Home Use Air Purifiers Market Size was valued at USD 9.9 Billion in 2023. The Home Use Air Purifiers Industry is projected to grow from USD 10.7 Billion in 2024 to USD 20.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024- 2032). The shifting lifestyle preferences, declining indoor air quality, rising health concerns, and growing consumer knowledge of the advantages of air purifiers are expected to be significant market drivers for the Home Use Air Purifiers Market.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for home-use air Purifiers is being driven by the increase in airborne infections and escalating urban pollution levels. For example, approximately 14% of the EU-28 population residing in urban areas was exposed to ozone concentrations surpassing the European Union's set threshold. Additionally, the European Environment Agency's 2020 report on Air Quality in Europe revealed that 15% of the EU-28 urban population faced exposure to Benzo pyrene, while over 4% experienced high concentrations of Nitrogen Dioxide.
Moreover, the market expansion is expected to be driven by factors such as rising disposable income, improving standards of living, and an increasing focus on health awareness. In the U.S., the market is likely to benefit from the growing prevalence of airborne diseases and elevated air pollution levels. According to the State of the Air 2022 assessment, despite previous progress in cleaning up air pollution sources, more than 40% of Americans, over 137 million people, reside in areas with failing grades for harmful levels of particle pollution or ozone. This signifies an increase of 2.1 million individuals breathing polluted air compared to the previous year. This awareness of poor air quality is expected to boost the demand for air purifiers, and technological innovations have facilitated the deeper penetration of smart air purifiers in the industry.
As a result, it is anticipated that throughout the projection period, demand for the Home Use Air Purifiers Market will increase due to the increase in airborne infections and escalating urban pollution levels. Thus, driving the Home Use Air Purifiers Market revenue.
The Home Use Air Purifiers Market segmentation, based on Technology includes High Efficiency Particulate Air (HEPA), Electrostatic Precipitators, Activated Carbon, and Ultraviolet. The RO Purifier segment dominated the market, accounting for 58% of market revenue. HEPA filters excel in capturing large airborne particles like dust, pollen, mold spores, animal dander, and particles containing dust mites and cockroach allergens. HEPA filters, characterized by their extended surface design with a larger area, demonstrate higher efficiencies in removing both larger and smaller airborne particles. Additionally, these filters exhibit superior efficiency in removing respirable particles compared to pleated filters. For HEPA air purifiers, adherence to two prevalent standards is essential. These standards mandate the capability to remove particles at rates of 99.95% (European Standard) or 99.97% (ASME Standard) with a size equal to or greater than 0.3 micrometers.
The Home Use Air Purifiers Market segmentation, based on Type includes Portable Air Purifiers and In-duct Air Purifiers. The Portable Air Purifiers segment dominated the market, accounting for 58% of market revenue (5.7 Billion). The widespread use of these variants in homes is attributed to their easy maintenance and user-friendly nature, enhanced by their portability. In the contemporary world, their increasing adoption is fueled by the growing incidence of airborne diseases like asthma, COPD, and lung cancer. Furthermore, additional features such as multiple filtration layers and smart sensors connected to a mobile app via the Internet contribute to increased convenience for indoor or household purposes.
Figure 1: Home Use Air Purifiers Market, by Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The anticipated expansion of the Home Use Air Purifiers market in North America can be attributed to several key factors. The widespread and increasing adoption of residential air purifiers in North American households can be primarily attributed to air quality policies, including the establishment of national ambient air quality standards by the U.S. Environmental Protection Agency (EPA), the U.S. Clean Air Act, and comprehensive strategies for emission reduction by Environment Canada. These policy interventions are expected to present new opportunities and growth avenues for manufacturers of residential air purifiers. Additionally, the rising implementation of comprehensive ambient air quality monitoring systems, along with the development and execution of regulatory actions and initiatives for air quality management programs to raise awareness among the population, is projected to drive the demand for air purifiers in Mexico in the coming years.
Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: HOME USE AIR PURIFIERS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Home Use Air Purifiers Market accounts for the second-largest market share as Air pollution stands as a significant concern, particularly in major cities like Turin and Milan in Northern Italy, where pollution levels are among the highest in the entire European region. Many towns and cities across Italy face substantial pollution challenges. The air quality in Italy showed signs of improvement during the lockdown implemented amid the COVID-19 pandemic. During this period, there was a notable decrease of 24% in the concentration of nitrogen dioxide gas, primarily emitted from vehicles and power stations, in Milan. Similarly, in Rome, the levels of this gas witnessed a reduction ranging from 26% to 35% over the same four weeks. This decline in harmful gases during the lockdown underscores the potential for increased adoption of air purifiers in Italy, as individuals aim to maintain cleaner air in their surroundings. The degradation of ancient monuments and historic buildings constructed from carbonate-rich materials is one of the contributing factors to air pollution levels in Italy. The elevated levels of air pollution serve as a driving force for the development and uptake of air purifiers in the country. Further, the German Home Use Air Purifiers Market held the largest market share, and the UK Home Use Air Purifiers Market was the fastest growing market in the European region.
