Emotion analytics market is expected to reach about USD 7.61 Billion by 2030

Emotion Analytics Market is predicted to reach USD 7.61 billion at a CAGR of 14.7% during the forecast period:

Market Research Future (MRFR) has published a cooked research report on the “Global Emotion Analytics Market” that contains information from 2022 to 2030. The Emotion Analytics Market is estimated to register a CAGR of 14.7% during the forecast period of 2023 to 2030.

MRFR recognizes the following companies as the key players in the global Emotion Analytics Market — Microsoft Corporation, International Business Machines Corporation, Apple Inc., Retinad Virtual Reality Inc., Neuromore Inc., Imotions A/S, Kairos AR Inc., Beyond Verbal, Affectiva, Eyris (EmoVu), Adoreboard, sensation.io and iMotions.

Market Highlights

The global Emotion Analytics Market is accounted to register a CAGR of 14.7% during the forecast period and is estimated to reach USD 7.61 Billion by 2030.

The Emotion Analytics Market refers to the industry involved in the analysis and measurement of human emotions using advanced technologies such as artificial intelligence (AI), machine learning (ML), and facial recognition. Emotion analytics, also known as affective computing, aims to understand and interpret human emotions, behaviors, and expressions to gain insights into consumer sentiment, customer experience, and psychological states.

The market for emotion analytics is driven by the increasing need for customer-centric strategies, rising demand for enhanced customer experiences, and the growing adoption of AI and ML technologies.

Segment Analysis

The global Emotion Analytics Market has been segmented based on technology, application and end user.

On the basis of technology, the market is segmented into biometric. This segment includes the analysis of physiological signals such as heart rate, skin conductance, and brain activity to infer emotional states.

Based on application, the market has been segmented into retail, healthcare and entertainment. Emotion analytics in retail helps analyze customer emotions and behaviors to optimize store layouts, product displays, and marketing strategies. It enables retailers to personalize customer experiences and improve customer satisfaction.

Based on end user, the market has been segmented into large enterprise and small and medium enterprise. SMEs are increasingly adopting emotion analytics to better understand their customers, optimize marketing efforts, and improve customer satisfaction.

Regional Analysis

The global Emotion Analytics Market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Emotion Analytics Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Emotion Analytics Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Emotion Analytics Market comprises of Middle East, Africa, and Latin America.

North America, particularly the United States and Canada, is a significant region in the Emotion Analytics Market. The growing focus on customer experience management, market research, and advertising is driving the demand for emotion analytics solutions in this region.

Europe is another prominent region in the Emotion Analytics Market. The retail, healthcare, and entertainment sectors in Europe are actively adopting emotion analytics to understand consumer behavior, improve customer engagement, and personalize experiences.

The Asia Pacific region is witnessing rapid growth in the Emotion Analytics Market. The region has a large consumer base and a growing e-commerce market, which is driving the demand for emotion analytics solutions to enhance customer experiences.

Furthermore, the rest of the world's Emotion Analytics Market is divided into the Middle East, Africa, and Latin America. Latin America is an emerging market for emotion analytics. The growing focus on customer-centric strategies, digital transformation, and improving customer satisfaction is creating opportunities for emotion analytics providers in the region.

Key Findings of the Study

• The global Emotion Analytics Market is expected to reach USD 7.61 Billion by 2032, at a CAGR of 14.7% during the forecast period.


• North America, particularly the United States and Canada, is a significant region in the Emotion Analytics Market. The growing focus on customer experience management, market research, and advertising is driving the demand for emotion analytics solutions in this region.


• Based On the technology, the market is segmented into biometric holding the largest market in 2022.


• Microsoft Corporation, International Business Machines Corporation, Apple Inc., Retinad Virtual Reality Inc., Neuromore Inc., Imotions A/S, Kairos AR Inc., Beyond Verbal, Affectiva, Eyris (EmoVu), Adoreboard, sensation.io and iMotions.