Report Details:
15 Companies Covered
110 Pages
Market Research Future (MRFR) has published a cooked research report on the “Global Healthy Snacks Market” that contains information from 2019 to 2035.
The Healthy Snacks Market is estimated to register a CAGR of 5.81% during the forecast period of 2025 to 2035.
MRFR recognizes the following companies as the key players in the Global Healthy Snacks Market: Danone S.A. (France), L T Foods (India), Sun-Maid (US), General Mills Inc. (US), Dole Food Company Inc. (US), Bel Brands USA Inc. (US), Medifast Inc. (US), Mondelez International Inc. (US), and No Limit LLC (US).
Healthy Snacks Market Highlights
The Healthy Snacks Market is expected to register a CAGR of 5.81% during the forecast period and is estimated to reach USD 138.48 billion by 2035, up from USD 74.39 billion in 2024.
Health awareness, changing diets, and the need for convenient and healthy food options are fundamental factors driving market growth. Most consumers tend to choose snacks that help achieve a healthier and balanced diet, contributing to the rise of snacks that are also plant-based, low in sugar, and rich in protein.
The popularity of on-the-go snacking is also increasing, with more than 59% of adults worldwide, according to Mondelēz International’s “State of Snacking” report, expressing a preference for several smaller meals throughout the day. Personalized nutrition is also growing, with snacks customized to meet particular health objectives like gut health, mood, and energy levels. An example is the vegetarian jerky launched by PepsiCo and Beyond Meat in March 2022, which is another innovative plant-based snack under their PLANeT Partnership.
Segment Analysis
The Global Healthy Snacks Market has been segmented based on Product Type, Claim, Packaging, Distribution Channel, and Region.
By Product Type:
The market is divided into Sweet Snacks, Savory Snacks, and Others. The Savory Snacks segment dominated in 2024, driven by the increasing preference for protein-rich and low-calorie alternatives. Meanwhile, fruit-based snacks are the fastest-growing category due to rising demand from millennials and health-conscious consumers.
By Claim:
Segments include Gluten-Free, Low-Fat, Sugar-Free, and Others. The Gluten-Free segment held the largest market share in 2024, fueled by the growing prevalence of gluten intolerance and celiac disease.
By Packaging:
Segments include Jars, Boxes, Pouches, Cans, and Others. The Bottles & Jars segment led the market owing to its versatility and convenience for storing diverse food items. However, the Cans segment is expected to register the fastest growth during the forecast period due to the increasing popularity of ready-to-eat canned snacks.
By Distribution Channel:
The market is segmented into Store-Based and Non-Store-Based. Store-based channels (supermarkets and hypermarkets) dominated in 2024, but the Non-Store-Based segment, including online platforms, is expected to grow rapidly, accelerated by the post-pandemic rise in e-commerce and meal delivery services.
Regional Analysis
By Region, the Healthy Snacks Market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.
North America held the largest share in 2024, driven by evolving eating habits, the popularity of functional snacks, and the availability of a wide range of healthy snack options. The U.S. remains the dominant market, showing a 50% rise in households purchasing snack bars in recent years.
Europe accounted for the second-largest share, supported by increasing adoption of organic and natural foods. Germany leads the European market, while the UK represents the fastest-growing sub-market, driven by rising awareness of preventive health and dietary management.
Asia-Pacific is projected to be the fastest-growing region during the forecast period. Rising disposable incomes, urbanization, and growing awareness of gut health are propelling demand in China and India. In China, probiotic supplement use surged 108% between 2020 and 2021, reflecting increased focus on functional nutrition.
Key Findings of the Study
- The Global Healthy Snacks Market is expected to reach USD 138.48 billion by 2035, growing at a CAGR of 5.81% from 2025 to 2035.
- Savory Snacks dominated the product segment, while Fruit Snacks showed the highest growth potential.
- Gluten-Free snacks led by claim type due to growing health awareness and dietary restrictions.
- Store-Based Distribution Channels held the largest share, while Online Channels are expected to see accelerated growth.
- North America dominated the global market in 2024, whereas Asia-Pacific is anticipated to be the fastest-growing regional market.
- Major players include Danone S.A., General Mills Inc., Mondelez International Inc., Dole Food Company Inc., and Bel Brands USA Inc.
Industry Developments
- January 2022: Mondelez International completed the acquisition of Chipita S.A., expanding its baked snacks and croissant portfolio across Central and Eastern Europe.
- June 2021: General Mills launched Good Measure, a new snack brand designed for individuals monitoring blood sugar levels, offering Creamy Nut Butter Bars and Crunchy Almond Crisps sweetened with allulose.
- July 2022: Rind Snacks introduced limited-edition Peach Chips, a vegan, gluten-free, and non-GMO certified snack made from California peaches rich in vitamins A and C.
- January 2021: Kellogg’s launched Special K Keto-Friendly Snack Bars, offering Chocolate Almond Fudge and Peanut Butter Fudge flavors to appeal to the growing keto consumer base.
Future Outlook
The Healthy Snacks Market is on track for continued growth as consumers look for valuable, multi-functional, and easy-to-eat snacks.
Companies are expected to focus on:
- Formulating new plant-based snacks to accommodate growing dietary veganism.
- Utilizing e-commerce and direct-to-consumer strategies to expand market presence.
- Creating new functional snacks integrated with probiotics, vitamins, and adaptogens to serve targeted health needs.
- The healthy snacks market will expand to more than 130 billion by 2035 due to changes in consumer behavior, innovation in the snacks themselves, and a heightened focus on preventive health and wellness.
Report Link- https://www.marketresearchfuture.com/reports/healthy-snack-market-1729