Green Sustainable Tourism Market is predicted to reach USD 7.4 billion at a CAGR of 23.60% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Green Sustainable Tourism Market”.

The Green Sustainable Tourism market is estimated to register a CAGR of 23.60% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Green Sustainable Tourism market— And Beyond Holdings Proprietary Ltd., Aracari Travel, Beyonder Experiences LLP, BOUTECO Ltd., Earth Changers, G Adventures, Global Himalayan Expedition, Intrepid Group, Kind Traveler PBC, Kynder, Mojosurf, NATIVE TOURS INC., Responsible Travel, Rickshaw Travel Ltd., Steppes Travel Ltd., The Blue Yonder, Undiscovered, Mountains Ltd., Wild Frontiers Adventure Travel Ltd., and Wilderness Safaris.

Market Highlights

The global green sustainable tourism market is accounted to register a CAGR of 23.60% during the forecast period and is estimated to reach USD 7.4 Billion by 2032.

The green sustainable tourism market is flourishing as travelers prioritize eco-conscious and responsible travel options. With a rising awareness of environmental impacts, the industry is witnessing a surge in eco-friendly accommodations, carbon offset programs, and nature-based experiences.

Segment Analysis

The global green sustainable tourism market has been segmented into type and booking channel.

On the basis of type, the market is segmented into domestic and international. Domestic segment accounted for the largest revenue share in 2022. The majority of tourists' desire for inexpensive flights and vacations is one of the main factors driving this segment's rise.

Based on booking channel, the global green sustainable tourism market has been segmented into phone booking, online booking, and in-person booking. The in-person booking segment dominated the global Green Sustainable Tourism market in 2022. In-person booking has grown significantly in recent years, largely due to the substantial older consumer base that still favours making travel, flight, and hotel reservations in-person.

Regional Analysis

The global green sustainable tourism market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Green Sustainable Tourism market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Green Sustainable Tourism market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Green Sustainable Tourism market comprises of Middle East, Africa, and Latin America.

The North America green sustainable tourism market dominated this market in 2022 (45.80%). The North American outbound travel market is expanding as a result of improved air connectivity, increased disposable income, and consumers' swift embrace of digital technology, which enables them to find new holiday spots.

Moreover, in 2022, the Europe green sustainable tourism market held a sizable market share. The market for eco-friendly, sustainable travel in Europe has accelerated thanks to improvements in logistics and infrastructure as well as government assistance and promotion. In comparison to Italy and France, Germany and the UK have higher market revenue.

Additionally, from 2023 to 2032, the Asia Pacific green sustainable tourism market is anticipated to rise significantly. A substantial market share of outbound passengers from the Asia-Pacific region has been reached as a result of the presence of many millennials, who are helped by an increase in disposable income and who are supplemented by improving infrastructure.

Furthermore, the rest of the world's green sustainable tourism market is divided into the Middle East, Africa, and Latin America. Latin America's green sustainable tourism market is experiencing a surge in popularity as travelers seek eco-friendly and culturally immersive experiences. The region's diverse landscapes, rich biodiversity, and growing eco-consciousness are attracting tourists to explore sustainable accommodations, nature-based activities, and community-driven initiatives.

Key Findings of the Study

• The global green sustainable tourism market is expected to reach USD 7.4 Billion by 2032, at a CAGR of 23.60% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to the presence of many millennials, who are aided by an increase in disposable income and who are supplemented by improving infrastructure.


• Based on booking channel, the in-person booking segment was attributed to holding the largest market in 2022.


• And Beyond Holdings Proprietary Ltd., Aracari Travel, Beyonder Experiences LLP, BOUTECO Ltd., Earth Changers, G Adventures, Global Himalayan Expedition, Intrepid Group, Kind Traveler PBC, Kynder, Mojosurf, NATIVE TOURS INC., Responsible Travel, Rickshaw Travel Ltd., Steppes Travel Ltd., The Blue Yonder, Undiscovered, Mountains Ltd., Wild Frontiers Adventure Travel Ltd., and Wilderness Safaris.