Report Details:
15 Companies Covered
100 Pages
Market Research Future (MRFR) has published a cooked research report on the “Global Home & Personal Care Market”that contains information from 2019 to 2035.
The Global Home & Personal Care Market is estimated to register a CAGR of 9.13% during the forecast period of 2024 to 2035.
MRFR recognizes the following companies as the key players in the Global Home & Personal Care Market— include Procter & Gamble, Unilever, Estée Lauder Companies Inc., Shiseido, Kao Corporation, Beiersdorf, Reckitt Benckiser, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., and L’Oreal.
Market Highlights
The Global Home & Personal Care Market is estimated to register a CAGR of 9.13% during the forecast period and is estimated to reach USD 1,720.26 Billion by 2035.
Rising Consumer Awareness Of Personal Hygiene
Over the recent years, consumer awareness regarding personal hygiene has increased manifold, wherein it has become a major driver of growth of the entire home and personal care industry. Especially about proper cleanliness in personal terms, such as hand hygiene, oral care, and behavioral patterns regarding regular bathing, much attention has been put into hygiene with considerable educational advancement across health issues, showing global health moments emphasizing the need for effective hygiene practices. Consumers are now becoming more conscious about ingredients in use as well as efficacy.
Growing Urbanization And Lifestyle Changes
Urbanization is changing consumer behavior quickly and deeply, cutting into the global home and personal care markets. Most people are moving to cities and leading fast-paced lives; thus, promising home and personal care appliances that are user-friendly, effective, and visually appealing have become significant. Urban people are supposed to find little time and space in their environment, but they are very health conscious. Little exercise makes it essential to formulate compact, easy-to-use, and multi-purpose products, such as instant surface disinfectants, dry shampoos, or ready-to-use skincare kits. These urban users trust products that are also found in the traditional routine.
Increase In Disposable Income
Home and personal care is a major market because of the increasing disposable income around the world. In emerging economies, the people are becoming more enlightened in spending as they earn more because their household incomes are higher than before. Their spending usually skews towards value-added premium offerings rather than basic utility. Consumers now invest in improving their lifestyle, look, and comfort. Hence, categories like specialized skincare, salon-quality haircare, luxury fragrances, and natural or organic formulations have sprung up. With financial capacity expanding, purchasing behavior is moving toward quality, safety, and brand credibility over price sensitivity.
Innovation in Product Formulations and Packaging
It is the innovation in product formulations and packaging that is today reshaping the home and personal care landscape worldwide. Consumers want efficient products, but they also look for extra benefits or attractions in terms of aesthetics and convenience. On their part, brands have tried to come up with advanced, exclusive formulations that are dermatologically tested, allergen-free, infused with botanicals, and scientifically developed to address specific skin or hair concerns.
Segment Analysis
The Global Home & Personal Care Market has been segmented based on By Product Type, By Distribution Channel, By Nature, By Price Range.
Based on Product Type, the Global Home & Personal Care Market has been segmented into several product types, including home care such as toilet care, laundry care, air care, surface care, and home insectisaide, and personal care such as skincare, hair care, oral care, fragrances, cosmetics, and personal Hygiene. The personal care segment accounted for the largest market share of 79.23% in 2024 and is likely to register a CAGR of 9.36% during the projected period.
Personal care is one of the largest sectors in the home and personal care market, and the scope of products available under it is huge, such that it is used to facilitate hygiene, grooming as well as overall wellbeing. Some of the products found under this segment are skincare, hair care, oral care, deodorants, bath and shower products, shaving products and personal hygiene products. Being clean is no longer only about personal care as it has become more of holistic self-care, wellness and identity following the altered lifestyle, increasing health awareness, and increasing interest in the way people look and care of positions. Now, the consumer is not satisfied with effective products but wants its products to be safe, skin-friendly, and match their values either in terms of natural ingredients, cruelty-free testing, or sustainable packaging. The segment remains dependent on innovation, as there is an emergence of multifunctional products, products developed on dermatology-testing focus, and specific-need-specific tailored products, such as the products focused on anti-aging, sensitive skin, dandruff control, etc. Gender, age-group, type of skin and hair, and even the requirements based on the climate are extensively divided in the market which enables the brands to have a highly personalized experience. It offers a wide variety of price points, with low-end, mainstream brands and highly priced and luxury brands with an emphasis on quality ingredients and brand reputation.
