Educational Toys Market is predicted to reach USD 160.4 billion at a CAGR of 5.86% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Educational Toys Market”.

The Educational toys Market is estimated to register a CAGR of 10.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Educational toys Market— Mattel (California, U.S.), LEGO System A/S (Billund, Denmark), Melissa & Doug (Connecticut, U.S.), Ravensburger (Ravensburg, Germany), The Simba Dickie Group (Fürth, Germany),TOMY(Tokyo,Japan),JAKKS Pacific Inc. (California, U.S.), GoldLok Toys (Guangdong, China), WowWee Group Limited (Quebec, Canada), CocoMoco Kids (New Delhi, India).

Market Highlights

The global educational toys market is accounted to register a CAGR of 10.50% during the forecast period and is estimated to reach USD 160.4 Billion by 2032.

The manufacturing and marketing of toys intended to support children's learning and skill development fall under the purview of the educational toys market. A broad variety of interactive and educational toys are available on the global market, supporting early childhood education and promoting the cognitive, social, and physical development of young learners.

Segment Analysis

The global educational toys market has been segmented based type, age group and distribution channel.

On the basis of type, the market is segmented into arts & crafts, role play, games & puzzles, motor skills, musical toys, stem toys, and other toys. Motor skills segment dominated the global market in 2022. Due to their many advantages—including the improvement of hand-eye coordination, the identification of shapes and colours, the improvement of problem-solving abilities, the development of gross and fine motor skills, and cause-and-effect knowledge—motor skills toys are quite popular.

Based on age group, the global educational toys market has been segmented into 0-4 years, 4-8 years, and above 8 years. The 0-4 years segment dominated the global Educational Toys market in 2022. The demand for educational toys in the 0–4 years sector is rising due to the growing desire to boost children's intelligence quotients (IQ) from a young age.

Based on distribution channel, the global educational toys market has been segmented into supermarkets & hypermarkets, specialty stores, e-commerce, and others. Supermarkets & hypermarkets segment dominated the global market in 2022. The most popular distribution channels for learning toys are supermarkets and hypermarkets.

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Regional Analysis

The global educational toys Market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Educational toys Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Educational toys Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Educational toys Market comprises of Middle East, Africa, and Latin America.

The North America educational toys market is expected to register significant growth from 2023 to 2032. The growing demand for 'Made in USA' learning and education items from consumers/shoppers and retailers alike is the main factor driving the North American market.

Moreover the market share for educational toys in Europe was sizable in 2022. Due to the rising popularity of eco-friendly products, the market for educational toys is developing throughout Europe. Teachers and parents in the region, led by countries like the U.K. and Germany, are anticipated to help to the adoption of greener products due to the health risks/problems associated with synthetic materials.

Additionally, in 2022, the Asia Pacific educational toys market held a commanding 45.80% of the market. The regional market is driven by a huge customer base. Over the years, the toy industry in the Asia Pacific region has undergone major changes. The Government of India (Gol) announced its intention to turn India become a major hub for toys in August 2020. Such initiatives will motivate other nations to develop their domestic production of learning and education toys.

Furthermore, the industry that provides and distributes educational toys tailored to the Latin American region is included in the Latin America Educational Toys Market. The demand for interactive and educational toys is met by this sector, promoting early childhood development and offering educational possibilities for kids in Latin American nations.

Key Findings of the Study

• The global educational toys market is expected to reach USD 160.38 Billion by 2032, at a CAGR of 10.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to a sizable client base.


• Based on distribution channel, the supermarkets & hypermarkets segment was attributed to holding the largest market in 2022.


• Mattel (California, U.S.), LEGO System A/S (Billund, Denmark), Melissa & Doug (Connecticut, U.S.), Ravensburger (Ravensburg, Germany), The Simba Dickie Group (Fürth, Germany),TOMY(Tokyo,Japan),JAKKS Pacific Inc. (California, U.S.), GoldLok Toys (Guangdong, China), WowWee Group Limited (Quebec, Canada), CocoMoco Kids (New Delhi, India).