Increasing Health Consciousness Can Set Fortified Beverages Market on an Upscale Graph :

Pune, India, September, 2018 /press release/- Market Research Future Published a Half-Cooked Research Report on Fortified Beverages Market Research Report.


Transforming urbanscape and financial scenario have significantly impacted individual lifestyle and are leading them ahead at a breakneck speed. The food habit has taken a toll owing to this resulting in the rise of fortified beverages market. Many prefer these beverages as an alternative to the traditional cooked foods which consume time in making. Fortified beverages ensure nutrition which otherwise, most are missing while opting for ready-to-cook foods. People have become conscious of their intakes, and they are always looking for sufficient food value that can assist them in leading a healthy life. Emerging countries are experiencing this influx of the fortified beverages in the market the most. Increasing disposable income further ensures the future of this market. In addition, the market is getting rightly backed by the World Health Organization (WHO). Their concern regarding malnutrition in the urban region has prompted them to address this issue. Market Research Future (MRFR), in an all-inclusive study, reveals that the fortified beverages market is to anticipate an extraordinary growth during the forecast period (2017-2023). The report comprises minute details of the present market scenario to add an extra edge to the assessment that could lead to a much precise prediction of the forthcoming years.

However, the stringent imposition of various laws by the regulatory boards often act like a hindrance and curb the growth rate of the fortified beverages market. But on the flip side, this gives market influencers enough opportunity to experiment with their product and come up with new ones.

Industry Trend:

South Korean company Seoul’s Dairy Cooperative (SDC) has recently introduced Achimae Soymilk which is nutritionally rich fortified with chickpea protein and comes in a microwaveable aseptic carton. The packaging innovation has made it the first of its kind beverage that employs Heat & Go technology.

Mama Beer is a beverage that is fortified with potassium and vitamin B and is non-alcoholic. The beer targets to reduce the side-effects of chemotherapy considerably to support patients in their recovery.

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The fortified beverages market can be segmented by nutrients, product type, and distribution channel.

By nutrients, the market can be segmented into mineral and vitamin. Mineral segment can be further segmented into zinc, folic acid, copper, iron, docosahexaenoic acid (DHA), and others. The vitamin segment can be sub-segmented into Vitamin A, Vitamin C, Vitamin D, and others.

Based on product type, the market includes non-alcoholic beverages, alcoholic beverages. Non-alcoholic beverages can be sub-segmented into fruit juices, sports drinks, energy drinks, flavored milk products, bottled water, flavored powder drinks, soft drinks, and others. 

On the basis of distribution channel, the market consists supermarkets & hypermarkets, specialist retailers, convenience stores and others.

Regional Analysis:

The region-specific analysis covers North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW). 

High per capita income in the region would let North America its dominant position throughout the forecast period. The market is also getting enough boost from the changing lifestyles of the consumers who are banking heavily on such beverages. Europe, for similar reasons, is going to project itself as a significant market contributor. However, the APAC is expected to project the fastest CAGR during the forecast period. China and India, as the two major emerging economies of the region, are showing strong prospect. Latin America is also expecting a significant market expansion.

Market Dashboard:

The intense market is getting driven by mainly collaborations, mergers and acquisitions. For instance, Coca Cola has recently acquired Fuze Beverage, which has gained popularity by selling ready-to-drink juices and teas in attractive bottles. Saudi Arabian Nadec plans on buying Danon SA’s unit in the region to establish itself in the region.

The key players profiled in the fortified beverages market are Nestle SA (Switzerland), Danone SA (France), The Boots Company PLC (U.K.), The Coco Cola Company (U.S.), General Mills, Inc. (U.S.), Abbott Laboratories (U.S.), Tropicana Products Inc. (U.S.), and others.