Market Research Future has published a cooked research report on the Global Frozen pizza Market, 2019–2028.
The global frozen pizza market is projected to exhibit a CAGR of 5.62% during the forecast period of 2021 to 2028.
Market Research Future has recognized the following companies as the key players in the global frozen pizza market: Nestlé S.A. (Switzerland), McCain Foods Limited (Canada), Dr. Oetker GmbH (Germany), Daiya Foods Inc. (Canada), Palermo Villa, Inc. (US), The Simply Good Foods Company (US), California Pizza Kitchen, Inc. (US), General Mills Inc.(US), Hansen Foods LLC(US), and Conagra Brands, Inc.(US).
The global frozen pizza market is projected to be valued at USD 18,424.4 million by 2028, recording a CAGR of 5.62% during the forecast period. Increasing consumer preference towards convenience foods is anticipated to act as a major driver in the growth of the global frozen pizza market during the forecast period. Additionally, the growth of the organized retail sector is expected to positively influence the sales of frozen pizza at the global level. However, frozen pizza is not cost-efficient for the consumers, which is anticipated to restrict the growth of the market. The development of the cold chain industry in the emerging economies is expected to create a lucrative opportunity for the manufacturers of frozen pizza.
The global frozen pizza market has been segmented based on crust type, category, size, distribution channel, and region.
Based on crust type, the global frozen pizza market has been segmented into thin crust, pan, stuffed crust, and others. The thin segment accounted for the largest market share in 2020. A thin crust is a type of frozen pizza that has thin or flat dough. The pizzas with thin crust have less salt, less sodium, less fat, and fewer calories. Companies offering thin-crust type pizzas include Devour, Gigiorno, Newman’s own, Totino’s, Mc Cain, and Bon Appetit among others. The thin crust segment accounted for a market share of 48.55% of the global frozen pizza market in 2020.
Based on the category, the global frozen pizza market has been segmented into gluten-free and conventional. The conventional segment accounted for a largest market share in 2020. Conventional pizzas are made from ingredients containing gluten such as wheat, barley, triticale, and rye. The dominance of the conventional segment can be attributed to the high consumption of wheat flour in the preparation of a variety of frozen pizzas. Wheat is a common source of gluten and is consumed widely due to its nutritious properties.
Based on the size, the global frozen pizza market has been segmented into regular, medium, and large. The regular segment accounted for the largest market share in 2020. The regular frozen pizza size varies in diameter and dimension. It is available in elongated shapes as well as spherical sizes with varied thicknesses. A single box of regular frozen pizza can be served to between 2-3 people. Moreover, the regular-size frozen pizza is popular among college-going apprentices and employees. Additionally, the affordable prices and increasing number of college-goers are unraveling the demand for regular-size frozen pizzas.
Based on the distribution channel, the global frozen pizza market has been segmented into store-based and non-store-based. The Store-based channel is further segmented into supermarkets & hypermarkets, convenience stores, and others. The store-based segment accounted for a largest market share in 2020. The store-based segment has been divided into supermarkets & hypermarkets, convenience stores, and others. The supermarkets & hypermarkets sub-segment is expected to be the largest, as these channels account for the maximum sale of frozen pizzas. Convenience stores also play a significant role in the distribution of different types of frozen pizzas. It is projected to be the second-fastest-growing sub-segment during the assessed period.
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On the basis of region, the global frozen pizza market has been categorized as North America, Europe, Asia-Pacific, and the Rest of the World. As per MRFR analysis, Europe constituted a dominant share of the frozen pizza market in 2020. The growth of the frozen pizza market in the European region is attributed to several factors. Premiumization is one of the major trends gaining traction in European countries. The consumers are opting for healthy pizza that contain whole grain, have high fiber content and are gluten-free. Also, the increasing consumer inclination towards convenience foods due to busy lifestyles is anticipated to act as a major driver in the growth of the European frozen pizza market. In addition, the growth of the frozen pizza market in Asia-Pacific can be attributed to the increasing population in emerging economies of Asia-Pacific. Rapid urbanization in the emerging economies in Asia-Pacific and the rising per capita disposable incomes act as a significant factor for the growth of the frozen pizza market.
Key Findings of the Study: