Increasing demand from content creators and Growing animation industry the growth of the global Generative AI in Media and Entertainment market at a CAGR of 43.2% during the forecast period 2023 to 2032

Market Research Future (MRFR) has published on the “Global Generative AI in Media and Entertainment Market”.

The Generative AI in Media and Entertainment market is estimated to register a CAGR of 43.2% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Generative AI in Media and Entertainment market Alphabet, Microsoft. Meta Platforms, Inc, IBM Corporation, Nvidia Corporation, Open AI, Inc, Epic Games, Inc., Amazon, Apple Inc., Adobe Inc, Unity Technologies, Cohere, and Anthropic.

Market Highlights

The global Generative AI in Media and Entertainment market is accounted for to register a CAGR of 43.2% during the forecast period and is estimated to reach USD   4,939,219.4 million by 2032.

The media and entertainment industry's growing need for content producers is fueling the rise of generative AI. Both the creation of material and how viewers interact with it are being influenced by this trend. More individuals are utilizing their phones to access media content while they are on the go, with 5.25 billion smartphones in use worldwide by 2023. This shift to digital content is causing a big change in where companies spend their advertising money. In 2022, companies worldwide spent about $567.49 billion on digital ads, which was an 8.6% increase from the year before. By 2023, this spending reached around $627 billion.

This indicates that businesses are shifting a large portion of their advertising budget from print to digital media. The ability of the internet to transform lives has resulted in a massive rise in the volume of data used globally. The main forces behind this are music and video material, particularly from streaming services like Netflix and Spotify. Video content is predicted to account for 80% of mobile data usage by the end of 2023. Videos will account for 65% of all internet traffic overall. The market for generative AI is expanding due to the increasing demand for a wide variety of easily accessible internet content.

The global need for compelling material, which can be found on streaming platforms like Netflix, Disney+, and Amazon Prime Video, is driving the animation industry's rapid growth. The market for excellent animated films and television series has been booming. To keep up with this surge, animation production has started using generative AI technology. This AI is great at improving animation workflows by taking care of repetitive tasks like in-betweening, background creation, and character design. This change has cut down how long it takes to make animations and how much they cost, all while keeping the quality high.

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Segment Analysis

The global Generative AI in Media and Entertainment market has been segmented based on offering, technology, and application.

Based on offering, the market is segmented into Below Solution and Services. Solution segment was attributed to holding the largest market share in 2022 with a market share of ~26.0% revenue as estimated by MRFR analysts.

Based on technology, the global Generative AI in Media and Entertainment market has been segmented into Natural Language Program, Digital Twin, Natural Language Generation, Large Language Models, and Others. Natural Language Generation segment was expected to hold the largest market share in 2022.

Based on the application, the market is segmented into Gaming, Film and Television, Advertising and Marketing, Music and Sound Production, Automatic Dubbing and Subtitling, Chatbots and Virtual Assistants, and Others. The mobile-based segment is projected to have the largest market share during the forecast period.

Regional Analysis

The global Generative AI in Media and Entertainment market, based on region, has been divided into North America, Europe, Asia-Pacific, and Middle East & Africa, and South America. North America consists of US, Canada, and Mexico. The Europe Generative AI in Media and Entertainment market comprises of UK, Germany, France, Italy, Spain, Rest of Europe, and the rest of Europe. The Generative AI in Media and Entertainment market in Asia-Pacific has been segmented into China, India, Japan, south Korea, and the rest of Asia-Pacific. The Middle East & Africa Generative AI in Media and Entertainment market comprises of Saudi Arabia, UAE, South Africa, and Rest of MEA.  The South America Generative AI in Media and Entertainment market comprises of Brazil, Argentina, and Rest of South America.

The primary reason for the animation industry's explosive growth is the global need for interesting material, which can be found on streaming platforms like Netflix, Disney+, and Amazon Prime Video. The market for excellent animated television series and films has been exploding.

North America has been a large market for players and industries such as gambling and betting to place bets and enjoy. North America's media and entertainment industry is expanding rapidly thanks to a number of causes, including the growing need for immersive experiences, improvements in content distribution, the need to increase user engagement, and the uptake of cutting-edge technologies. There is a boom in invention and the use of generative AI technology in this emerging field.

The media and entertainment sector's extensive adoption of generative AI is the main factor propelling the market's expansion in Europe. The way this technology is being applied to music, games, film and television production, advertising, and other fields is transforming content creation in many different fields. Generative AI is essential to the creation of virtual settings and people in TV and film production, which greatly reduces production time and expense. In the same way, it fosters innovation in the music business by producing fresh sounds and styles. Real-time character and game world development in games takes the immersive experience to new levels.

The growing need for tailored content and the smooth integration of generative AI into various entertainment domains are the primary drivers of the generative AI market expansion in the Asia Pacific region. This boom is noticeable in industries including movies, video game development, music, and the development of immersive virtual reality experiences.

The Middle East and Africa region's generative AI market is expanding significantly, driven mostly by the growing need for creative content production and the incorporation of generative AI technology into various entertainment sectors. This expansion is notably prominent in sectors like film production, gaming, virtual reality, and music composition. The region's thirst for cutting-edge and culturally relevant content has spurred the adoption of Generative AI, enabling the creation of immersive and personalized experiences for audiences.

Due to two primary factors, the generative AI market in South America is expanding remarkably. First off, the need for personalized and immersive content experiences in the entertainment industries including video games, movies, music, and advertising is rising throughout the region. The incorporation of generative AI has had a profound impact on content creation, enabling tailored and captivating experiences that appeal to a wide range of viewers.

Key Findings of the Study

• The global Generative AI in Media and Entertainment market is expected to reach USD 4,939,219.4  million by 2032, at a CAGR of 43.2% during the forecast period.


• The north America region accounted for the fastest-growing global market, as it has region's large manufacturing and logistics industries.


• Based on offering, the solution segment was attributed to holding the largest market in 2022, with an approximate market share of 44.2%.


• Alphabet¸Microsoft¸Meta Platforms, Inc¸IBM CorporationNvidia Corporation¸Open AI, Inc¸Epic Games, Inc.¸Amazon, Apple Inc., Adobe Inc, Unity Technologies, Cohere, and Anthropic.