Global Fresh Herbs Market is predicted to reach USD 407.9 billion at a CAGR of 16.26% during the forecast period

Market Research Future (MRFR) has published a cooked research report on the “Global Fresh Herbs Market” that contains information from 2023 to 2032. The Global Fresh Herbs Market is estimated to register a CAGR of 16.26% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the Global Fresh Herbs Market— Spisa Group, GrowUp Farms Group, Kerry Group PLC, Pacific Botanicals, Langmead Herbs, Organic Herb Trading Company, Nomad Foods, Rocket Farms, Vitacress, Shenandoah Growers Inc.

Market Highlights

Global Fresh Herbs Market is accounted to register a CAGR of 16.26% during the forecast period and is estimated to reach USD 407.9 Billion by 2032.

Fresh herbs refer to aromatic and flavorful plants, typically leafy greens, that are cultivated and harvested for culinary purposes. These herbs, such as basil, parsley, mint, and cilantro, are prized for their vibrant colors, distinctive scents, and delicate flavors. They are commonly used to enhance the taste and visual appeal of various dishes, including soups, salads, sauces, and marinades. Fresh herbs are celebrated for their ability to add depth, complexity, and a touch of freshness to culinary creations, elevating the overall dining experience with their natural and fragrant essence.

Segment Analysis

The Global Fresh Herbs Market has been segmented based on Type, and Category.

Based on Type, the market is segmented into Basil, Chives, Coriander, Parsley, Mint, and Others. The Basil category dominates the Fresh Herbs market due to its versatility, wide range of culinary applications, and distinctive aroma and flavor.

Based on Category, the market is segmented into Conventional and Organic. The Conventional category dominates the Fresh Herbs market due to its widespread availability, affordability, and familiarity to consumers.

Regional Analysis

The Global Fresh Herbs Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Global Fresh Herbs Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Global Fresh Herbs Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World's Global Fresh Herbs Market comprises of Middle East, Africa, and Latin America.

The dominance of the North American Fresh Herbs market stems from the increasing demand for organic herbs driven by health-conscious consumers who recognize the health benefits and culinary value of these fresh herbs. Additionally, the rise in veganism has contributed to the growing consumption of herbs for vegetarian dishes.

In Europe, the Fresh Herbs market holds the second-largest market share, driven by the growing interest in healthy living, convenience, and diverse tastes. Among European countries, Germany leads with the largest market share, while the UK demonstrates rapid growth in the Fresh Herbs market.

The Asia-Pacific Fresh Herbs Market is projected to experience the fastest growth from 2023 to 2032. This growth is attributed to the rising consumer preference for organic and nutritious products, coupled with increased production of organic herbs in the region. Within the Asia-Pacific region, China dominates the Fresh Herbs market with the largest market share, while India showcases rapid growth in the market.

Key Findings of the Study

• The Global Fresh Herbs Market is expected to reach USD 407.9 Billion by 2032, at a CAGR of 16.26% during the forecast period.


• The dominance of the North American Fresh Herbs market is driven by the increasing demand from health-conscious consumers who recognize the organic fresh herbs' health benefits and appreciate their culinary and ornamental properties. Additionally, the growing popularity of veganism among consumers contributes to the heightened consumption of herbs for vegetarian dishes.


• Based on the Type, the Market has been segmented into Basil holding the largest market in 2023.


• Spisa Group, GrowUp Farms Group, Kerry Group PLC, Pacific Botanicals, Langmead Herbs, Organic Herb Trading Company, Nomad Foods, Rocket Farms, Vitacress, Shenandoah Growers Inc.