Printed Signage Market

Increasing usage of printed signage is driving the market growth

The market for printed signage is expanding primarily due to an increase in the use of printed signage over digital signage in shopping centres, retail establishments, and other locations. Market expansion is once again being driven by ease of deployment without the requirement for additional maintenance expenses. The retail sector's increasing emphasis on investing in advertising to acquire a competitive edge in the market is once more driving market expansion. For instance, Amazon secured a $400 million contract with Kornit Digital in October 2020, making it the largest print equipment sale of the year.

The five-year agreement covers existing Kornit printers and ink valued at USD 250 million as well as an additional USD 150 million for potential future items. Amazon will considerably improve its on-demand printing capabilities by purchasing the kit.

The market's expansion is primarily driven by cost-effectiveness, since it provides affordable and effective signage solutions for a variety of sectors. The main factors assisting the printed signage market to endure in the face of fierce competition from the rising digital signage are the low deployment costs and longer lifespan of these types of signs. The convenience of deployment without the requirement for additional maintenance expenses is the major factor driving most organisations and companies to choose printed signage solutions.

Today, it is considerably easier to promote a brand internationally due to the widespread availability of the internet and the expansion of social media. A well-known brand identity can help expand markets and promote new product varieties that are catered to regional tastes. Brands can be effectively promoted through signage in international markets.  Whether the goal is to debut a new brand or keep an existing one in the public eye, eye-catching signage placed in prominent locations will draw attention to the brand in a neighbourhood.

Changes in the local and global economy's performance will have an impact on the demand for promotional and informative printed signage. Government and private investment in buildings and infrastructure tends to increase as economies grow, which raises the demand for informative signs. Similarly, as shops and brand owners battle for this surge in sales, consumers become more self-assured and spend more on goods and services, which increases the demand for promotional signage. Thus, driving the Printed Signage market revenue.

The Global Printed Signage Market Industry is poised for steady growth, with projections indicating a market size of 42.9 USD Billion in 2024 and an anticipated increase to 48.4 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 1.1% from 2025 to 2035. Such metrics highlight the resilience of the printed signage sector amidst evolving market dynamics. Factors contributing to this growth include technological advancements, increasing demand for customization, and the expansion of outdoor advertising. The market's ability to adapt to changing consumer preferences and industry trends will likely play a crucial role in sustaining this growth.

The expansion of outdoor advertising significantly impacts the Global Printed Signage Market Industry. As urbanization continues to rise globally, businesses increasingly invest in outdoor signage to capture the attention of potential customers. Billboards, transit advertising, and large-format prints are becoming essential components of marketing strategies. The visibility and reach of outdoor signage provide businesses with a competitive edge, particularly in densely populated areas. This trend is expected to bolster the market, as companies allocate more resources to outdoor advertising initiatives, thereby enhancing the overall demand for printed signage solutions.

The Global Printed Signage Market Industry experiences a notable increase in demand for customized signage solutions. Businesses across various sectors seek personalized signage to enhance brand visibility and customer engagement. This trend is particularly evident in retail, where customized point-of-sale displays and promotional materials are essential for attracting consumers. The ability to tailor signage to specific marketing campaigns or seasonal promotions allows businesses to stand out in a competitive landscape. As a result, the market is projected to reach 42.9 USD Billion in 2024, reflecting the growing importance of customized printed signage in driving consumer interactions.

The versatility of printed signage across various industries serves as a key driver for the Global Printed Signage Market Industry. From retail and hospitality to healthcare and education, printed signage plays a vital role in communication and branding. Each sector utilizes signage for distinct purposes, such as wayfinding, promotional displays, and informational graphics. This diversity in applications not only broadens the market's scope but also encourages innovation in design and materials. As industries continue to recognize the value of effective signage in enhancing customer experiences, the demand for printed signage is likely to grow, further solidifying its position in the market.

