Growing awareness among consumers about the importance of maintaining clean indoor air is expected to drive market expansion shortly at a CAGR of 8.50% during the forecast period 2023 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Home Use Air Purifiers Market” that contains information from 2018 to 2032. The Home Use Air Purifiers Market is estimated to register a CAGR of 8.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Home Use Air Purifiers Market— Daikin Industries, Ltd. (Japan), Sharp Corporation (Japan), Honeywell International Inc. (US), Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Koninklijke Philips N.V. (Netherlands), Dyson (UK), Unilever Group (UK), Panasonic Corporation (Japan), Whirlpool Corporation (US)

Market Highlights

The global Home Use Air Purifiers Market is accounted to register a CAGR of 8.50% during the forecast period and is estimated to reach USD 20.6 billion by 2032.

The awareness of health risks related to indoor air pollution, allergies, and respiratory diseases has driven the demand for residential air purifiers. Consumers are taking a proactive approach to finding solutions to enhance their indoor air quality, resulting in a higher adoption of air purifiers.

Segment Analysis

The global Home Use Air Purifiers Market has been segmented based on Technology and Type.

Based on the Technology, the market is segmented into High Efficiency Particulate Air (HEPA), Electrostatic Precipitators, Activated Carbon, and Ultraviolet. The High-Efficiency Particulate Air (HEPA) segment was attributed to holding the largest market share in 2022.  Airborne particles such as smoke, dust, bio-contaminants, and pollen are effectively captured by HEPA filters. The global air purifier industry is expected to experience heightened product adoption, driven by the superior quality and reliability of HEPA filters in removing airborne particles.

Based on the Type, the Home Use Air Purifiers Market has been segmented into Portable Air Purifiers, and In-duct Air Purifiers. The portable air purifiers segment was expected to hold the largest market share in 2022. This is primarily driven by the demand to eliminate indoor air pollutants or allergens, the rising adoption of smart homes/ambient-assisted living, and the growing public awareness regarding the health implications associated with air pollution.

Regional Analysis

The global Home Use Air Purifiers Market, based on region, has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America consists of the US and Canada. The European Home Use Air Purifiers Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Home Use Air Purifiers Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Home Use Air Purifiers Market comprises of Middle East, Africa, and Latin America.

The largest market share for the Home Use Air Purifiers Market was maintained by the North American regional sector. This growth is attributed to the escalating instances of respiratory disorders, a heightened awareness concerning the environmental and health impacts of air pollution, and the escalating pollution levels. The increasing industrialization rate further contributes to elevated emissions of toxic chemicals into the air, exacerbating the air pollution challenge. An illustrative example is the Kanawha River Valley in West Virginia, housing the highest concentration of chemical plants in the U.S., leading to historically high incidences of diseases linked to harmful chemical vapor emissions. Furthermore, research on air pollution in North America highlights oil sands as a prominent source of air pollution. Operations related to oil sands contribute significantly to secondary organic aerosols, leading to various adverse health effects. The surge in the emission of such pollutants in the region is expected to drive the future demand for air quality monitoring and purification systems.

Moreover, the Europe market has been persistently growing over the forecast period. The Europe smart air purifier market is experiencing growth influenced by the rising health and wellness trend, driven by increasing concerns about elevated indoor pollution levels in workplaces and commercial establishments. The significance of maintaining optimal air quality in workplaces, such as offices and schools, is paramount for both comfort and health. As per the Institute for Health Metrics and Evaluation (IHME), indoor air pollution stands as the primary cause of death, resulting in 1.6 million fatalities annually among both children and adults. The World Health Organization (WHO) highlights that air pollution affects 4.3 million people annually. This underscores the imperative for businesses to invest in smart air purifiers to address these health concerns and create a healthier indoor environment.

In Asia Pacific, this dominance can be attributed to several factors, including a larger population with higher disposable income and the rapid pace of urbanization and industrialization in the region. According to a 2019 report by the Clean Air Coalition, more than 35% of global premature deaths resulting from air pollution were concentrated in East Asia, followed by South Asia. The prevalence of insufficient enforcement and regulations concerning industrial emissions, domestic heating, and oil-based road transportation contributes significantly to airborne particulates in the region. The escalating instances of smog and air pollution, especially in countries like China and India, are expected to drive the adoption of air purifiers, fostering growth in the regional market.

Furthermore, the rest of the world's Home Use Air Purifiers Market is divided into the Middle East, Africa, and Latin America. This region is poised to take the lead in the global market, driven by factors such as increasing industrialization, rapid urbanization, and a rising population with higher disposable income. Additionally, the region boasts significant reserves of natural resources, attracting industries to establish manufacturing facilities. This, in turn, contributes to elevated air pollution levels, fuelling the demand for air purifiers in the region.

Key Findings of the Study

• The global Home Use Air Purifiers Market is expected to reach USD 20.6 billion by 2032, at a CAGR of 8.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to factors like major players increasing their investments in the region, the existence of less stringent regulations for product approval, and a growing demand for improved lifestyles.


• Based on Technology, the High-Efficiency Particulate Air (HEPA) segment was attributed to holding the largest market in 2022, with an approximate market share of 55–60%.

Daikin Industries, Ltd. (Japan), Sharp Corporation (Japan), Honeywell International Inc. (US), Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Koninklijke Philips N.V. (Netherlands), Dyson (UK), Unilever Group (UK), Panasonic Corporation (Japan), Whirlpool Corporation (US)