Factors such as increasing hair health concerns and changing lifestyle patterns are expected to drive market expansion in the near future at a CAGR of 15.20% during the forecast period 2023 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Global Hair supplements Market” that contains information from 2018 to 2032. The Hair supplements market is estimated to register a CAGR of 15.20% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Hair supplements market— Amway India Enterprises Pvt. Ltd., Brock Beauty Inc., Church & Dwight Co. Inc. (Viviscal Ltd.), Codeage LLC, Country Life, LLC., Emmbros Overseas Lifestyle Pvt Ltd (Musclexp), Gnc Holdings, LLC, Hum Nutrition Inc., Invite Health, Klaire Labs, Life Extension Foundation Buyers Club, Inc., New Nordic Ltd, Nutraceutical Wellness Inc., Nutrawise Health & Beauty Corporation (Youtheory), Olly, Pbc (Unilever), Ouai Hair Care, Philip Kingsley Products Ltd., Power Gummies, Simone Thomas Wellness Ltd., Viva Naturals Inc. and others

Market Highlights

The global hair supplements market is accounted to register a CAGR of 15.20% during the forecast period and is estimated to reach USD 4.2 Billion by 2032.

The hair supplements market is expanding rapidly as consumers increasingly seek solutions to improve hair health and growth. With a focus on enhancing hair quality through vitamins, minerals, and natural ingredients, these supplements cater to a growing demand for personalized beauty and wellness products. The market's growth is driven by evolving beauty trends and a heightened emphasis on self-care and appearance.

Segment Analysis

The global hair supplements market has been segmented based type, form and sales channel.

On the basis of type, the market is segmented into single ingredient and multi-ingredient. The single ingredient segment dominated the market in 2022. The availability of scientific research and clinical studies proving the usefulness of certain single compounds for hair health is a vital component.

Based on form, the global hair supplements market has been segmented into powder, gummies & soft gels, tablets, capsules and liquid. The capsules category generated the most income in 2022. Comparatively speaking, capsules frequently have a longer shelf life than other supplement formulations like liquids or powders. The benefits of this longer shelf life extend to manufacturers and customers alike.

Based on sales channel, the global hair supplements market has been segmented into hypermarkets/supermarkets, specialty stores, drugs & pharma stores and online retail. The drugs & pharma stores segment dominated the market in 2022. One of the most noticeable advantages of purchasing from pharmacies is the simplicity of access to medical specialists. Imagine a scenario where a customer visits a network of pharmacies looking for a remedy for her persistent thinning hair issue.

Regional Analysis

The global hair supplements market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Hair supplements market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Hair supplements market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Hair supplements market comprises of Middle East, Africa, and Latin America.

The North America hair supplements market dominated this market in 2022 (45.80%). Celebrity endorsements can significantly affect consumer behavior in North America. For instance, a well-known pop artist and a manufacturer of hair supplements might collaborate to launch a unique "Pop Star Power Hair Formula." Social media posts and celebrity endorsements can spark interest in a product, even if it is pricey, and persuade consumers to purchase it.

Moreover, the second-largest hair supplement market share belongs to Europe. Because of Europe's diverse demographics, producers must adapt their hair supplements to a variety of needs. For example, a company selling goods in Europe might provide different formulae for the French market, which is known for prioritizing hair quality and style, and the Scandinavian market, where hair health in harsh weather conditions may be a priority. By taking into account these variations, brands may successfully cater to the diverse needs of European consumers.

Additionally, the Asia-Pacific Hair supplements Market is expected to grow at the fastest CAGR from 2023 to 2032. A large variety of hair supplements must be offered by manufacturers because of the Asia Pacific region's extreme diversity. For instance, a business can introduce a "Hair Growth Elixir" in India, where hair loss issues are common. It's possible that this product contains ingredients like amla and bhringraj. Meanwhile, Southeast Asian countries with high levels of pollution and humidity may have success with a "Hair Defense" supplement that emphasizes defense against environmental stressors.

Furthermore, the rest of the world's hair supplements market is divided into the Middle East, Africa, and Latin America. In Latin America, the hair supplements market is experiencing significant growth as consumers prioritize hair health and appearance. These supplements, enriched with vitamins and natural ingredients, cater to the region's beauty and wellness demands. As beauty trends evolve and self-care gains importance, the market is expanding to meet the increasing consumer interest in hair care solutions.

Key Findings of the Study

• The global hair supplements market is expected to reach USD 4.2 Billion by 2032, at a CAGR of 15.20% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market Due to the great diversity found in the Asia Pacific region, manufacturers must provide a wide selection of hair supplements.


• Based on sales channel, the drugs & pharma segment was attributed to holding the largest market in 2022.


• Amway India Enterprises Pvt. Ltd., Brock Beauty Inc., Church & Dwight Co. Inc. (Viviscal Ltd.), Codeage LLC, Country Life, LLC., Emmbros Overseas Lifestyle Pvt Ltd (Musclexp), Gnc Holdings, LLC, Hum Nutrition Inc., Invite Health, Klaire Labs, Life Extension Foundation Buyers Club, Inc., New Nordic Ltd, Nutraceutical Wellness Inc., Nutrawise Health & Beauty Corporation (Youtheory), Olly, Pbc (Unilever), Ouai Hair Care, Philip Kingsley Products Ltd., Power Gummies, Simone Thomas Wellness Ltd., Viva Naturals Inc. and others