Technological innovations in printing processes significantly influence the Global Printed Signage Market Industry. Advancements such as digital printing, eco-friendly inks, and automated production techniques enhance the quality and efficiency of printed signage. Digital printing, in particular, allows for quicker turnaround times and lower production costs, making it an attractive option for businesses. The integration of augmented reality and interactive elements into signage further enriches customer experiences. As these technologies evolve, they are likely to contribute to the market's growth, with projections indicating a market size of 48.4 USD Billion by 2035, driven by enhanced capabilities and consumer expectations.

Sustainability emerges as a critical driver in the Global Printed Signage Market Industry. Increasing awareness of environmental issues prompts businesses to adopt eco-friendly materials and production methods. Companies are now prioritizing sustainable signage solutions, such as biodegradable substrates and recyclable inks, to align with consumer preferences for environmentally responsible products. This shift not only meets regulatory requirements but also enhances brand reputation. As sustainability becomes a core value for many organizations, the demand for eco-conscious printed signage is expected to rise, potentially influencing market dynamics and contributing to a projected CAGR of 1.1% from 2025 to 2035.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America Printed Signage Market dominated this market in 2022 (45.80%) This is a result of the expanding demand from the retail sector and the significance of specialized product suppliers. Further, the U.S. Printed Signage market held the largest market share, and the Canada Printed Signage market was the fastest-growing market in the North American region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: PRINTED SIGNAGE MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Printed Signage market accounted for the healthy market share in 2022. This is explained by the rise in advertising and marketing expenditures in the retail industry. The Advertising Association (U.K.) Report estimates that UK advertising spending would rise by 24.8% this year to EUR 29.3 billion. Further, the German Printed Signage market held the largest market share, and the U.K Printed Signage market was the fastest growing market in the European region

The Asia Pacific Printed Signage market is expected to register significant growth from 2023 to 2032. Raw material availability, population growth, expansion into new end-user markets, increased product innovation, rising product sales, expanded retail, office, healthcare, and hospitality, and rising disposable income are all factors that have a major impact on the expansion of the market. Moreover, China’s Printed Signage market held the largest market share, and the Indian Printed Signage market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Printed Signage market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Printed Signage industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Printed Signage industry to benefit clients and increase the market sector. In recent years, the Printed Signage industry has offered some of the most significant advantages to medicine. Major players in the Printed Signage market, including Avery Dennison Corporation, Spandex Ltd, IGEPA group GmbH & Co.

KG, Orafol Europe GmbH, Identity Group, Lintec Corporation, 3A, Composites Holding AG, Signs Express, EhKo Sign Industries KFT, Mactac LLLC (Lintec), Kelly Signs and Graphics, and L&H Sign Company Inc., are attempting to increase market demand by investing in research and development operations.

Epson, a division of Seiko Epson Corp., creates, produces, and markets printing solutions, visual communications equipment, wearable technology, and other goods. Inkjet printers, smart glasses, industrial robots, sensing apparatus, crystal units, wristwatches, watch movements, page printers, serial impact dot matrix printers, print consumables, dry process office papermaking systems, semiconductors, colour image scanners, surface finishing, 3LCD projectors, and metal powders are among the main products of the company. These goods are offered for sale under the Espon brand. The business sells products for use in consumer electronics, industrial equipment, and automotive applications.

The business has activities in the Americas, Europe, the Middle East, Africa, and Asia-Pacific. The headquarters of Epson are in Suwa-Shi, Nagano, Japan. Epson introduced two new sign printers in February 2021, both of which include quick lamination, superior scratch resistance, and multi-purpose resin ink for a variety of uses.

The ORAFOL Group produces industrial tapes and reflective materials. The company sells reflective materials for purposes such as traffic signs, vehicle conspicuity, personal safety, and maritime safety as well as tapes for sign, screen print, and digital imaging applications. In South Deerfield, Massachusetts, the ORAFOL Group purchased NUPRO Advanced TPU Films in April 2021. By extending production operations and capabilities, the cooperation will enable ORAFOL and NUPRO to further develop their core businesses.