The growing demand for sustainable packaging solutions and expansion of e-commerce and logistics sector are driving the growth of the Packaging Reel Market at a CAGR of 3.5% during the forecast period 2025 to 2035

Market Research Future (MRFR) has published a cooked research report on the “Global Packaging Reel Market” that contains the information from 2019 to 2035.

The Global Packaging Reel Market is estimated to register a CAGR of 3.5% during the forecast period of 2025 to 2035.

MRFR recognizes the following companies as the key players in the Global Packaging Reel Market — Sonoco Products Company, Carris Reels, Inc., L-S Industries, Inc., Service Wire Company, Walki Group Oy, Illinois Tool Works Inc., Vandor Corporation, Foster International Packaging, Pentre Group Ltd, Sinho Electronic Co. and others.

The Global Packaging Reel Market accounted for registering a CAGR of 3.5% during the forecast period and is estimated to reach USD 65.41 Billion by 2035.

The growing demand for sustainable packaging solutions is a significant driver in the packaging reels market, fueled by heightened environmental awareness and stringent regulations on plastic waste. Consumers and businesses are increasingly prioritizing eco-friendly packaging, leading to a surge in the use of biodegradable, recyclable, and compostable materials for reels. For instance, companies like Smurfit Kappa have introduced paper-based reels that are 100% recyclable, catering to industries such as food and beverages, where sustainability is a key focus. Governments worldwide are enforcing regulations like the European Union's Single-Use Plastics Directive, pushing manufacturers to innovate sustainable alternatives. 

Additionally, brands are leveraging sustainable reels to enhance their corporate social responsibility initiatives and appeal to eco-conscious consumers. For example, Unilever uses reels made of recycled paper for its product packaging to align with its commitment to reduce virgin plastic usage by 50% by 2025. The logistics and shipping sectors also contribute significantly to this trend, adopting sustainable reels to minimize carbon footprints while ensuring product safety during transit. Furthermore, the rise of circular economy practices encourages manufacturers to design reels that can be reused or upcycled, adding value to end-users. As the global market aligns with green packaging trends, sustainable reels are transitioning from a niche preference to an industry standard, driving robust growth in this segment.

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Segmental Analysis

The Global Packaging Reel Market has been segmented based on Application and by Material.

Based on Application, this segment includes Electrical & Electronics, Paper & Printing, Packaging Material, Others. The Packaging Material segment dominated the global market in 2024, while the Electrical & Electronics segment is projected to be the fastest–growing segment during the forecast period. Flexible packaging materials like plastic films, aluminum foils, paper, and composite materials are often wound onto packaging reels to make them easier to store, handle, and feed into production lines. The packaging reels help streamline operations, reducing manual handling, improving efficiency, and ensuring the protection of sensitive packaging materials. Materials like polyethylene (PE), polypropylene (PP), and polyester (PET) are commonly wound onto reels for easy handling and processing in packaging applications. For instance, food packaging films, including those used for snacks, dairy products, and ready-to-eat meals, are often supplied on reels.

Based on Material, this segment includes Wood, Plastic, Metal, Paper & Paperboard. The Plastic segment dominated the global market in 2024, while the Paper & Paperboard segment is projected to be the fastest–growing segment during the forecast period. Plastic based cylindrical reels are made from various types of plastic materials such as polyethylene, polypropylene, polyvinyl chloride, and acrylonitrile butadiene styrene. These reels are primarily used to hold and store products like wires, cables, films, tapes, textiles, and other materials that require protection during transportation, storage, or manufacturing processes. The durability and strength of plastic reels make them an ideal choice for industries requiring more robust mechanical protection compared to paper-based reels. They are moisture resistant, making them suitable for applications where exposure to water or humidity could damage the product, such as in the cable and wire, film, foil, and textile industries.

Regional Analysis

Geographically, the Global Packaging Reel Market has been segmented into North America, Europe, Asia-Pacific, Middle East & Africa and South America.

