Increasing numbers of people adopting a nutritionally-balanced diet and an active lifestyle are expected to aid the growth of the global healthy food market at a CAGR of 4.50% from 2023 to 2032

Market Research Future (MRFR) has published a report on the Healthy Food Market

MRFR recognizes the following companies as the key players in the global Healthy Food market— Danone, PepsiCo, Clif Bar & Company, General Mills Inc., Kashi, The Quaker Oats Company, Mars, Incorporated, Abbott, Huel Inc., Green Valley Dairies, LIBERTÉ, Yoplait USA, Inc., Chobani, LLC., Stonyfield Farm, Inc., SO DELICIOUS DAIRY FREE, Forager Project, Kite Hill, LAVVA, Enjoy Life, Barrel. Site by Barrel, The Simply Good Foods Company, Alter Eco, Lake Champlain Chocolates, Simply Good Foods USA, Inc., Maspex, Mondelez International., Kellogg Co., Nestlé, Yakult Honsha Co., Ltd., GSK Group of Companies.

Market Highlights

The global healthy food market is accounted to register a CAGR of 4.50% during the forecast period and is estimated to reach USD 1405.69 billion by 2032.

A nutritious diet protects against malnutrition and non-communicable diseases (NCDs), such as diabetes, heart disease, stroke, and cancer. Individual characteristics (such as age, gender, lifestyle, and level of physical activity), cultural context, locally accessible foods, and dietary customs will determine the precise composition of a diverse, balanced, and healthy diet.

The global healthy food market is expanding faster than the packaged food industry due to changing consumer preferences toward more natural and functional offerings to embrace a more holistic approach to maintaining a balanced diet. A significant factor propelling the expansion of the health and wellness food industry is the increasing number of individuals adopting a balanced nutritional diet and an active lifestyle. People worldwide recognize the importance of a healthy diet, exercise, and regular physical activity, which is crucial for market expansion.

Segment Analysis

The global Healthy Food market has been segmented based on type, calorie content, nature, category, fat content category, and distribution channel.

Based on type, the market is segmented into functional food, fortified and healthy bakery products, healthy snacks, BFY foods, beverages, chocolates, and others. The functional food segment was attributed to holding the largest market share in 2022.

Based on calorie content, the global healthy food market has been segmented into no calories, low calories, and reduced calories. The low calories segment was expected to hold the largest market share in 2022.

Based on nature, the global healthy food market has been segmented into non-GMO and GMO. The non-GMO segment was expected to hold the largest market share in 2022.

Based on the fat content, the market is segmented into no-fat, low-fat, and reduced-fat. The low-fat segment is projected to have the largest market share during the forecast period.

Based on category, the global healthy food market has been segmented into conventional and organic. The conventional segment was expected to hold the largest market share in 2022.

Based on free from category, the global healthy food market has been segmented into gluten-free, dairy-free, soy-free, nut-free, lactose-free, artificial flavor-free, artificial color-free, and others. The gluten-free segment was expected to hold the largest market share in 2022.

Based on the distribution channel, the market is segmented into store-based retailers and non-store retailers. The store-based retailer segment is projected to have the largest market share during the forecast period.

Regional Analysis

Based on region, the global healthy food market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America consists of US and Canada. The Europe Healthy Food market comprises Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Healthy Food market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia-Pacific. The Rest of the World's Healthy Food market comprises of Middle East, Africa, and Latin America.

In 2022, the North American market for healthy foods will dominate this market. This region has a high awareness of healthful cuisine, a high disposable income, an escalating incidence of chronic diseases, and an expanding product selection.

In 2022, Europe's healthy food market held the second-largest market share. Due to the rising trend of increased consumption of healthy food and beverages, the market for healthy foods in Europe is expanding.

Furthermore, the Asia-Pacific healthy food market is projected to grow at the highest CAGR. Due to the expansion of fitness institutions, the increase in healthy eating habits, the rise in disposable income, and the rising awareness of healthy food in this region, the market for healthy food in Asia-Pacific is anticipated to experience lucrative growth.

The demand for natural food and beverages and organic products is beginning to mature in the Latin American, Middle East, and African markets.

Key Findings of the Study

• The global healthy food market is expected to reach USD 1405.69 billion by 2032, at a CAGR of 4.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. The increasing significance of organic cuisine is one of the primary contributors to expanding the market in the Asia-Pacific region.


• Based on type, the functional food segment was attributed to holding the largest market in 2022, with an approximate market share of 25-30%.


• Danone, PepsiCo, Clif Bar & Company, General Mills Inc., Kashi, The Quaker Oats Company, Mars, Incorporated, Abbott, Huel Inc., Green Valley Dairies, LIBERTÉ, Yoplait USA, Inc., Chobani, LLC., Stonyfield Farm, Inc., SO DELICIOUS DAIRY FREE, Forager Project, Kite Hill, LAVVA, Enjoy Life, Barrel. Site by Barrel, The Simply Good Foods Company, Alter Eco, Lake Champlain Chocolates, Simply Good Foods USA, Inc., Maspex, Mondelez International., Kellogg Co., Nestlé, Yakult Honsha Co., Ltd., GSK Group of Companies are the key market players.