Increase in health awareness among people is expected to drive market expansion shortly at a CAGR of 5.30% during the forecast period 2024 to 2032.

Market Research Future (MRFR) has published on the “Global Leafy Greens Market”.

The Leafy Greens Market is estimated to register a CAGR of 5.30% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the global Leafy Greens Market—Little Leaf Farms, Kunming Chennong Green Products Co., Ltd, Grimmway Farms, Bright Farms, Tanimura & Antle, D'Arrigo California, Fujitsu, Living Greens Farm, Xiangyun Taixing Agricultural and Aero Farms.

Market Highlights

The global Leafy Greens Market is accounted to register a CAGR of 5.30% during the forecast period and is estimated to reach USD 114.4 billion by 2032.

The increasing popularity of vegetarianism, veganism, and flexitarian diets has broadened the market for fresh vegetables as people increasingly opt for plant-based alternatives.

Segment Analysis

The global Leafy Greens Market has been segmented based on Type and Application.

Based on the Type, the market is segmented into Chard, Kale, Mustard Greens, Radish Greens, Lettuce and Chicory, Spinach, Cabbages and Other Brassicas, Cassava Leaves, and Others. The Lettuce and Chicory segment was attributed to holding the largest market share in 2023. Factors such as the rising popularity of salad kits and packaged salads, along with the expanding organic lettuce market, have contributed to the growth of the market. Global lettuce production surged to 1730.6 thousand tons in 2022, valued at 1134.3 million US dollars. This signifies an 18.5 percent rise in export value and a 13.7 percent increase in quantity compared to 2021.

Based on the Application, the Leafy Greens Market has been segmented into Retail, Foodservice, and Others. The Retail segment was expected to hold the largest market share in 2023. The availability of pre-packaged salad mixes washed and ready-to-eat leafy greens, along with other convenient options, has simplified the process of incorporating leafy greens into meals for consumers. Retailers have responded to this demand by expanding their product offerings and enhancing accessibility for consumers.

Regional Analysis

The global Leafy Greens Market, based on region, has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America consists of the US and Canada. The Europe Leafy Greens Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Leafy Greens Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Leafy Greens Market comprises the Middle East, Africa, and Latin America.

The largest market share for the Leafy Greens Market was maintained by the North American regional sector. The focus on health and wellness is growing among consumers in North America. It is projected that total health spending in Canada will reach $331 billion in 2022, equating to approximately $8,563 per Canadian. A study published in the Journal of Occupational and Environmental Medicine in March 2018 demonstrated significant improvements in various health indicators among Canadian employees after one year of implementing corporate well-being services. These improvements included reductions in fatigue (6 to 11%), high emotional stress (15 to 21%), and poor sleep quality (28 to 33%). Leafy greens are widely recognized as nutritious and indispensable elements of a healthy diet, owing to their rich content of vitamins, minerals, and fiber. With consumers becoming increasingly health-conscious, there is a rising demand for fresh and nutritious foods such as leafy greens.

Moreover, the Europe market has been persistently growing over the forecast period. With escalating environmental sustainability concerns, there's an amplified focus on locally sourced and organic produce. According to Arbeitskreis Biomarkt, organic food sales in Germany have surged over the past decade, soaring from EUR 6.64 billion in 2011 to over EUR 15.9 billion in 2021. In 2022, the EU saw a notable expansion in organic farmland, reaching 16.9 million hectares. The number of organic producers in the EU also rose by 10.8% compared to 2021, totaling 419,112. Despite this significant production growth, the EU's organic retail market experienced a 3% decline compared to 2021, amounting to 45.1 billion EUR, still ranking as the second largest market globally, following the USA and trailed by China. Leafy greens are commonly cultivated using sustainable methods like hydroponics or vertical farming, which consume fewer resources such as water and land compared to conventional agriculture. This resonates with the preferences of environmentally conscious consumers in Europe.

In the Asia-Pacific region, there is an increasing recognition of the health advantages linked to consuming leafy greens. According to a survey on "Diets and Nutrition" conducted in 2023 among 4,037 respondents in India, 27 percent identified as flexitarians, primarily favoring plant-based foods while occasionally consuming meat and fish. According to IBEF, from 2022 to 2027, the global vegan food industry is forecasted to grow at a compound annual growth rate (CAGR) of 11.32%. This statistic underscores a growing preference for vegetable-centric diets among consumers. As concerns over lifestyle diseases and obesity mount, individuals are actively integrating more vegetables, particularly leafy greens, into their daily meals. This transition towards healthier dietary patterns is a significant driver behind the escalating demand for leafy greens throughout the region.

Furthermore, the rest of the world's Leafy Greens Market is divided into the Middle East, Africa, and Latin America. The growing recognition of the significance of healthy eating and lifestyle preferences has sparked a surge in the demand for organic and locally-grown produce, including leafy greens. Consumers are now more inclined to invest in products perceived as healthier and environmentally friendly, often willing to pay a premium for such options.

Key Findings of the Study

• The global Leafy Greens Market is expected to reach USD 114.4 billion by 2032, at a CAGR of 5.30% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to the rise in demand for food production because of population growth.


• Based on Type, the Lettuce and Chicory segment was attributed to holding the largest market in 2023, with an approximate market share of 55–60%


• Little Leaf Farms, Kunming Chennong Green Products Co., Ltd, Grimmway Farms, Bright Farms, Tanimura & Antle, D'Arrigo California, Fujitsu, Living Greens Farm, Xiangyun Taixing Agricultural and Aero Farms are the key market players.