Liberia, Inc.

Market Highlights

The global red rice market is accounted to register a CAGR of 3.80% during the forecast period and is estimated to reach USD 4.5 Billion by 2032.

The demand for red rice is growing as people choose to eat foods that are healthier and more nourishing. Red rice has a number of health advantages over white rice, including a higher fibre content, antioxidants, and a lower glycemic index. The market for red rice is expanding due to rising health consciousness as well as rising demand for organic and whole grain goods.

Access full report @ https://www.marketresearchfuture.com/reports/red-rice-market-11801

Segment Analysis

The global red rice market has been segmented based product type, source, and distribution channel.

On the basis of product type, the market is segmented into rakthashali, thai red cargo rice, bhutanese red rice, and others. In 2022, the Rakthashali segment dominated the world market. Due to its medicinal qualities and use in ayurvedic medicine, Rakthashali Red Rice has recently seen an increase in demand. Consumers are having trouble locating Rakthashali rice as its manufacturing cycle is about to finish.

Based on source, the global red rice market has been segmented into organic and conventional. In 2022, the organic category dominated the world market. As individuals become more aware of how important it is to maintain excellent health, there is an increase in the use of organic foods.

Based on distribution channel, the global red rice market has been segmented into supermarket & hypermarket, municipal corporation stores, convenience stores, specialty store, and online store. The municipal corporation stores segment dominated the global Red Rice market in 2022. Local government entities known as municipal corporation stores provide a variety of grains and cereals to the populace.

Regional Analysis

The global Red Rice Market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Red Rice Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Red Rice Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Red Rice Market comprises of Middle East, Africa, and Latin America.

The North America Red Rice Market dominated this market in 2022 (45.80%). Traditional white rice is losing ground to red rice in popularity. Leading beauty care companies in North America use red rice as an ingredient in their cosmetics to profit from its properties. Red rice market participants also stand a high chance of boosting their sales and taking over the entire rice industry.

Moreover, Europe market had a sizable market share. In the history of European cooking, rice has long played a significant role. Risotto has been a staple of northwest Italian cuisine since the fourteenth century, but rice has been used in paella and other dishes in Spain since the eight century, when the Arabs introduced the practise. Since it was initially found and as a result of its success in curing severe human illnesses, red rice has gained in popularity.

Additionally, from 2023 to 2032, the Asia Pacific Red Rice market is anticipated to experience rapid growth. India and Indonesia are the main producing nations of red rice. China and Japan are known for their red rice yeast preparations, which are used for traditional medical treatments. Red rice is a common ingredient in cosmetics in Japan and Korea because of its high antioxidant content.

Furthermore, the rest of the world's Red Rice Market is divided into the Middle East, Africa, and Latin America. The demand for red rice in Latin America is growing as customers choose healthier foods more frequently. Red rice is renowned for its nutritional advantages, which include a high level of antioxidants and fibre. The growing demand for organic and natural food items, urbanisation, and rising health consciousness are the main factors driving market expansion.

Key Findings of the Study

• The global Red Rice Market is expected to reach USD 4.5 Billion by 2032, at a CAGR of 3.80% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to the India and Indonesia, red rice is primarily produced. Products made from red rice yeast are a specialty of China and Japan, who use them for conventional medical uses. Red rice is frequently utilized in cosmetics in Korea and Japan due to its strong antioxidant content.


• Based on distribution channel, the municipal corporation segment was attributed to holding the largest market in 2022


• LOTUS FOODS, INC, URMATT LTD, CEYLON PURE, Wuhan Jiacheng Biotechnology Co., Ltd., Lundberg Family Farms, Woodland Foods, Ltd, The Kroger Co., Mars, Inc., Riviana Foods, Inc., and Fabrar Liberia, Inc.