Based on Distribution Channel, the Home & Personal Care market has been segmented into Online Retail & Offline Retail. The online retail further segmented into E-commerce, and company website, similarly the offline retail further segmented into Supermarkets/Hypermarket, Specialty Stores, Pharmacies/Drugstores, and Convenience Stores. The offline retail segment accounted for the largest market share of 62.81% in 2024 and is likely to register a CAGR of 8.86% during the projected period. Whereas the online retail segment will likely register the highest CAGR of 10.30% during the projected period.
In the Europe and Middle East and Africa (MEA) home and personal care markets, offline retail is still a very strong and sound distribution channel. Even after the fast growth in the e-commerce industry, there is a high percentage of the consumer base in both the regions who intend to buy personal and home care products at stores, where they would have a direct feel and touch of the product, meet the brands on the shelf and seek immediate attention. The offline retail category is very wide, and it includes supermarkets, hypermarkets, drug stores, department stores, convenience shops and local neighbourhood stores. In Europe, successful retail chains with extensive range (such as Carrefour, Tesco, and DM Drogerie Markt) and reputable quality are well organized and one key element of ensuring the last mile is to offer warehousing and last-mile delivery services in MEA, local businesses in the region are critical enablers to secure the last mile, including regional giants like Lulu Hypermarket and Spinneys, as well as the traditional trade outlets. Offline channel plays a significant role in daily-use products such as soaps, shampoos, detergents and deodorants where customers tend to make impulsive or regular buying.
Based on Nature, the Home & Personal Care market has been segmented into Organic & Conventional. The Conventional segment accounted for the largest market share of 83.20% in 2024 and is likely to register a CAGR of 8.68% during the projected period. Whereas the Organic segment will likely register the highest CAGR of 11.08% during the projected period.
The conventional segment in the home and personal care market is where products developed with traditional or synthetic or chemically based ingredients are used and not organic or natural ingredients. The products have a long history of control in the market because they are proven, cheap and available in many units. Typical compositions comprise surfactant, preservative, fragrance and active ingredients that are synthetically manufactured to achieve product consistency, stability and even superior performance of different products including shampoo, detergents, soap, and domestic cleaners. The segment has well-developed manufacturing processes, which makes it possible to have bulk production and cost effectiveness that led to affordable prices. The conventional segment is more inclined to functional and mass-oriented packaging that involves the use of plastic materials, bottles and sachets which are usually made to be durable and easy to use. The traditional product line is easily accessible to the large section of the consumer base and is widely distributed through supermarkets, drug stores, convenience stores and online retailing guides.
In the home and personal care market, the Economy price range ra denotes the products that were intended to be affordable, they must meet the needs and demands of a wide population of consumers, especially at price-sensitive markets and low-income population. The products are largely aimed at providing the best basic functionality and standard development at affordable costs, values are normally placed on value rather than on luxury and exotic ingredients. This segment has brands that are characterized by reduced sizes of packages, simple formulation and low prices in their packaging to be affordable yet still have acceptable level of standards in terms of safety and efficacy. Economy products are mass-marketed in supermarkets, local grocery stores, discount shops and more than ever before, via online stores that serve value-seeking consumers. This price bracket is especially important in the case of emerging markets as high population groups will want a consistent home and personal care product, without a high price tag. Some examples would be cheap shampoos, soaps, detergents, cleaners that will cover some basic needs like cleaning properties, hygiene and eliminate odor.
The Home and Personal Care market in the Middle East and Africa (MEA) is experiencing steady growth, driven by urbanization, rising disposable income, and growing awareness of hygiene and grooming practices. While traditionally dominated by basic and economic products, the market is now seeing increasing demand for premium and specialized personal care items, particularly in urban centers like Dubai, Riyadh, and Johannesburg. One of the key driving factors is the region's young and expanding population, which is more receptive to global trends in skincare, cosmetics, and wellness. Increased exposure to international brands via digital media and e-commerce has also boosted consumer interest in high-quality, branded products. The growing penetration of online retail is reshaping access, especially in countries with limited brick-and-mortar infrastructure.
