Pune, India, January 2019/MRFR Press Release/- Market Research Future has published a half-cooked research report on the Global Database Management Platform Market.
Database management platforms are essentially an intelligent form of data warehousing. On database management platforms, data is collected from a range of sources. Use of such platforms allows end-users to analyze data and match requirements across a number of devices. Market Research Future has revealed various findings regarding the global database management platform market. The growth trajectory observed for the market is at a highly optimistic CAGR of 15% during the assessment period from 2017 to 2023.
Various types of data are sources and various tools such as web analytics allow the management of data collected from mobile web, mobile apps, POS data, social network, and various others. Database management platforms play a substantial role in managing huge volumes of data. Across the globe, the presence of a consistently expanding population which is responsible for large volumes of data generation is a key factor driving the growth of the global database management platform. Database management platforms collect, organize and store large volumes of user data which it also makes available of other platforms. These platforms can be useful tools in the development of various marketing campaigns. Targeted advertising, content customization and other targeted forms of marketing are some applications of database management platforms. The increasing use of personalized and targetted advertising methods will likely drive the increased adoption of database management platforms. Additionally, database management platforms are able to collect unstructured audience data from a number of sources. This is highly valuable as such data allows players to customize their offerings to suit the needs of the market.
Security concerns are hampering the growth of the market. However, advancing technologies are expected to drive the market toward new opportunities for growth.
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The global database management platform market has been segmented on the basis of data type, data source, end-user, and region. Data types in the market have been segmented into first-party data, second party data, and third-party data. First party data is the most valuable form of data as it collected directly from consumers or people who directly communicate with the brand. As such, the first party data type is the dominating market segment. Meanwhile, the third party data type is expected to witness the highest CAGR during the forecast period and is expected to grow at 17.76%.
Data source has been segmented into CRM data, POS data, web analytics tools, mobile web, mobile apps, social network, and others.
End-users have been segmented into advertising agencies, marketers and publishers. Advertising agencies have been found to be at the forefront of the global market and were valued at USD530.59 Mn in 2017. Meanwhile, the publisher segment is expected to grow at the highest CAGR during the assessment period.
Among the key regions covered in the report, the North American database management platform market is expected to dominate the market with the largest share. Meanwhile, the Asia Pacific is growing at the most rapid pace. The North American market is adoptive of advanced IT technologies that provide an increase in efficiency. Moreover, there is a majority of consumer population which is present online and using the internet. The Asia Pacific market, however, has a large number of opportunities available due to the presence of several rapidly emerging economies.
MRFR's understanding of the market also covers the competition present in the global database management platform market. Market players included in the report are Oracle Corporation (U.S.), Informatica (U.S.), Rocket Fuel, Inc. (U.S.), SAP SE (Germany), Neustar, Inc. (U.S.), Lotame Solutions Inc. (U.S.), SAS Institute (U.S.), KBM Group LLC (U.S.), Cloudera Inc., Salesforce Inc.(U.S.), V12 Data, and Turn Inc. (U.S.) among others.