Pune, India, September 2019, MRFR Press Release/- Market Research Future has Published a Half-Cooked Research Report on the Global Oat-Based Cereals Market.
The Global Oat-Based Cereals Market is predicted to grow at a favorable CAGR over the forecast period (2018-2023), states the new Market Research Future (MRFR) report. Oats is an immensely popular breakfast choice. It is a species of cereal grain that is popular for its seeds. Oatmeal is prepared from oats which have been ground, milled, steel-cut, or rolled. A bowl of oatmeal is as delicious as it is nutritious as it is packed with nutrients.
This is a whole grain that is gluten-free and a rich source of antioxidants, fibers, minerals, and essential vitamins. The minerals and dietary fiber present in oats help prevent various dangerous conditions such as cancer, obesity, diabetes, and heart disease. Moreover, it also helps to improve skin and hair health. Oat-based cereals are in great demand as it has various micronutrients such as zinc, magnesium, vitamin B, and E.
Various factors are propelling the oat-based cereals market growth. Some of these factors, according to the Market Research Future (MRFR) report, include consumers changing lifestyle patterns, increasing per capita disposable income, advancements in food technology, and fast-paced lifestyle. Additional factors pushing market growth include growing significance for nutritive meal substitutes, an increasing number of health-conscious consumers, and the different health benefits of consuming oats as it is a rich source of fibers, protein, carbohydrate, and energy.
The MRFR report provides a complete segmental analysis of the oat-based cereals market on the basis of distribution channel, packaging type, category, and type.
Based on type, the oat-based cereals market is segmented into instant oats, flakes/bran, muesli/granola, and others. Of these, the flakes/bran segment will have the largest share in the market over the forecast period.
Based on category, the oat-based cereals market is segmented into conventional and organic. Of these, the conventional segment will dominate the market over the forecast period.
Based on packaging type, the oat-based cereals market is segmented into pouches, cartons, and others. Of these, the cartons segment will lead the market over the forecast period. This is owing to the fact that cartons offer easy transportation as well as storage.
Based on distribution channel, the oat-based cereals market is segmented into non-store based and store-based. The store-based segment is again segmented into supermarkets and hypermarkets, convenience stores, and others. Of these, the store-based segment will have the maximum share in the market over the forecast period. This is owing to easy availability, high product appeal on account of lucrative packaging, and strong vendor networks.
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By region, the oat-based cereals market report covers the latest trends and growth opportunities across the Asia Pacific, North America, Europe, and the Rest of the World. Of these, North America will dominate the market over the forecast period. This is owing to a large number of working and young population inclining towards convenience foods for nutrition, rising health concerns owing to unhealthy snacking, change in consumer preference towards healthy food, and preference for flavored and tasty food.
The oat-based cereals market in the APAC region is predicted to grow at the fastest pace over the forecast period. This is owing to the growing taste of consumers towards nutritional food and change in breakfast consumption patterns.
Leading players profiled in the oat-based cereals market report include Topco Associates LLC (US), Weetabix Ltd (UK), Back to Nature Foods Company, LLC (US), The Hain Celestial Group, Inc. (US), Hodgson Mill, Inc. (US), General Mills, Inc. (US), Nestlé S.A. (Switzerland), Kellogg Company (US), Post Consumer Brands, LLC (US), and PepsiCo, Inc. (US), among others. Key players are already adopting numerous strategies such as collaborations, partnerships, acquisitions and mergers, product launches and innovations, expansions, research and development, and more to strengthen their position in the market.