Quick Service Restaurants Market Size to Reach USD 720.79 Billion by 2035 with a CAGR of 4.02% from 2025 to 2035

The Global Quick Service Restaurants Market Size to Reach USD 720.79 Billion by 2035 with a CAGR of 4.02% from 2025 to 2035

Quick Service Restaurants (QSR) Market Overview

The global quick service restaurants (QSR) market continues to register consistent expansion, driven by evolving food consumption patterns, busy lifestyles, and rapid growth in e-commerce integration within the food service ecosystem.

According to Market Research Future, the quick service restaurants (QSR) market was valued at USD 467.12 billion in 2024 and is projected to reach USD 720.79 billion by 2035, reflecting a CAGR of 4.02% during the forecast period 2025–2035.

The shift toward convenience-oriented dining, accelerated notably after the COVID-19 pandemic, has sustained elevated demand for drive-thru, takeaway, and delivery models. This behavioral transition contributed significantly to market resilience, allowing QSR formats to outperform traditional restaurant categories.

The rise of digital ordering systems, including mobile apps, kiosks, and smart point-of-sale technologies, has further strengthened the QSR operating backbone. Technological investments have proven pivotal for improved order accuracy, reduced human errors, and enhanced customer experience.

Growing acceptance of contactless service modes, expanded menu variety, and the influence of global cuisine trends continue to add momentum to the market. In major economies, fast-paced urban lifestyles and increased spending power are significantly lifting the adoption of QSR services.

Segment Insights

Based on the service type, the market is segmented into self-serviced, assisted self-serviced, and fully serviced.

In 2021, the self-serviced segment held ~53–55% of the market share. The segment’s dominance is attributed to reduced operational expenses and minimized labor intervention, enabling customers to customize orders while improving throughput.

Self-ordering kiosks and mobile ordering platforms have become primary enablers, improving profitability and reducing order inaccuracies.

Based on the category, the QSR Chain segment accounted for ~65–67% of global market revenue in 2021. Chains benefit from standardized menu innovation, scalable franchise models, and experimentation with localized offerings.

Global brands such as Subway, Starbucks, KFC, Domino’s, Wendy’s, Pizza Hut, Taco Bell, and Burger King continue to refine menus according to regional taste preferences and cultural norms.

Menu localization, value-meal bundling, and competitive pricing have emerged as key strategies to retain customer engagement and increase purchasing frequency.

Regional Insights

North America accounted for USD 207.42 billion in 2021 and remained the largest regional market. The demand for quick, affordable meal options and the rising adoption of ready-to-eat packaged food formats continue to drive the regional outlook.

Changing consumption behavior, reduced time for home-cooked meals, and the increase in dual-income households further propel QSR spending.

Europe represented the second-largest market, supported by the growing popularity of casual dining formats, continuous product innovation, and the expansion of value meal offerings. Germany held the leading market share in Europe, while the UK stood out as the fastest-growing regional market.

Asia-Pacific is projected to record significant growth through 2035, driven by rising millennial spending, adoption of online food ordering, and extensive partnerships between QSR chains and delivery platforms.

China held the largest market share within the region, and India was the fastest-growing market due to accelerated urbanization and lifestyle changes.

Key Players

Key companies operating in the Global QSR Market include Domino's Pizza Inc. (US), The Wendy's Company (US), Subway IP LLC (US), Restaurant Brands International Inc. (Canada), Inspire Brands Inc. (US), Papa John’s International Inc. (US), The Coca-Cola Company (US), and Wallace Fujian Food Co., Ltd. (China).

Major players continue to invest in menu innovation, aggressive franchising, and expansion of digital ordering ecosystems to strengthen customer engagement.

Industry Developments

·       In May 2024, Restaurant Brands International Inc. announced that Executive Chairman Patrick Doyle will participate in a fireside conversation at the Bernstein Annual Strategic Decisions Conference on May 30, 2024.

·       In April 2024, Restaurant Brands International Inc. released its Q1 2024 financial results. CEO Josh Kobza highlighted enhanced franchise profitability and improved guest value offerings driven by brand modernization.

·       In December 2022, Domino’s announced a major expansion plan in India through Jubilant FoodWorks Ltd., which will add 1,300 new outlets across 371 cities.

Key Findings

·       The QSR market will grow from USD 467.12 billion in 2024 to USD 720.79 billion by 2035 at a CAGR of 4.02%.

·       Self-serviced formats accounted for a share between 53% and 55% in 2021 due to lower operational costs and faster order turnaround.

·       QSR chains held around 65% to 67% of market revenue in 2021.

·       North America generated USD 207.42 billion in revenue in 2021, the largest globally.

·       Asia-Pacific remained the fastest-expanding region, driven by online ordering and millennial demand trends.

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