Major demand factors driving the Asia-Pacific market are the growing demand for sustainable packaging solutions and expansion of e-commerce and logistics sectors. Asia Pacific packaging reel market consists of countries including China, Japan, India, ASEAN, Australia, and Rest of Asia Pacific. The Asia Pacific packaging reels market is experiencing robust growth, driven by several key factors. The booming e-commerce industry in countries like China, India, and Southeast Asia has significantly increased the demand for packaging reels, as platforms like Alibaba and Flipkart rely on stretch films and shrink wraps for efficient logistics. The region’s strong manufacturing sector, particularly in electronics, automotive, and consumer goods, also contributes to the demand for reels used in handling flexible packaging materials.

The North America region consists of U.S., Canada, and Mexico. The North America market is expanding due to growth in the flexible packaging industry, which is driven by the demand for lightweight and sustainable solutions. Companies like Amcor are leading ways with recyclable materials wound on reels for food and personal care packaging. In Jan 2023, Amcor introduced its innovative PrimeSeal and DairySeal Recycle-Ready Thermoforming Films, specifically designed for meat, fish, and dairy products that offer 80% carbon footprint reduction. Automation in manufacturing is another driver with companies using automated systems to streamline high speed production lines that require efficient packaging reel handling. In September 2023, ULMA Packaging introduced an automatic reel change system for its tray sealers, designed to prevent production interruptions by automatically splicing new reels when the current one ends.

The Europe packaging reels market consists of countries including Germany, UK, France, Russia Italy, Spain, and Rest of Europe. The European packaging reels market is primarily driven by sustainability, automation, and the rapid growth of e-commerce. Stringent environmental regulations, such as the EU Plastic Strategy and circular Economy Action Plan, are encouraging companies to adopt recyclable and biodegradable packaging materials. Leaders like Mondi and Tetra Pak are at the forefront of this shift, developing sustainable paper based and recyclable packaging solutions. In May 2024, Mondi announced they have collaborated with Scan Sverige to create a polypropylene (PP) based mono-material packaging, which is designed for recycling. As e-commerce grows, there is a heightened demand for efficient packaging solutions, with companies like Sealed Air offering specialized products for online retailers.

The MEA packaging reel market comprises regions such as GCC countries, South Africa, and Rest of MEA. The packaging reels market in the MEA is driven by region specific factors, including rapid urbanization, industrial growth, and a strong emphasis on sustainability. The expanding food and beverage sector, bolstered by a growing population and rising demand for packaged and processed foods, relies heavily on reels for flexible packaging materials like films and foils which helps preserve product quality in the region’s harsh climate. For instance, in February 2022, Tetra Pak has invested in new recycling facilities in Turkey and Saudi Arabia. The booming ecommerce industry in countries like UAE, Saudi Arabia, and South Africa has also increased the need for reels used for stretching films and shrink wraps in logistics. According to Supply Chain and Logistics Group, the UAE e-commerce market is expected to reach USD 9.2 billion in 2026, indicates a new report by Dubai Chamber of Commerce. E-commerce will account for 12.6% of total retail sales in the UAE by the same year.

South America packaging reel market consists of countries including Brazil, Argentina, and Rest of South America. The packaging reel in South America is driven by the rapid growth of the food and beverage, pharmaceutical, and ecommerce industries, coupled with an increasing focus on sustainability and automation. Countries like Brazil, and Argentina are experiencing high demand for flexible packaging materials, such as plastic films and laminates, used for processes foods and beverages. For instance, companies like Amcor are expanding operations in region offering innovative food safe materials. In July 2028, the company announced its AmFiber™ Performance Paper packaging is now available to customers in South America seeking a high barrier, recyclable paper-based packaging solution. The pharmaceutical sector bolstered by rising healthcare spending, also relies on packaging reels for processing aluminum foils and film used in blister packs. The regions booming ecommerce sector led by countries such as Brazil and Argentina have further increased the demand for stretch films and shrink wraps.

Key Findings of the Study

• The Global Packaging Reel Market is expected to reach USD 55.41 Billion by 2035, at a CAGR of 3.5% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market.


• Based on the Material, the Plastic segment was attributed to holding the largest market in 2024.


• Sonoco Products Company, Carris Reels, Inc., L-S Industries, Inc., Service Wire Company, Walki Group Oy, Illinois Tool Works Inc., Vandor Corporation, Foster International Packaging, Pentre Group Ltd, Sinho Electronic Co. and others are some of the players in the market.