Printed Signage Market is predicted to reach USD 45.8 Billion at a CAGR of 1.10% during the forecast period

Pune, India, August 2023, MRFR Press Release/- Market Research Future has published a Half-Cooked Research Report on the Global Printed Signage Market.

Market Research Future (MRFR) has published a cooked research report on the “Global Printed Signage Market” that contains information from 2022 to 2032. The Global Printed Signage Market is estimated to register a CAGR of 1.10% during the forecast period of 2022 to 2032.

MRFR recognizes the following companies as the key players in the Global Printed Signage Market: Avery Dennison Corporation, Spandex Ltd, IGEPA group GmbH & Co. KG, Orafol Europe GmbH, Identity Group, Lintec Corporation, 3A, Composites Holding AG, Signs Express, EhKo Sign Industries KFT, Mactac LLLC (Lintec), Kelly Signs and Graphics, and L&H Sign Company Inc.

Market Highlights

The Global Printed Signage Market is accounted to register a CAGR of 1.10% during the forecast period and is estimated to reach USD 45.8 Billion by 2032.

The Printed Signage Market refers to the global industry involved in the design, manufacturing, distribution, and sale of printed signs and visual displays used for advertising, communication, and information purposes. Printed signage includes a wide range of materials and formats, such as posters, banners, billboards, vehicle wraps, point-of-sale displays, trade show graphics, and more. The Printed Signage Market has witnessed significant growth in recent years due to advancements in printing technology, increasing demand for visually appealing marketing materials, and the rise of digital printing services. As businesses strive to create impactful visual communication, the market for printed signage is expected to continue evolving and expanding in the coming years.

Segment Analysis

The Global Printed Signage Market has been segmented based on Type, Print Technology, End User Vertical, and Application

Based on Type, the market is segmented into Banner and Backdrop, Corporate Graphics, Exhibitions, and Trade Shows, Backlit Displays, Pop Display, Billboards, and Other Signage Types. In 2022, the banner and backdrop segment emerged as the dominant category in the global market. This is primarily attributed to its extensive use in the retail sector. Banners and backdrops have a proven track record of effectively encouraging customers to make impulsive purchases and drawing them inside the store, particularly in the retail industry.

Based on Print Technology, the Market has been segmented Screen, Inkjet, Sheetfed, and Other Print Technologies. In 2022, the sheetfed printing segment took the lead in the global market. The prevalence of sheetfed presses is on the rise, with vendors increasingly investing in this technology. As an example, in August 2021, Yintong Corporation partnered with China Print to acquire 56 multicolor RMGT 920 series sheetfed presses, which will be supplied and installed over the following three years.

Based on End User Vertical, the Market has been segmented BFSI, Retail, Transportation and Logistics, Healthcare, and End-user Verticals (Sports and Entertainment). In 2022, the retail segment emerged as the dominant category in the Printed Signage Market. The market for printed signs is expected to witness further growth as the retail sector focuses on expansion and makes significant investments in advertising and marketing. Despite the exponential growth of e-commerce, brick-and-mortar stores continue to hold a significant share of the market.

Based on Application, the Market has been segmented Indoor and Outdoor. In 2022, the outdoor segment dominated the Printed Signage Market. This is attributed to the increasing prevalence of outdoor advertising as businesses seek to reach a wider audience and enhance brand visibility. Outdoor signage is becoming more and more popular as a highly effective advertising medium.

Regional Analysis

The Global Printed Signage Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Global Printed Signage Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Global Printed Signage Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World's Global Printed Signage Market comprises of Middle East, Africa, and Latin America.

In 2022, the North America Printed Signage Market emerged as the dominant player, accounting for 45.80% of the market share. This growth is driven by the increasing demand from the retail sector and the presence of specialized product suppliers. Within North America, the U.S. Printed Signage market held the largest market share, while the Canada Printed Signage market exhibited the fastest growth rate.

In 2022, the Europe Printed Signage market held a substantial market share, primarily driven by the increased advertising and marketing expenditures in the retail industry. The UK advertising spending, as estimated by the Advertising Association (U.K.) Report, is projected to rise by 24.8% to EUR 29.3 billion in the same year. Within Europe, the German Printed Signage market held the largest market share, while the UK Printed Signage market demonstrated the fastest growth rate.

The Asia Pacific Printed Signage market is expected to witness significant growth from 2023 to 2032. Several factors contribute to this expansion, including the availability of raw materials, population growth, exploration of new end-user markets, increased product innovation, rising product sales, expanded usage in retail, office, healthcare, and hospitality sectors, as well as an increase in disposable income among consumers.

Key Findings of the Study

• The Global Printed Signage Market is expected to reach USD 45.8 Billion by 2032, at a CAGR of 1.10% during the forecast period.


• The Nano metrology market in North America is witnessing significant growth, unique market dynamics, consumer preferences, and industry trends significantly influencing the overall market landscape.


• Based on Type, the Market has been segmented into Banner and Backdrop holding the largest market in 2022.


• Avery Dennison Corporation, Spandex Ltd, IGEPA group GmbH & Co. KG, Orafol Europe GmbH, Identity Group, Lintec Corporation, 3A, Composites Holding AG, Signs Express, EhKo Sign Industries KFT, Mactac LLLC (Lintec), Kelly Signs and Graphics, and L&H Sign Company Inc.