Escalating consumer demand for high-quality drinking water is expected to drive market at a CAGR of 10.50% during the forecast period 2023 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Portable Water Purifier Market” that contains information from 2018 to 2032. The Portable Water Purifier Market is estimated to register a CAGR of 10.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Portable Water Purifier Market— Kent RO Limited, GE Corporation, Best Water Technology, Whirlpool Corporation, Brita, SteriPEN, General Ecology Inc., Mechanical Equipment Co., Inc., Blue Spring Corporation, SAFH20 UV, GRAYL, Inc, Vestergaard, Portable Aqua, Aquasana, Inc.., Panasonic, Amway Corporation, HaloSource Inc., Eureka Forbes Limited.

Market Highlights

The global Portable Water Purifier Market is accounted to register a CAGR of 10.50% during the forecast period and is estimated to reach USD 0.29 billion by 2032.

The growth of the Portable Water Purifiers Market is propelled by the rising prevalence of waterborne diseases and increased awareness regarding the importance of consuming clean drinking water, facilitated by the use of pitcher filters and gravity filters.

Segment Analysis

The global Portable Water Purifier Market has been segmented based on the Technology, End-User, and Channels of Distribution.

Based on the Technology, the market is segmented into Gravity Purifier, UV Purifier, and RO Purifier. The RO purifier segment was attributed to holding the largest market share in 2022.  Reverse Osmosis (RO) stands out as an efficient water purification technology. Operating through a semi-permeable membrane, it effectively eliminates impurities, contaminants, and particles from water, ensuring the availability of clean and safe drinking water. The growing awareness among consumers about the significance of accessing purified water is particularly pronounced in regions where water quality is a prevalent concern. RO purifiers have gained recognition for their capability to significantly reduce various contaminants, encompassing bacteria, viruses, and dissolved salts.

 Browse In-depth Details [Table of Content, List of Figures, List of Tables] of Portable Water Purifier Market Sales

Based on the End-User, the Portable Water Purifier Market has been segmented into Commercial and Residential. The residential segment was expected to hold the largest market share in 2022. Consumer awareness regarding water quality is on the rise, with educational initiatives and information dissemination shedding light on the potential hazards linked to impurities and contaminants in drinking water. This heightened awareness is a key factor fueling the demand for residential water purifiers. Concurrently, escalating concerns related to health and wellness are driving the growing adoption of portable water purifiers within residential environments. Consumers are acknowledging the significance of consuming water that is both clean and safe, recognizing its role in preventing waterborne diseases and fostering overall well-being.

Based on the Channels of Distribution, the Portable Water Purifier Market has been segmented into Retail Stores, Direct sales, and Online. The direct sales segment was expected to hold the largest market share in 2022. Direct sales facilitate enhanced and personalized customer engagement by enabling sales representatives to directly interact with potential customers. This direct interaction allows sales teams to address specific needs and concerns, offering tailored solutions—a strategy that proves particularly effective in the consumer appliance sector. Water purifiers, equipped with diverse features and technologies, benefit from direct sales as representatives can physically demonstrate the product's functionality, showcase its features, and articulate the associated benefits to potential buyers. This hands-on approach often proves more convincing compared to alternative sales channels.

Regional Analysis

The global Portable Water Purifier Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The Europe Portable Water Purifier Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Portable Water Purifier Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World's Portable Water Purifier Market comprises of Middle East, Africa, and Latin America.

The largest market share for the Portable Water Purifier Market was maintained by the North American regional sector. Increasing awareness regarding the critical significance of clean and safe drinking water for both health and environmental sustainability is a key driver behind the growing demand for portable water purifiers. Notably, in 2022, a substantial 6 billion individuals accessed safely managed drinking water services, indicating usage of improved water sources situated on premises, readily available when required, and devoid of contamination. This trend is reflective of heightened consumer consciousness concerning potential contaminants in tap water, leading to a rising demand for trustworthy water purification solutions in the market.

Moreover, the Europe market has been persistently growing over the forecast period. In the European market, a heightened awareness is evident regarding the critical significance of clean and safe drinking water for both health considerations and environmental sustainability. Notably, Iceland led with the highest clean water index score in 2022, achieving an impressive 86 out of 100. This reflects minimal pollution levels in estuarine, coastal, and open ocean waters within the country. Other notable performers with scores exceeding 80 out of 100 included Finland and Slovenia. This growing awareness underscores a rising consumer demand for water purification solutions, driven by concerns over contaminants present in tap water.

Numerous nations in the Asia Pacific region encounter significant challenges concerning water contamination and pollution. As per the World Health Organization (WHO), the global scenario in 2022 indicates that at least 1.7 billion individuals utilize a drinking water source contaminated with fecal matter. Microbiological contamination of drinking water poses severe health risks, contributing to the transmission of diseases such as diarrhea, cholera, dysentery, typhoid, and polio. It is estimated that such contamination results in approximately 505,000 diarrheal deaths annually. This heightened awareness among consumers regarding water quality issues is a key driver behind the growing demand for dependable water purification solutions in the market.

Furthermore, the rest of the world's Portable Water Purifier Market is divided into the Middle East, Africa, and Latin America. Many regions in the Middle East, Africa, and Latin America face challenges related to water scarcity. In arid and semi-arid climates, access to clean and safe drinking water is a significant concern. Portable water purifiers become essential tools for individuals and communities to address these challenges.

Key Findings of the Study

• The global Portable Water Purifier Market is expected to reach USD 0.29 billion by 2032, at a CAGR of 10.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market because Some areas in the Asia-Pacific region experience climate variability and water scarcity. In regions where water resources are limited, portable water purifiers become essential for individuals to obtain clean and safe drinking water.


• Based on Technology, the RO purifier segment was attributed to holding the largest market in 2022, with an approximate market share of 55–60%.


• Kent RO limited, GE Corporation, Best Water Technology, Whirlpool Corporation, Brita, SteriPEN, General Ecology Inc., Mechanical Equipment Co., Inc., Blue Spring Corporation, SAFH20 UV, GRAYL, Inc, Vestergaard, Portable Aqua, Aquasana, Inc.., Panasonic, Amway Corporation, HaloSource Inc., Eureka Forbes Limited