As per Market Research Future Analysis, the Global Hair Supplements Market was valued at USD 1.50 Billion in 2024 and is projected to grow to USD 6.17 Billion by 2034, with a CAGR of 15.2% from 2025 to 2034. The market is driven by increasing concerns about hair health and the expanding men's grooming sector. Changing lifestyles and dietary habits, including the rise of veganism and low-carb diets, are leading consumers to seek hair supplements to address nutritional deficiencies. The market is segmented by type, form, and sales channel, with single ingredient supplements and capsules being the most popular. North America holds the largest market share, driven by celebrity endorsements and consumer behavior influenced by social media.
The hair supplements market is experiencing significant growth due to evolving consumer preferences and lifestyle changes.
Key players include Amway India Enterprises Pvt. Ltd., Brock Beauty Inc., Church & Dwight Co. Inc. (Viviscal Ltd.), GNC Holdings, LLC, and Hum Nutrition Inc.
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
The market for hair supplements is mostly driven by shifting dietary and lifestyle trends, as customers increasingly turn to these solutions to treat hair health issues brought on by contemporary living. Several interrelated elements that are changing how individuals eat, live, and prioritize self-care are driving this change in consumer behavior.
Dietary habits have changed, and not necessarily for the better for healthy hair. Essential elements that maintain hair health and growth are frequently missing from modern diets. Fast food, processed foods, diets high in sugar and saturated fats, and other eating patterns can deprive the body of essential vitamins, minerals, and proteins needed for healthy, strong hair. People are therefore using hair supplements to fill the nutritional deficiency. The essential vitamins, minerals, and amino acids that may be missing from a conventional diet are intended to be provided by these supplements.
The popularity of rigorous diets like veganism and low-carb eating plans has also increased demand for hair supplements. Vegan diets may lack several essential nutrients for healthy hair, such as vitamin B12 and iron, despite the fact that they are frequently high in antioxidants and plant-based minerals. As a response, producers of hair supplements are developing formulas that are suitable for vegans and people who consume plant-based foods.
The demand for lustrous, well-groomed hair and evolving aesthetic standards have also propelled the market's expansion for hair supplements. New beauty standards and fads are constantly being established by social media, industry influencers, and celebrity endorsements. Through their aspirational culture surrounding hair aesthetics, these platforms entice people to buy products that claim to give them healthier, shinier, and more voluminous hair. By presenting themselves as a means of achieving these aesthetic objectives, hair supplements have found a niche in this market. Thus, driving the Hair supplements market revenue.
The Hair supplements market segmentation, based on type, includes single ingredient and multi-ingredient. The single ingredient segment dominated the market in 2022. A crucial factor is the availability of scientific research and clinical studies demonstrating the effectiveness of particular single substances for hair health. Products with scientific support and verifiable results are more likely to be trusted and purchased by consumers.
Hair Supplements Form InsightsThe Hair supplements market segmentation, based on form, includes powder, gummies & soft gels, tablets, capsules and liquid. The capsules category generated the most income in 2022. Comparatively to other supplement forms, including liquids or powders, capsules often have a longer shelf life. Both manufacturers and consumers benefit from this increased shelf life. Manufacturers may create and distribute in larger batches, lowering production costs, while customers can buy larger quantities without being concerned about the product going bad.
Hair Supplements Sales Channel InsightsThe Hair supplements market segmentation, based on sales channel, includes hypermarkets/supermarkets, specialty stores, drugs & pharma stores and online retail. The drugs & pharma stores segment dominated the market in 2022. The ease of access to medical professionals is one of the most notable benefits of buying at pharmacies. Imagine a situation when a consumer visits a chain of pharmacies in search of a treatment for her ongoing hair thinning problem. The pharmacist can offer individualized advice and recommend a particular hair supplement with elements that have been scientifically confirmed to work.
This unique advice carries a lot of weight and might result in a sale.
Figure 1: Hair Supplements Market, by Sales channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
Hair Supplements Regional InsightsBy region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Hair Supplements Market dominated this market in 2022 (45.80%). Celebrity endorsements can have a significant impact on North American consumer behavior. For instance, a well-known pop artist might team up with a company that makes hair supplements to introduce a special "Pop Star Power Hair Formula." Even if the product is expensive, social media posts and celebrity endorsements can generate interest and encourage buyers to buy it. Further, the U.S.
Hair supplements market held the largest market share, and the Canada Hair supplements market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: HAIR SUPPLEMENTS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
Europe Hair supplements market accounts for the second-largest market share. Due to the varying demographics of Europe, manufacturers must customize their hair supplements to meet a range of needs. A business that sells products in Europe might, for instance, provide various formulas for the French market, which is recognized for emphasizing hair quality and style, and the Scandinavian market, where hair health in tough weather conditions may be a priority. Brands can effectively address the various needs of European consumers by recognizing these differences.
Further, the German Hair supplements market held the largest market share, and the UK Hair supplements market was the fastest growing market in the European region.
The Asia-Pacific Hair Supplements Market is expected to grow at the fastest CAGR from 2023 to 2032. Due to the great diversity found in the Asia Pacific region, manufacturers must provide a wide selection of hair supplements. For instance, a company might release a "Hair Growth Elixir" in India, where concerns about hair loss are frequent. This product might contain substances like amla and bhringraj. Meanwhile, a "Hair Defense" supplement stressing protection against environmental stressors may find success in Southeast Asian nations with high levels of humidity and pollution.
