Growing consumer demand for healthier and more sustainable snack options propels industry expansion in the near future, with a 5.90% CAGR from 2023 to 2032.

Market Research Future (MRFR) has published a cooked research report on the “Global Plant-based Bars Market ”that contains information from 2018 to 2032.The Plant-based Bars Market is estimated to register a CAGR of 5.90%during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global plant-based bars market— Kellogg’s Company (U.S.), Green’s Gone Wild, LLC (U.S.), General Mills Inc. (U.S.), 88 Acres (U.S.), LoveRaw (U.K.), GNC Holdings LLC (U.S.), Raw Bite (Germany), Rise Bar (U.S.), MADE GOOD (U.S.), Vaxa Bar (U.S.).

Market Highlights

The global plant-based bars market is accounted to register a CAGR of 5.90% during the forecast period and is estimated to reach USD 16.8 billion by 2032.

Plant-based bars are supplemental bars that contain only plant-based protein sources such as cereals, nuts, fruits, and flavouring ingredients and are designed to provide consumers with rapid dietary energy. These vegan bars are typically higher in protein and carbohydrate density to provide folks with their preferred source of fuel (glycogen) while keeping them energized and satisfied until the next meal. Furthermore, the global market is expanding rapidly as a result of changing lifestyles, increased demand for plant-based protein products, and rising health consciousness among customers.

Segment Analysis

The global plant-based bars market has been segmented based on type and distribution channel

On the basis of type, the market is segmented into includes cereal/granola bars, protein bars, energy bars/meal replacement bars, fruit & nut bars and others. The category of protein bars saw the most rise in consumption when compared to other types of bars. Protein-rich bars have gained popularity as a snack that tries to streamline a person's busy schedule. These snacks contain whole food components including oats, quinoa, and other seeds because they have a greater protein-to-carbohydrate-to-fat ratio.

The global plant-based bars market has been divided into four segments based on distribution channel: supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores and others. supermarkets/hypermarkets will have the largest market share in 2022. Plant-based goods are widely available in hypermarkets and supermarkets. These merchants have a large presence and may sell a wide range of products to fulfill the needs and desires of their clients.

Regional Analysis

The global plant-based bars market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Plant-based Bars Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Plant-based Bars Marketin Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Plant-based Bars Market comprises of Middle East, Africa, and Latin America.

In 2022, North America will be the market leader. Because of the developing trend of healthy snacking, the need for nutritious meal replacement choices that can be enjoyed on the go is increasing. Furthermore, the growing number of innovations and new type developments are likely to boost plant-based sales across the region.

In addition, Plant-Based Bars in Europe Market holds the second-largest market share. Consumers in the region are replacing animal goods with plant-based alternatives such as plant-based bars. Plant-based bars have grown more readily available in Europe in recent years. Many supermarkets and health food stores now stock a variety of plant-based bars, making it easier for shoppers to discover and purchase these foods. As a result, there is a greater public awareness and interest in plant-based bars. 

The Asia-Pacific Plant-based Bars Market is estimated to develop at the highest CAGR between 2023 and 2032. This is due to the expanding population of vegetarians and vegans. Vegetarianism and veganism are associated with religious or cultural practices in many nations in the region, including India. As a result, there is a high demand for plant-based items, especially plant-based bars, among these communities.

Furthermore, the rest of the worlds Plant-based Bars Marketis divided into the Middle East, Africa, and Latin America. This is because of rising knowledge and adoption of better lifestyles and nutritional choices in these regions. As more individuals emphasize their health, demand for plant-based bars has increased, resulting in market growth in these regions.

Key Findings of the Study

• The global plant-based bars market is expected to reach USD 16.8 billion by 2032, at a CAGR of 5.90% during the forecast period.


• European Plant-Based Bars Market is the second-largest market share holder. Consumers in the region are substituting plant-based alternatives for animal types, such as plant-based bars.


• The market is divided into cereal/granola bars, protein bars, energy bars/meal replacement bars, fruit and nut bars, and others. When compared to other types of bars, the protein bar category experienced the greatest increase in consumption.


• Kellogg’s Company (U.S.), Green’s Gone Wild, LLC (U.S.), General Mills Inc. (U.S.), 88 Acres (U.S.), LoveRaw (U.K.), GNC Holdings LLC (U.S.), Raw Bite (Germany), Rise Bar (U.S.), MADE GOOD (U.S.), Vaxa Bar (U.S.).