Expected to drive market expansion in the near future at a CAGR of 12.30% during the forecast period 2023 to 2032.

Market Research Future (MRFR) has published a“Global In-Game Advertising Market” 

MRFR recognizes the following companies as the key players in the global In-Game Advertising market— Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., MediaSpike Inc., ironSource Ltd., Motive Interactive Inc., Playwire LLC., RapidFire Inc., WPP Plc.

Market Highlights

The global in-game advertising market is accounted to register a CAGR of 12.30% during the forecast period and is estimated to reach USD 20.7 billion by 2032.

The in-game advertising market refers to the practice of displaying ads within video games. It is a relatively new form of advertising that has gained popularity as more people engage in gaming. In-game advertising can take many forms, such as product placement, in-game billboards, and pop-up ads.

It is anticipated that the global market will expand as interest in social networking and mobile gaming rises. Both desktop and mobile games can incorporate commercials, dramas, billboards, and backdrop displays with in-game advertising. These advertisements are also unobtrusive, giving players a more seamless experience.

Segment Analysis

The global In-Game Advertising market has been segmented based Type, and Device Type.

On the basis of Type, the market is segmented into static ads, dynamic ads, and advergaming. The static ads segment was attributed to holding the largest market share in 2022.

Based on Device Type, the global In-Game Advertising market has been segmented into PC/laptop and smartphone/tablet. The PC/laptop segment was expected to hold the largest market share in 2022.

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Regional Analysis

The global In-Game Advertising market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe In-Game Advertising market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The In-Game Advertising market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World In-Game Advertising market comprises of Middle East, Africa, and Latin America.

The largest market share for In-Game Advertising was maintained by the North American regional sector. The North American region is expected to expand due to the rising sales of cellphones, PCs, laptops, and other electronic devices.

Moreover, the Europe market has been persistently growing over the forecast period. To eliminate unreliable and pointless advertisement data, local businesses are using cutting-edge items more regularly. Due to the presence of various top-tier technological companies in the area, in-game advertising is also becoming more popular.

Additionally, over the forecast period, the Asia Pacific In-Game Advertising market is anticipated to grow at the fastest rate. Primarily as a result of the region's widespread youth gaming popularity. The development of advanced in-game advertising solutions by technology companies is another factor driving the market for in-game advertising.

Furthermore, the rest of the world's In-Game Advertising market is divided into the Middle East, Africa, and Latin America. The Latin America and MEA in-game advertising market is a growing industry that is driven by the increasing popularity of video games and the growing trend of digital advertising. In-game advertising refers to the placement of ads within video games to promote products or services to players.

Key Findings of the Study

• The global In-Game Advertising market is expected to reach USD 20.7 billion by 2032, at a CAGR of 12.30% during the forecast period.


• The Asia Pacific region accounted for the fastest-growing global market due to the rising sales of cellphones, PCs, laptops, and other electronic devices.


• Based on type, the static ads segment was attributed to holding the largest market in 2022, with an approximate market share of 45–65%.


• Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., MediaSpike Inc., ironSource Ltd., Motive Interactive Inc., Playwire LLC., RapidFire Inc., WPP Plc.