Social Media Impact and Eco-Friendly Trends Propel Celebration Party Supplies Market: Anticipated 9.50% CAGR 2023-2032

Market Research Future (MRFR) has published the latest research report on the “Global Party Supplies Market” that contains information from 2018 to 2032. The Party Supplies market is estimated to register a CAGR of 9.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Party Supplies market — Oriental Trading Company, Artisano Designs, Unique Industries, Inc., American Greetings Corporation, Pioneer Worldwide, Hallmark Licensing, LLC., Party City Holdco Inc., Martha Stewart Living Omnimedia, Inc., and Huhtamaki, Shutterfly, Inc.

Market Highlights

The global Party Supplies market is accounted to register a CAGR of 9.50% during the forecast period and is estimated to reach USD 28.96 billion by 2032.

The primary driver propelling the Party Supplies Market is the evolving consumer demand for unique and personalized experiences in celebrations and events. Modern consumers seek more than conventional, generic party supplies; they desire products that resonate with their individuality and the specific theme of their gatherings. This shift in preferences fuels the demand for customizable and theme-specific party supplies, ranging from decorations and tableware to gifts and games. The growing influence of social media on celebratory events further amplifies this trend, as individuals aim to create visually appealing and shareable moments. As consumers increasingly prioritize creating memorable experiences, the Party Supplies Market responds by innovating and offering a diverse range of products, contributing to the sector's overall growth and competitiveness.

Segment Analysis

The global Party Supplies market has been segmented based on Product Type, Application, and distribution channels

Based on Product Type, the global Party Supplies market has been segmented into Balloons, Banners, Pinatas, Games, Home Décor, Tableware/Disposables, Take Away Gifts, and Others. The balloons segment was expected to hold the largest market share in 2022. Balloons, with their widespread appeal, function as a versatile and economical option for diverse celebrations, finding application in events like birthdays, weddings, corporate functions, and holidays. Their popularity stems from their suitability across various occasions.

Based on Application, the global Party Supplies market has been segmented into Commercial Use and Domestic Use. The Domestic use segment was anticipated to hold the major market share in 2022. This popularity is underscored by the consistent trend of individuals and families organizing and commemorating numerous events at home, spanning birthdays, anniversaries, and seasonal gatherings.

Based on distribution channels, the global Party Supplies market has been segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialized Stores, E-commerce, and Others. The E-commerce segment was anticipated to hold the major market share in 2022. The transformation of consumer shopping behaviors is evident in the party supplies market, influenced by the convenience and accessibility offered by online platforms. The prevalence of e-commerce has reshaped the way consumers shop, providing a broad selection of options for party supplies that can be conveniently browsed and purchased from the comfort of one's home.

Regional Analysis

The global Party Supplies market, based on region, has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America consists of the US and Canada. The Europe Party Supplies market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Party Supplies market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Party Supplies market comprises of Middle East, Africa, and Latin America.

The largest market share for Party Supplies was maintained by the North American regional sector. This has been attributed to the region's robust disposable income levels and cultural diversity. The United States and Canada stand out with elevated per capita incomes, fostering a culture where celebrations and events are opulent and generously funded. The inclination to invest in parties, weddings, and social gatherings propels the demand for a diverse array of party supplies. Furthermore, North America's cultural diversity contributes to a flourishing market for themed celebrations. The multicultural populace engages in a variety of cultural and social events, each demanding specific and often personalized party supplies. This demand for culturally relevant and customized items solidifies North America's position as a leading market for party supplies.

Europe's prominence in the party supplies market is rooted in its rich tradition of festivities and social celebrations. Numerous European countries have a longstanding history of hosting events, ceremonies, and festivals, fostering a culture that places significance on well-adorned and meticulously organized gatherings. This cultural inclination sustains the demand for an assortment of party supplies.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period driven by the region's rapid growth in the middle-class population and ongoing urbanization. Countries like China, India, and Southeast Asian nations are experiencing economic prosperity, leading to an expanding middle class with increased disposable incomes. Consequently, there is a heightened willingness and capacity to spend on celebrations and events.

Furthermore, the rest of the world's Party Supplies market is divided into the Middle East, Africa, and Latin America. The demand for party supplies is driven by a fusion of traditional ceremonies, religious celebrations, and a growing affinity for Western-style parties.

Key Findings of the Study

• The global Party Supplies market is expected to reach USD 28.96 billion by 2032, at a CAGR of 9.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due growing middle-class consumer base and the urbanization-driven shift in social behavior.


• Based on Product Type, the balloons segment was attributed to holding the largest market in 2022, with approximately one-third of market share.

Oriental Trading Company, Artisano Designs, Unique Industries, Inc., American Greetings Corporation, Pioneer Worldwide, Hallmark Licensing, LLC., Party City Holdco Inc., Martha Stewart Living Omnimedia, Inc., and Huhtamaki, Shutterfly, Inc.