E-Cigarettes & Vaporizer Market is predicted to reach USD 182.85 Billion at a CAGR of 29.50% during the forecast period:

Market Research Future (MRFR) has published a cooked research report on the “E-Cigarettes & Vaporizer Market” that contains information from 2018 to 2030. The E-Cigarettes & Vaporizer Market is estimated to register a CAGR of 29.50% during the forecast period of 2023 to 2030.

MRFR recognizes the following companies as the key players in the global E-Cigarettes & Vaporizer Market — British American Tobacco, Altria Group, Inc., International Vapor Group, Japan Tobacco Inc., Imperial Brands, JUUL Labs, Inc., NicQuid, R.J. Reynolds Vapor Company, and Philip Morris International Inc.

Market Highlights

The global E-Cigarettes & Vaporizer Market is accounted to register a CAGR of 29.50% during the forecast period and is estimated to reach USD 182.85 Billion by 2030.

The e-cigarettes and vaporizer market had been growing rapidly over the past decade. E-cigarettes, also known as electronic cigarettes or vapes, are electronic devices that vaporize a liquid solution (e-liquid) containing nicotine, flavorings, and other chemicals. Vaporizers, on the other hand, can refer to a broader range of devices that vaporize substances, including nicotine or cannabis.

Segment Analysis

The global E-Cigarettes & Vaporizer Market has been segmented based on Product, and Distribution Channel.

Based on Product, the market is segmented into Disposable, Rechargeable, and Modular Devices. In 2022, the rechargeable product group had the biggest share—more than 43.35%. Due to their affordability and capacity to do away with the need for continuing supply purchases like cartridges, rechargeable gadgets are expected to grow more popular. Customers who produce their own e-liquid can also avoid purchasing pre-filled cartridges. For experienced smokers in particular, purchasing recharged e-cigarettes is economical. Although they generate less smoke and can even be charged using a USB port, rechargeable e-cigarettes are likewise growing in popularity among young people in many significant countries.

Based on Distribution Channel, the market is segmented into Online and Retail. In 2022, the retail store channel of the distribution segment dominated the market and generated in excess of 83.30% of the total revenue. In the past, e-cigarettes could be purchased in stores such as vape shops and petrol stations. These shops assisted customers in selecting from an assortment of tools and e-liquids. The rise of the retail store category is being facilitated by the availability of these devices for customers to test-drive and try out in vape shops before making a purchase choice.

Regional Analysis

The global E-Cigarettes & Vaporizer Market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. The United States and Canada were major markets for e-cigarettes and vaporizers. These markets were characterized by the presence of both large tobacco companies entering the space and a multitude of smaller, independent manufacturers. Regulatory measures were being developed to address concerns about youth access to these products and the potential health impacts.  

European countries had varying levels of regulation for e-cigarettes and vaping products. Some countries had embraced these products as harm reduction tools, while others had imposed stricter regulations due to concerns about their appeal to young people and potential health risks. The United Kingdom, for instance, had taken a relatively positive stance on e-cigarettes as a smoking cessation aid.  

Asia-Pacific was a diverse region with different levels of acceptance and regulation. Countries like Japan and South Korea saw a growing interest in alternative nicotine delivery systems, while other countries such as China had a significant presence in the production of e-cigarette devices. Regulatory approaches varied widely in this region.  

Key Findings of the Study

• The global E-Cigarettes & Vaporizer Market is expected to reach USD 182.85 Billion by 2030, at a CAGR of 29.50% during the forecast period.


• The United States and Canada were major markets for e-cigarettes and vaporizers. These markets were characterized by the presence of both large tobacco companies entering the space and a multitude of smaller, independent manufacturers. Regulatory measures were being developed to address concerns about youth access to these products and the potential health impacts.  


• Based on Product, the market is segmented into Disposable, Rechargeable, and Modular Devices. In 2022, the rechargeable product group had the biggest share—more than 43.35%. Due to their affordability and capacity to do away with the need for continuing supply purchases like cartridges, rechargeable gadgets are expected to grow more popular.

British American Tobacco, Altria Group, Inc., International Vapor Group, Japan Tobacco Inc., Imperial Brands, JUUL Labs, Inc., NicQuid, R.J. Reynolds Vapor Company, and Philip Morris International Inc.