Moreover, China’s Hair supplements market held the largest market share, and the Indian Hair supplements market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Hair supplements market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Hair supplements industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Hair supplements industry to benefit clients and increase the market sector. In recent years, the Hair supplements industry has offered some of the most significant advantages to medicine. Major players in the Hair supplements market, including Amway India Enterprises Pvt. Ltd., Brock Beauty Inc., Church & Dwight Co.
Inc. (Viviscal Ltd.), Codeage LLC, Country Life, LLC., Emmbros Overseas Lifestyle Pvt Ltd (Musclexp), Gnc Holdings, LLC, Hum Nutrition Inc., Invite Health, Klaire Labs, Life Extension Foundation Buyers Club, Inc., New Nordic Ltd, Nutraceutical Wellness Inc., Nutrawise Health & Beauty Corporation (Youtheory), Olly, Pbc (Unilever), Ouai Hair Care, Philip Kingsley Products Ltd., Power Gummies, Simone Thomas Wellness Ltd., Viva Naturals Inc. and others, are attempting to increase market demand by investing in research and development operations.
Church & Dwight Co Inc (Church & Dwight) produces and sells household, speciality, and personal care goods. Deodorizers, home cleaning supplies, oral care items, laundry detergents, vitamin and mineral supplements, and home pregnancy and ovulation test kits are among the company's product offerings. Additionally, it offers speciality cleaners, specialty chemicals, and items for raising animals and food. The Arm & Hammer, OxiClean, Xtra, Clean Shower, Spinbrush, Nair, Trojan, First Response, Orajel, Vitafusion, L'il Critters, Batiste, Waterpik, Celmanax, and Certillus brand names are used by the firm to promote these goods.
Products are distributed through supermarkets, wholesale clubs, mass merchandisers, pharmacies, convenience stores, dollar and other discount stores, home stores, pet and other speciality stores, as well as drugstores and convenience stores. It operates in the Americas, Europe, the Middle East, Africa, and Asia-Pacific. Ewing, New Jersey, in the US, serves as the company's headquarters.
GNC Holdings Inc. (GNC), a branch of Harbin Pharmaceutical Group Co., is a specialized retailer of products for health and wellbeing. The company's product line includes a variety of goods such as vitamins, minerals, herbal supplements, sports nutrition products, diet plans, energy drinks, health and wellness products, and other unrelated things. It offers its products to clients through a range of distribution channels, including company-owned retail stores, domestic and international franchisees, third-party contract manufacturing, e-commerce, and business partnerships.
The company has offices in Canada, Ireland, the UK, and China in addition to factories in South Carolina, distribution facilities in the US cities of Leetsdale, Anderson, Indianapolis, and Phoenix, and distribution centers in those same countries. The GNC corporate office is located in Pittsburgh, Pennsylvania, in the US.
Key Companies in the Hair Supplements Market include
| Report Attribute/Metric | Details |
| Market Size 2024 | USD 1.50 Billion |
| Market Size 2025 | USD 1.73 Billion |
| Market Size 2034 | USD 6.17 Billion |
| Compound Annual Growth Rate (CAGR) | 15.2% (2025-2034) |
| Base Year | 2024 |
| Market Forecast Period | 2025-2034 |
| Historical Data | 2019- 2023 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Form, Sales Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Amway India Enterprises Pvt. Ltd., Brock Beauty Inc., Church & Dwight Co. Inc. (Viviscal Ltd.), Codeage LLC, Country Life, LLC., Emmbros Overseas Lifestyle Pvt Ltd (Musclexp), Gnc Holdings, LLC, Hum Nutrition Inc., Invite Health, Klaire Labs, Life Extension Foundation Buyers Club, Inc., New Nordic Ltd, Nutraceutical Wellness Inc., Nutrawise Health & Beauty Corporation (Youtheory), Olly, Pbc (Unilever), Ouai Hair Care, Philip Kingsley Products Ltd., Power Gummies, Simone Thomas Wellness Ltd., Viva Naturals Inc. |
| Key Market Opportunities | Influence of social media and Beauty Trends. |
| Key Market Dynamics | Sustainability and Natural Ingredients. |
Hair Supplements Market Highlights:
Frequently Asked Questions (FAQ):
The Hair supplements market size was valued at USD 1.30 Billion in 2023.
The market is projected to grow at a CAGR of 15.2% during the forecast period, 2025-2034.
North America had the largest share in the market.
The key players in the market are Amway India Enterprises Pvt. Ltd., Brock Beauty Inc., Church & Dwight Co. Inc. (Viviscal Ltd.), Codeage LLC, Country Life, LLC., Emmbros Overseas Lifestyle Pvt Ltd (Musclexp), Gnc Holdings, LLC, Hum Nutrition Inc., Invite Health, Klaire Labs, Life Extension Foundation Buyers Club, Inc., New Nordic Ltd, Nutraceutical Wellness Inc., Nutrawise Health & Beauty Corporation (Youtheory), Olly, Pbc (Unilever), Ouai Hair Care, Philip Kingsley Products Ltd., Power Gummies, Simone Thomas Wellness Ltd., Viva Naturals Inc.
The Single Ingredient category dominated the market in 2023.
The Drugs & Pharma Stores had the largest share in the market.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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