Increasing Prevalence Of Alcohol Socialization Among Consumers To Aid Market Growth is driving the Global Beer Market, are expected to drive market expansion in the near future at a CAGR of 6.10% during the forecast period 2025 to 2035

Market Research Future (MRFR) has published a cooked research report on the “Global Beer Market” that contains information from 2019 to 2035.

The Global Beer Market is estimated to register a CAGR of 6.10% during the forecast period of 2024 to 2035.

MRFR recognizes the following companies as the key players in the Global Beer Market— ANHEUSER-BUSCH INBEV, HEINEKEN N.V, ASAHI GROUP HOLDINGS, LTD, KIRIN HOLDINGS COMPANY, LIMITED, DIAGEO PLC, THE BOSTON BEER COMPANY, MOLSON COORS BEVERAGE COMPANY, CARLSBERG BREWERIES A/S, CHINA RESOURCES BEER (HOLDINGS) COMPANY LIMITED, TSINGTAO BREWERY CO. LTD, among others.

Market Highlights

The Global Beer Market is estimated to register a CAGR of 6.10% during the forecast period and is estimated to reach USD 1,295.56 Billion by 2035.

In recent years, there has been a growing demand for low-alcohol and non-alcoholic beer in the global beer market. This trend is being driven by a variety of factors, including changing consumer preferences, health concerns, and regulatory changes.

One of the key drivers of the growing demand for low-alcohol and non-alcoholic beer is changing consumer preferences. Many consumers are becoming more health-conscious and are looking for ways to reduce their alcohol intake without sacrificing taste and enjoyment. As a result, they are turning to low-alcohol and non-alcoholic beer as a healthier alternative to traditional beer. For instance, Fever-Tree introduced Fever-Tree Blood Orange Ginger Beer in October 2022 as a new offering under the Fever-Tree brand. Fever-Tree's Blood Orange Ginger Beer is made with carefully chosen natural ingredients. It includes a special mixture of three different gingers coupled with the spicy, full-bodied flavor of its distinctive ginger beer and the sweetness of Italian blood oranges.

Another factor contributing to the growth of this market is the increasing number of health-conscious individuals. According to a survey conducted by MRFR Analysis 2021, nearly 21.5% of global consumers say they are actively trying to reduce their alcohol consumption. This trend is particularly pronounced among younger consumers, who are more likely to seek out low-alcohol and non-alcoholic options.

Access full report @ https://www.marketresearchfuture.com/reports/beer-market-1647

Segment Analysis

The Global Beer Market has been segmented based on By  Packaging Type, By Category, By Production, By Price , By Consumer Group ,By Distribution Channel.

Based on the packaging type, the global Beer market has been bifurcated into cans & bottles. The cans segment accounted for the largest market share of 53.92 % in 2022 and is likely to register a CAGR of 5.41% during the projected period. However, the bottles segment will likely register a CAGR of 6.72% during the projected period. Presently cans are used widely for the use of beer packaging owing to the low cost involved in procuring and producing them and first came into practice in the early 1900s. The packaging of beer in cans provides a myriad of benefits and one such advantage is sustainability as the cans are made mostly with aluminum and metal that can be recycled easily compared to glass bottles. The recycling of cans results in saving around 95% of energy and thus has a positive impact on the environment. In addition, the convenience of use while storing and handling it during transport and logistics makes it a better choice when choosing a beer product. The quality of beer stored in cans tends to be better and slightly above the bottles as it restricts the exposure to UV lights completely.

Based on the category, the global Beer market has been bifurcated into alcoholic and non-alcoholic. The alcoholic segment accounted for the largest market share of 87.51% in 2022 and is likely to register a CAGR of 6.23% during the projected period. Whereas the non-alcoholic segment will likely register a CAGR of 5.17% during the projected period. Alcoholic beer is a beer that has an ABV in the range of 1.15% to 15% and on average contains seven calories per gram owing to the number of unfermented carbohydrates, sugar, and alcohol content in it. Generally, alcoholic beverages use top-fermenting yeast strains for brewing. Alcoholic beer comprises ale, lager, stout, ale, and every other beer that is produced using malt fermentation.

Based on the consumer group, the global Beer market has been bifurcated into Gen Z, Millennials, Gen X, and Boomers. The millennials segment accounted for the largest market share of 35.99% in 2022 and is likely to register a CAGR of 6.24% during the projected period. Whereas the gen x segment will likely register a CAGR of 6.03% during the projected period. Millennials are those population that were born between 1981 and 1996, one of the largest consumer groups that are engaged in the workforce compared to other groups. The consumer group presently in their early 40s and 30s is becoming more health and label conscious, this has led to product innovation by various players in the global beer market to launch products that are low-calorie alcohol, natural, and low-sugar alcohol.

Based on the price, the global Beer market has been bifurcated into popular-priceD and premium. The popular priced segment accounted for the largest market share of 88.93% in 2022 and is likely to register a CAGR of 6.23% during the projected period. Whereas the premium segment will likely register a CAGR of 5.01% during the projected period. Popular-priced are defined as the price point that people are willing to pay and are generally priced at the lower range. It includes an average Price of USD 0.7 to USD 11.60 per pint. Most first-time individuals trying an alcoholic beverage or a beer would start with any of the popular-priced brands. The majority of canned beers fall under the popular-priced category compared to bottle-packaged beers.

