High demand for entertaining and informative content is expected to drive market expansion shortly at a CAGR of 32.80% during the forecast period 2023 to 2032.

Market Research Future (MRFR) has published a cooked research report on the “Podcasting Market” that contains information from 2018 to 2032. The podcasting market is estimated to register a CAGR of 32.80% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Podcasting Market— Amazon.com, Inc., Apple, Inc., Audacy, Inc., iHeartMedia Inc., Megaphone LLC, Pandora Media, Inc., Soundcloud Limited, Spotify AB, Stitcher, TuneIn, Inc.

Market Highlights

The global Podcasting Market is accounted to register a CAGR of 32.80% during the forecast period and is estimated to reach USD 190.12 billion by 2032.

Podcasting, alternatively termed as on-demand radio, refers to pre-recorded digital programs that users can stream online through a subscription or download as a file onto a playback device. The market is experiencing growth, primarily fueled by the convenience of multitasking while listening to podcasts.

Segment Analysis

The global Podcasting Market has been segmented based on Genre, and Format.

Based on the Genre, the market is segmented into News & Politics, Society & Culture, Comedy, Sports, and Others. The news & politics segment was attributed to holding the largest market share in 2022.  The news and politics genre enjoys popularity in diverse formats such as one-on-one interviews, panel debates, and solo news updates. Numerous podcast enthusiasts are accustomed to daily roundups and bulletins, offering summaries of daily events within 1 to 5 minutes and 5 to 10 minutes, respectively. Consequently, audio streaming channels serve as common platforms for radio broadcasters and print journalists to disseminate their content.

Based on the Format, the podcast market has been segmented into Interviews, Panels, Solo, Repurposed Content, and Conversational. The interviews segment was expected to hold the largest market share in 2022. The expansion of this segment can be credited to the distinctiveness and individuality found in interview podcasts. Every episode's guest contributes high-quality content, innovative ideas, and distinctive experiences that captivate and involve the audience. Additionally, the interview format encourages a diversity of opinions and perspectives, leading to dynamic discussions and heightened listener engagement.

Regional Analysis

The global Podcasting Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The Europe Podcasting Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Podcasting Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Podcasting Market comprises of Middle East, Africa, and Latin America.

The largest market share for the Podcasting Market was maintained by the North American regional sector. The prevailing influence in this region can be linked to the swift embrace of new technology and the established audience base. Furthermore, the Canadian market is witnessing growth in both audience size and engagement. Publishers are enhancing their advertising revenue services and adjusting to the prevailing audio-on-demand podcasting model on their platforms.

Moreover, the Europe market has been persistently growing over the forecast period. In recent years, podcast consumption has surged in popularity in Sweden. From 2015 to 2020, there was a notable rise in the number of podcast enthusiasts, largely credited to Spotify, a major domestic podcast provider. Currently headquartered in Stockholm, Sweden, Spotify stands as one of the largest global platforms for streaming podcasts. Additionally, Sweden boasts one of the highest proportions of listeners under the age of 35. The country's elevated usage of podcast applications is driven by the younger demographic's familiarity with app usage and subscription services.

The surge in podcast popularity in the Asia Pacific region can be attributed to the influence of COVID-19 lockdowns, leading to increased homebound leisure. As per consumer insights from GWI, 66% of individuals in the region mentioned listening to a podcast daily, dedicating an average of 60 minutes each day. The expansion of locally produced content, exemplified by Taiwan's SoundOn generating 80 million downloads within two years, has significantly contributed to the accelerated growth of the podcast audience.

Furthermore, the rest of the world's Podcasting Market is divided into the Middle East, Africa, and Latin America. The expansion of digital devices, coupled with the increasing accessibility and popularity of podcast content, has driven significant growth in the regional market. As an illustration, in July 2022, "A Mulher da Casa Abandonada" emerged as the most downloaded podcast across Latin America, amassing over 1.75 million weekly downloads. Additionally, Latin America is poised for a notable increase in the production of Latin-Spanish content. The vast population of approximately 500 billion Spanish-speaking individuals residing in the U.S., Latin America, and Spain is anticipated to elevate the demand for both creators and consumers of Spanish podcasts.

Key Findings of the Study

• The global Podcasting Market is expected to reach USD 190.12 billion by 2032, at a CAGR of 32.80% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market because the surge in this trend is propelled by the expansion of mobile and internet technologies, simplifying the accessibility and on-the-go listening of podcasts for individuals.


• Based on genre, the news & politics segment was attributed to holding the largest market in 2022, with an approximate market share of 55–60%.


• com, Inc., Apple, Inc., Audacy, Inc., iHeartMedia Inc., Megaphone LLC, Pandora Media, Inc., Soundcloud Limited, Spotify AB, Stitcher, TuneIn, Inc.