Rising demand for training and simulation, as well as the expanding acceptance of online shopping is expected to drive market expansion in the near future at a CAGR of XX% during the forecast period 2023 to 2032.

Market Research Future (MRFR) has published a cooked research report on the “Global Immersive Technology in Enterprise Market” that contains information from 2018 to 2032. The Immersive Technology in Enterprise market is estimated to register a CAGR of XX% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Immersive Technology in Enterprise market— Acer Inc., Atheer, Inc., AVEVA Group PLC, Barco NV, Blippar Ltd., Carl Zeiss AG,CM Labs Simulations Inc., EON Reality, Inc., FAAC Incorporated, Google, LLC,HCL Technologies Limited, Honeywell International, Inc., HTC Corporation, Immersive Media Company, Immersive Technologies Pty Limited, Lockheed Martin Corporation, Magic Leap, Inc., NCTech Limited, Oculus (Facebook Technologies, LLC.), Samsung Group, Sony Corporation, Unity Software Inc., Varjo Technologies Oy, VI-grade GmbH, and Zeality Inc.

Market Highlights

The global Immersive Technology in Enterprise market is accounted to register a CAGR of XX% during the forecast period and is estimated to reach USD XX Billion by 2032.

Enterprises are adopting immersive technology for employee training, virtual meetings, and product design. These solutions boost collaboration and productivity across various industries.

Segment Analysis

The global immersive technology in enterprise market has been segmented into component, technology, and application.

On the basis of component, the market is segmented Hardware (Head-Mounted Display (HMD), Gesture Tracking Devices (GTD), Projectors & Display Walls (PDW)), Software/Platform, Services (Professional and Managed). The hardware segment dominated the market in 2022. Hardware manufacturers have made significant advancements in the capabilities of VR and AR systems.

Based on technology, the global immersive technology in enterprise market has been segmented into Mixed Reality (MR), Virtual Reality (VR), Augmented Reality (AR) and 360 Film. The virtual reality (VR) segment dominated the market in 2022. VR provides an immersive and very realistic training environment, making it the ideal tool for employee development.

Based on application, the global immersive technology in enterprise market has been segmented into Training & Learning, Emergency Services, Product Development and Sales & Marketing. The training & learning segment dominated the market in 2022. Students may learn in a joyful, active environment due to immersive technology.

Regional Analysis

The global immersive technology in enterprise market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Immersive Technology in Enterprise market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Immersive Technology in Enterprise market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Immersive Technology in Enterprise market comprises of Middle East, Africa, and Latin America.

The North America immersive technology in enterprise market dominated this market in 2022 (45.80%). The United States in particular is a hub for technology worldwide. The creation and uptake of developing technologies, particularly immersive technology, are greatly influenced by Silicon Valley and other regional tech hubs. The presence of tech behemoths like Google, Microsoft, and Facebook (Meta) encourages innovation and promotes adoption.

Moreover, the second-largest market share in the enterprise market for immersive technology in enterprise is held by Europe. Research and education are highly valued in Europe, which aids in the adoption of immersive technology by the continent's industries. Businesses routinely collaborate with European universities and research institutions to develop immersive solutions.

Additionally, the Asia-Pacific immersive technology in enterprise market is expected to grow at the fastest CAGR from 2023 to 2032. Online shopping experiences are made better by immersive technology, and the Asia-Pacific e-commerce market is growing. AR and VR enable virtual fitting rooms, interactive product displays, and personalized shopping advice.

Furthermore, the rest of the world's immersive technology in enterprise market is divided into the Middle East, Africa, and Latin America. Enterprises in Latin America are adopting immersive technology for virtual meetings, employee training, and product design, fostering collaboration and productivity.

Key Findings of the Study

• The global immersive technology in enterprise market is expected to reach USD XX Billion by 2032, at a CAGR of XX% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. Immersive technology helps to improve online buying experiences, and the Asia-Pacific e-commerce business is expanding.


• Based on technology, the virtual reality (VR) segment was attributed to holding the largest market in 2022.


• Acer Inc., Atheer, Inc., AVEVA Group PLC, Barco NV, Blippar Ltd., Carl Zeiss AG,CM Labs Simulations Inc., EON Reality, Inc., FAAC Incorporated, Google, LLC,HCL Technologies Limited, Honeywell International, Inc., HTC Corporation, Immersive Media Company, Immersive Technologies Pty Limited, Lockheed Martin Corporation, Magic Leap, Inc., NCTech Limited, Oculus (Facebook Technologies, LLC.), Samsung Group, Sony Corporation, Unity Software Inc., Varjo Technologies Oy, VI-grade GmbH, and Zeality Inc.