Cultural shifts, including a greater focus on personal grooming among men, are influencing the growth of male grooming products. In home care, the rise in awareness around hygiene and infection prevention post-pandemic has significantly increased demand for surface disinfectants, multipurpose cleaners, and laundry care products. Additionally, the expansion of modern retail outlets and partnerships with local distributors by global players have improved product availability and affordability. Government initiatives in some regions, such as promoting local manufacturing and halal-certified products, also contribute to market growth. Overall, the MEA market holds strong potential, supported by evolving lifestyles and increasing consumer aspirations.
Regional Analysis
The home and personal care market is witnessing steady growth driven by rising hygiene awareness, urbanization, and product innovation. Asia-Pacific dominates the global market due to its large population and increasing disposable income. Meanwhile, North America emerges as the fastest-growing region, fuelled by premium product demand and eco-friendly formulations. E-commerce is also accelerating consumer access across both regions.
The Home and Personal Care market in Europe is a mature yet steadily evolving sector, driven by changing consumer lifestyles, increasing environmental consciousness, and a strong emphasis on quality and safety. European consumers are highly discerning, placing significant value on product efficacy, ingredient transparency, and sustainability. This has led to a surge in demand for eco-friendly, biodegradable, and organic formulations, particularly in personal care segments such as skincare, haircare, and oral care. One of the key driving factors is the rising awareness of health and hygiene, especially post-COVID-19, which has elevated demand for sanitizers, disinfectants, and antibacterial cleaning products. Additionally, technological advancements and innovations such as smart packaging, refillable containers, and waterless personal care products—are enhancing product appeal. The growth of e-commerce platforms and digital marketing has expanded consumer access, especially for niche and premium brands. Furthermore, government regulations and sustainability goals—such as the EU Green Deal and bans on single-use plastics—are pushing manufacturers toward greener production and packaging practices. Germany, France, the UK, and Italy remain the leading contributors to market revenue, with private-label brands also gaining traction. The European market is poised to grow steadily, supported by increasing consumer preference for high-quality, sustainable products and a robust regulatory environment that fosters innovation and safety.
The Europe Home & Personal Care Market accounted for USD 24.15 billion in 2024 and is projected to grow at a CAGR of 6.28% during the forecast period. Europe is further segmented into the Germany, UK, France, Russia, Italy, Spain, and Rest of Europe.
The European microbial fermentation technology market for small molecules is driven by several key factors, including the increasing demand for pharmaceuticals and biologics, advancements in bioprocessing technologies, and supportive government policies. The rising prevalence of chronic diseases, such as cancer and autoimmune disorders, necessitates the Classion of drugs like antibiotics, immunosuppressants, and anticancer agents through efficient and sustainable methods. In 2023, As per the e European Union, over 35% of EU citizens reported chronic health conditions, highlighting a rising need for effective therapies—driving demand for microbial fermentation technology to produce small-molecule drugs with improved precision, scalability, and therapeutic impact. Microbial fermentation offers a cost-effective and environmentally friendly alternative to chemical synthesis, aligning with Europe's focus on sustainable manufacturing.
Furthermore, ongoing research and development activities, coupled with strategic collaborations between industry and academia, are fostering innovation and expanding the application of microbial fermentation in various sectors. The presence of stringent regulatory frameworks ensures the quality and safety of fermentation-derived Classs, further boosting market growth.
Key Findings of the Study
- The Global Home & Personal Care Market is expected to be valued at 718.26 USD Billion in 2025.
- North America is anticipated to have the highest market valuation at 21,898.40 USD Billion in 2035.
- The expected CAGR for the Global Home & Personal Care Market from 2025 to 2035 is 9.13%.
- Procter & Gamble, Unilever, Estée Lauder Companies Inc., Shiseido, Kao Corporation, Beiersdorf, Reckitt Benckiser, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., and L’Oreal are the key market players.