Rise in the knowledge of and use of personal hygiene goods is expected to drive market expansion in the near future at a CAGR of 7.50% during the forecast period 2023 to 2032.

Market Research Future (MRFR) has published a cooked research report on the “Global Hand Wash Market” that contains information from 2018 to 2032. The hand wash market is estimated to register a CAGR of 7.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global hand wash market - Unilever PLC (U.K.), Godrej Group (India), Avon Product, Inc. (U.K.), Reckitt Benckiser Group PLC (U.K.),Procter & Gamble Company (U.S.), Vi-Jon, Inc. (U.S.), Henkel AG & Co. KGaA (Germany), 3M (U.S.), S. C. Johnson & Son, Inc. (U.S.) and Amway Corporation (U.S.)

Market Highlights

The global hand wash market is accounted to register a CAGR of 7.50% during the forecast period and is estimated to reach USD 7.47 billion by 2032.

In the upcoming years, the demand for hand washing will likely expand due to growing awareness of the need of personal cleanliness. Additionally, COVID-19 has a greater understanding of personal cleanliness. Intestinal issues, diarrhea, the flu, and other illnesses are becoming more prevalent. In addition, environmental degradation and dust are both on the rise. The use of hand washing in everyday routine is increased as a result.

Segment Analysis

The global hand wash market has been segmented into product, end-user, and sales channel.

On the basis of product, the market is segmented into Ordinary and Waterless. The ordinary segment was attributed to holding the largest market share in 2022. Because they provide the skin with more hydration and antibacterial protection, common products dominate the market. The typical hand wash products come in gel and liquid forms.

Based on end-user, the global hand wash market has been segmented into Residential, Commercial, and Industrial. The commercial segment was expected to hold the largest market share in 2022. Due to the increasing need for cleansing products in locations like schools, hospitals, clinics, and other business establishments, this market sector is predicted to expand with a sizable hand wash share. Further anticipated to support the segmental revenues is the burgeoning commercial sector.

Based on sales channel, the global hand wash market has been segmented into Supermarket/Hypermarket, Pharmacies, Online Channels, and Others. The supermarket/hypermarket segment was expected to hold the largest market share in 2022 due to the ease with which a large range of products can be found in a single store and the provision by the retailers of coupons, vouchers, and discounts, which entice customers to shop for a variety of goods in these stores.

Regional Analysis

The global hand wash market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe hand wash market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The hand wash market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World hand wash market comprises of Middle East, Africa, and Latin America.

The largest market share for hand wash was maintained by the North American regional sector attributable to the effective healthcare system and the increase of illnesses linked to poor cleanliness. It is predicted that the increased COVID-19 instances will have an effect on market expansion. Medical staff that are working with infected patients wash their hands frequently.

Moreover, the Europe market has been persistently growing over the forecast period. The demand for hand soap is rising throughout Europe, helped by supportive government programs like eco-labeling and product certification for industry participants to create organic products that satisfy customer demands. To lower the risk of environmental damage, numerous businesses are also converting to the use of recycled plastic for packaging. Over the course of the projection period, these activities will encourage the expansion of regional market statistics.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period. In developing nations like China and India, where the pace of urbanization is rising, individuals will adopt more clean and healthy practices. Additionally, as manufacturing sectors expand, dust and air pollution issues will worsen, which will raise demand for personal care products.

Furthermore, the rest of the world's hand wash market is divided into the Middle East, Africa, and Latin America. Due to the rising trend of participating in numerous programs and initiatives to keep oneself clean and in a sanitary atmosphere, Latin America, the Middle East, and Africa are also predicted to experience significant growth. Furthermore, strong hospital and clinic infrastructure in rural parts of nations like Brazil and Argentina will boost the use of personal hygiene products.

Key Findings of the Study

• The global hand wash market is expected to reach USD 7.47 billion by 2032, at a CAGR of 7.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. People will adopt more hygienic and healthful habits in developing countries where urbanization is happening more quickly, like China and India.


• Based on product, the ordinary segment was attributed to holding the largest market in 2022, with an approximate market share of 60%.


• Unilever PLC (U.K.), Godrej Group (India), Avon Product, Inc. (U.K.), Reckitt Benckiser Group PLC (U.K.),Procter & Gamble Company (U.S.), Vi-Jon, Inc. (U.S.), Henkel AG & Co. KGaA (Germany), 3M (U.S.), S. C. Johnson & Son, Inc. (U.S.) and Amway Corporation (U.S.)