The Asia-Pacific Home Use Air Purifiers Market is expected to grow at the fastest CAGR from 2023 to 2032. At the national level, China stands as the largest market for residential air purifiers, with international brands dominating the landscape and surpassing the market share of domestic counterparts. The surge in pollution levels in major cities across China, driven by rapid industrialization and urbanization, has prompted government interventions. The Ministry of Environmental Protection in China has implemented stringent anti-pollution targets for 28 cities around Beijing, fostering increased installations of air purifiers in residential, commercial, and industrial buildings. Although the Chinese air purifier market exhibits significant untapped potential, it is poised for substantial growth. In July 2021, Olansi, a leading eco-friendly home appliance manufacturer, introduced an innovative range of air purifiers tailored for large indoor spaces. The product lineup includes smart air purifiers, PM 1.0 air purifiers, PM 2.5 air purifiers, desktop air purifiers, and small air purifiers, showcasing advancements in technology that are anticipated to drive market growth in the foreseeable future. Moreover, China’s Home Use Air Purifiers Market held the largest market share, and the Indian Home Use Air Purifiers Market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the Home Use Air Purifiers market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Home Use Air Purifiers industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Home Use Air Purifiers industry to benefit clients and increase the market sector. In recent years, the Home Use Air Purifiers industry has offered some of the most significant advantages to the enhancement of indoor air quality and the promotion of healthier living environments. Major players in the Home Use Air Purifiers Market, including Daikin Industries, Ltd. (Japan), Sharp Corporation (Japan), Honeywell International Inc. (US), Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Koninklijke Philips N.V. (Netherlands), Dyson (UK), Unilever Group (UK), Panasonic Corporation (Japan), Whirlpool Corporation (US) are attempting to increase market demand by investing in research and development operations.
Panasonic Holdings Corp, previously known as Panasonic Corp, is a leading developer, manufacturer, and service provider of a diverse range of electric and electronic products. The extensive product portfolio includes room air conditioners, TVs, fixed phones, digital cameras, video equipment, home audio equipment, rice cookers, lamps, wiring devices, air-conditioning equipment, air purifiers, and bicycles. Additionally, Panasonic offers electronic components, mounting machines, welding equipment, PCs and tablets, projectors, batteries, electric motors, electronic materials, semiconductors, and LCD panels. The company provides comprehensive solutions across various sectors, including consumer electronics, logistics, automotive, aviation, entertainment, manufacturing, and housing. With operations, Panasonic manages facilities and research and development centers in Japan, Asia, the Americas, and Europe. In February 2022, Panasonic introduced the Whisper Air Repair Spot Air Purifier, a maintenance-free and easily installable device designed to keep indoor air clean and fresh.
Daikin Industries Ltd, known as Daikin, is a prominent manufacturer specializing in air conditioners and refrigerants. The company boasts a diverse range of products and cutting-edge technologies covering air-conditioning, refrigeration systems, oil hydraulics, defense systems, chemicals, and other electronic components. Daikin's air conditioners find widespread applications in residential, commercial, and industrial settings. Beyond air conditioning, Daikin also provides chemical products like fluoroplastics, chemical engineering machinery, fluorocarbons, and fine chemical products. The company extends its offerings to industrial hydraulic equipment and machinery, mobile hydraulic equipment, components for guided missiles, and oxygen therapy equipment. With a presence spanning Europe, Asia, the Middle East, Africa, Oceania, North America, and Latin America, Daikin operates on a broad scale. The headquarters of Daikin is situated in Osaka, Japan.
Home Use Air Purifiers Industry Developments
October 2021: In 2021, Panasonic Ecology Systems Co., Ltd. (PES) and Panasonic Ecology Systems Guangdong Co., Ltd. established the First Shunde Branch Plant in China, a newly constructed facility dedicated to the production of Indoor Air Quality (IAQ) devices, including energy recovery ventilator systems and air purifiers.
September 2021: In 2021, Dyson (UK) inaugurated its fourth Dyson Demo store in France, situated in the renowned shopping district of Terrasses du Port in Marseille. This new venue will serve as a showcase for Dyson's latest advancements in home cleaning, air purification, lighting, and hair care technologies.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 9.9 Billion |
| Market Size 2024 | USD 10.7 Billion |
| Market Size 2032 | USD 20.6 Billion |
| Compound Annual Growth Rate (CAGR) | 8.50% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Technology, Type, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Daikin Industries, Ltd. (Japan), Sharp Corporation (Japan), Honeywell International Inc. (US), Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Koninklijke Philips N.V. (Netherlands), Dyson (UK), Unilever Group (UK), Panasonic Corporation (Japan), Whirlpool Corporation (US) |
| Key Market Opportunities | Technologically advanced indoor air quality monitors (such as real-time monitors and remote-sensing devices) |
| Key Market Dynamics | Rising airborne infections and rising urban pollution levels |
Frequently Asked Questions (FAQ) :
The Home Use Air Purifiers Market size was valued at USD 9.9 Billion in 2023.
The Home Use Air Purifiers Market is projected to grow at a CAGR of 8.50% during the forecast period, 2024-2032.
North America had the largest share of the market.
The key players in the market are Daikin Industries, Ltd. (Japan), Sharp Corporation (Japan), Honeywell International Inc. (US), Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Koninklijke Philips N.V. (Netherlands), Dyson (UK), Unilever Group (UK), Panasonic Corporation (Japan), Whirlpool Corporation (US)
The High-Efficiency Particulate Air (HEPA) segment dominated the market in 2023.
The portable Air Purifiers segment had the largest share in the market.
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