Based on the production, the global Beer market has been bifurcated into macrobrewery, microbrewery, craft brewery, and others. The macrobrewery segment accounted for the largest market share of 56.94% in 2022 and is likely to register a CAGR of 6.46% during the projected period. Whereas the craft brewery segment will likely register a CAGR of 5.82% during the projected period. Macrobrewery also known as the traditional brewery is a large type of brewery that is involved in the mass production of beer and generally helps in reducing production costs through economies of scale, as a result, these breweries are priced at a lower cost compared to craft beer.

Based on the distribution channel, the global Beer market has been bifurcated into on-premises, supermarkets & hypermarkets, specialty stores, online, and others. The specialty stores segment accounted for the largest market share of 33.50% in 2022 and is likely to register a CAGR of 6.02% during the projected period. Whereas the online segment will likely register a CAGR of 6.29% during the projected period. Specialty Stores include liquor shops, pubs, restaurants, and bars. These stores offer niche and a wide range of unique beer products which serves as a unique proposition for its sales. Not only the product, but the enriching experience provided by the specialized stores also plays a vital role in the function of specialty stores. Also, these shops have trained professionals who aid in providing product information to the consumers and also help them in navigating through the wide range of beer offerings.            

Regional Analysis

Based on the region, the Global Beer Market has been segmented into North America, Europe, Asia-Pacific, South America, Middle East & Africa. Asia-Pacific accounted for the largest market share in 2024 and is anticipated to reach USD 1.23 billion by 2035. The market size in Asia Pacific was valued at USD  493.23 billion in 2035. The Asia Pacific beer market, which is well-known for its quick expansion and diverse consumer preferences, is currently undergoing a substantial shift. The Asia-Pacific region which is comprised of countries like China, India, and Japan is considerable, one of the fastest-growing regions in the world. The region has massive potential for beer manufacturers and their products across the world. The regional market is led by countries such as India, Australia, and China where consumers are increasingly seeking to drink beer. Adding to this, there are key producers in the region who uphold the strategies to increase the overall sales of beer consumption through their extensive product portfolios. For instance, according to the Anheuser-Busch InBev company, the Asia Pacific region is the largest growing region in this industry and will account for 53% of the growth between 2014 and 2025.

The presence of the largely populated countries in the region makes it an important factor in the growth of the said product. The countries such as China and India have a growing middle-class population and changing consumer preferences of consumers have led to an increase in demand for premium beer and imported beer in recent years. Additionally, Japan is a mature market in the region, with a high per capita consumption of beer. However, the country's beer market has been declining in recent years due to a shrinking population and changing consumer preferences toward other alcoholic beverages. Along with it, India is another important manufacturer and seller of beer in the region, with a growing young population and increasing disposable income driving demand for beer. The large presence of key manufacturing players such as Carlsberg, Breweries A/S, and Heineken N.V. is playing a crucial role in providing the finest beer in the Idia and China markets. Additionally, South Korea is a growing beer market in the region, driven by an increase in the number of microbreweries and changing consumer preferences toward premium and craft beer.

The beer market in South America has experienced significant growth and transformation in recent years, driven by both demand and supply-side factors. The market is anticipated to grow at a compound annual growth rate (CAGR) of 6.61% until the year 2032, ultimately reaching a value of USD 124.11 billion by the year 2032. This region, known for its vibrant cultures and social gatherings, has seen a surge in demand for beer, fueled by various socioeconomic and cultural factors. One of the primary drivers of the increasing demand for beer in South America is the region's growing population and rising income levels. As disposable incomes have increased across many South American countries, consumers have more purchasing power to spend on discretionary items such as alcoholic beverages. This trend has led to a larger consumer base with a greater capacity to afford beer, contributing to higher demand levels. Furthermore, the cultural significance of beer in South America cannot be overstated. Beer plays a central role in social gatherings, celebrations, and everyday life across the continent. From Argentina's lively parrillas to Brazil's beachside botecos, beer is a ubiquitous presence, symbolizing conviviality and camaraderie. This cultural attachment to beer drives demand as it remains a staple beverage for socializing and leisure activities. The tourism industry also plays a significant role in boosting the demand for beer in South America. Countries like Brazil, Argentina, and Colombia attract Billions of international tourists each year, many of whom seek to immerse themselves in the local culture, including its culinary and beverage traditions. This influx of tourists further stimulates demand for beer as they explore local breweries, bars, and restaurants, thereby contributing to the growth of the market. On the supply side, breweries in South America have been responding to this increasing demand by expanding their production capacities and diversifying their product offerings. Domestic breweries are not only catering to local tastes but also experimenting with new flavors and styles to appeal to a broader consumer base.

Key Findings of the Study

• The Global Beer Market is expected to reach USD 1,295.56 Billion by 2035, at a CAGR of 6.10% during the forecast period.


• The South America region accounted for the fastest growing in the global market.


• Based on Packaging Type had, the Bottles segment was attributed to holding the largest market in 2024.

ANHEUSER-BUSCH INBEV, HEINEKEN N.V, ASAHI GROUP HOLDINGS, LTD, KIRIN HOLDINGS COMPANY, LIMITED, DIAGEO PLC, THE BOSTON BEER COMPANY, MOLSON COORS BEVERAGE COMPANY, CARLSBERG BREWERIES A/S, CHINA RESOURCES BEER (HOLDINGS) COMPANY LIMITED, TSINGTAO BREWERY CO. LTD, among others are the key mar