Boom in Tourism Industry to Positively Influence Electric Car Rental Market

Rising Sustainability and Technological Advancements will Positively Impact the Global Electric Car Rental Market at a CAGR of 13.0% during the Forecast Period 2025 to 2035

Market Research Future (MRFR) has published a cooked research report on the “Global Electric Car Rental Market” that contains information from 2019 to 2035. The Electric Car Rental Market is estimated to register a CAGR of 13.0% during the forecast period of 2025 to 2035.

MRFR recognizes the following companies as the key players in the Global Electric Car Rental Market: Enterprise Holdings (US), Hertz Global Holdings (US), Sixt SE (DE), Avis Budget Group (US), Green Motion (GB), Trafi (LT), Zipcar (US), and Getaround (US).

Market Highlights

The Global Electric Car Rental Market is expected to register a CAGR of 13.0% during the forecast period and is estimated to reach USD 50.22 billion by 2035. The market size was valued at USD 13.09 billion in 2024 and is projected to grow from USD 14.79 billion in 2025 to USD 50.22 billion by 2035.

This growth trajectory is driven by sustainability initiatives, technological innovations, and increasing consumer preference for environmentally friendly mobility options. The North American market remains the largest for electric car rentals, while Asia-Pacific is the fastest-growing region due to rapid urbanization and shifting mobility trends.

Battery cars dominate the market, supported by advancements in battery technology and increasing vehicle range. Plug-in electric cars are emerging as the fastest-growing segment. Rising environmental awareness, coupled with strong regulatory support and the cost competitiveness of electric vehicles, is further accelerating market expansion.

Segment Analysis

The Global Electric Car Rental Market has been segmented based on Vehicle Type, Application, Service, and Region.

Based on Vehicle Type, the market has been segmented into Battery Cars, Hybrid Cars, and Plug-in Electric Cars. Among these, Battery Cars held the largest share of the market in 2024 due to their zero-emission profile, long range, and improved charging capabilities. Plug-in Electric Cars are projected to be the fastest-growing segment, driven by consumer demand for flexibility and the dual-power advantage.

Based on the Application, the market has been segmented into Economic Cars, Exclusive Cars, and Others. The Economic Cars segment currently holds the largest share, catering to budget-conscious consumers seeking affordable and sustainable transportation. Meanwhile, Exclusive Cars represent the fastest-growing segment, appealing to premium customers and high-net-worth individuals seeking luxury and eco-conscious mobility solutions.

Based on Service, the market has been segmented into Online and Offline. The Online segment dominates the market due to the growing preference for digital convenience and mobile booking platforms. In contrast, the Offline segment is emerging steadily, supported by customers seeking personalized in-person service experiences.

Region Analysis

By Region, the Electric Car Rental Market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.

North America held approximately 45% of the global market share in 2024, making it the largest regional market. The United States leads the region, supported by strong consumer adoption of electric vehicles and favorable government policies such as tax credits and rebates. Key players such as Enterprise Holdings, Hertz Global Holdings, and Avis Budget Group continue to expand their EV fleets and invest in supporting infrastructure. Canada is also emerging as a significant contributor, emphasizing electric vehicle infrastructure expansion.

Europe accounted for around 35% of the global market share, making it the second-largest region. Sustainable mobility initiatives and stringent environmental regulations under the European Green Deal drive the region’s growth. Leading countries such as Germany, France, and the Netherlands are seeing rapid expansion in electric fleets by major players, including Sixt SE and Green Motion. Enhanced charging infrastructure and government incentives are further facilitating market growth.

Asia-Pacific held about 15% of the global market share in 2024 and is the fastest-growing region. China and Japan are leading this growth, supported by government subsidies, infrastructure development, and rising environmental awareness. Companies like Trafi and Green Motion are actively expanding their operations to meet the increasing demand for electric rentals in the region.

The Middle East & Africa accounted for approximately 5% of the global market share in 2024. Although currently at an early stage, this region presents significant growth opportunities as countries such as South Africa and the UAE begin implementing electric mobility policies and investing in charging infrastructure.

Key Findings of the Study

• The Global Electric Car Rental Market is expected to reach USD 50.22 billion by 2035, at a CAGR of 13.0% during the forecast period.


• The market size was valued at USD 13.09 billion in 2024 and is projected to grow from USD 14.79 billion in 2025 to USD 50.22 billion by 2035.


• North America accounted for approximately 45% of the global market share, while the Asia-Pacific is the fastest-growing region.


• Battery Cars held the largest share by Vehicle Type, whereas Plug-in Electric Cars are the fastest-growing.


• Economic Cars are dominated by Application, and Exclusive Cars are emerging as the fastest-growing segment.


• Online services held the largest market share in 2024.


• Key players include Enterprise Holdings (US), Hertz Global Holdings (US), Sixt SE (DE), Avis Budget Group (US), Green Motion (GB), Trafi (LT), Zipcar (US), and Getaround (US).

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