Growing amount of data generated by IoT devices is expected to drive market expansion shortly at a CAGR of 7.50% during the forecast period 2023 to 2032.

Market Research Future (MRFR) has published a cooked research report on the “Data Broker Market” that contains information from 2018 to 2032. The Data Broker Market is estimated to register a CAGR of 7.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Data Broker Market— Acxiom, Experian, Equifax, CoreLogic, TransUnion, Oracle, Lifelock, H.I.G. Capital, PeekYou, TowerData, Alibaba, Bloomberg, Datasift, FICO, RELX, Thomson Reuters, Wolters Kluver, Ignite Technologies, HG Data, IBM, Morningstar, Qlik, IHS Markit.

Market Highlights

The global Data Broker Market is accounted to register a CAGR of 7.50% during the forecast period and is estimated to reach USD 471.25 billion by 2032.

The advancement of information technology, exemplified by the World Wide Web, coupled with the proliferation of data-capturing and transmitting devices, has transformed data into a valuable asset in the 21st century. With the increasing adoption of Internet of Things (IoT) technology, there is a projected exponential surge in global data production from devices in the coming years, contributing to a heightened demand for data brokers.

Segment Analysis

The global Data Broker Market has been segmented based on the Data Category, Data Type, Pricing Model, and End Use Sector.

Based on the Data Category, the market is segmented into Consumer, Credit, Government, Technical, Real Estate, Education & training, Product & services, Risk Management, and Other Data Types. The consumer segment was attributed to holding the largest market share in 2022.  Consumer data brokers engage in the collection and analysis of extensive consumer data derived from diverse sources such as social media, online interactions, purchase history, and demographic details. Subsequently, they package and sell this data to businesses, serving as a critical resource for shaping their marketing and advertising strategies. The increasing recognition of the efficacy of personalized marketing strategies has heightened the demand for in-depth insights into consumer behavior and preferences.

Based on the Data Type, the Data Broker Market has been segmented into Unstructured Data, Structured Data, and Custom Structure Data. The unstructured data segment was expected to hold the largest market share in 2022. The effective functioning of corporations, enterprises, and various organizations relies heavily on the adept handling, understanding, and efficient utilization of extensive volumes of unstructured data and information, commonly referred to as Big Data. This data can originate from diverse sources such as social media, web content, sensors, machine outputs, XML, and various documents.

Based on the Pricing Model, the Data Broker Market has been segmented into Subscription Paid, Pay Per Use Paid, and Hybrid Paid Models. The subscription paid segment was expected to hold the largest market share in 2022. Businesses across diverse sectors are progressively turning to data-driven insights to guide their decision-making processes. The surge in demand for precise, current, and thorough data has driven an increased reliance on subscription-based services offered by data brokers.

Based on the End Use Sector, the Data Broker Market has been segmented into BFSI, Retail And FMCG, Manufacturing, Media, Government Sector, and Others Sector. The BFSI segment was expected to hold the largest market share in 2022. The financial services sector relies on innovation to conduct its operations more today than ever before. The commercial reasons driving banks to seek big data technology to meet the workloads listed would come as no surprise to anyone familiar with the banking industry's recent focus.

Regional Analysis

The global Data Broker Market, based on region, has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America consists of the US and Canada. The Europe Data Broker Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Data Broker Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Data Broker Market comprises of Middle East, Africa, and Latin America.

The largest market share for the Data Broker Market was maintained by the North American regional sector. Major data broker organizations are actively selling substantial amounts of data about U.S. residents to a diverse range of entities, including insurance companies, law enforcement agencies, and international organizations. Despite being a billion-dollar industry in the United States, the majority of consumers remain unaware of its existence. Data brokers are entities that collect and trade customer information, with consumers unwittingly providing these firms with significant personal data. These data brokers leverage the collected information for various purposes, including marketing. Notably, there is a lack of federal legislation in the United States that governs the acquisition and utilization of these data-by-data brokers. The absence of regulatory frameworks has been viewed as a failure to protect consumers in the United States. However, some states, such as Vermont and California, have taken steps to enhance online consumer data security.

Moreover, the Europe market has been persistently growing over the forecast period. Within the European Union, the General Data Protection Regulation (GDPR) plays a pivotal role in overseeing the activities of data brokers. Certain data brokers assert possession of extensive datasets or "data attributes." For instance, Acxiom claims to hold data from 2.5 billion distinct individuals. This underscores the significance of complying with GDPR and highlights the substantial data resources that prominent data brokers have at their disposal.

The Asia Pacific region is anticipated to exhibit significant growth opportunities not only during the forecast period but also in the foreseeable future. This is attributed to the rapid industrialization observed in major developing nations such as India, China, Vietnam, and Indonesia. Asia's robust economic expansion, coupled with its status as a key global manufacturing and trade hub, positions it as a crucial player on the global stage. Notably, Asia contributed to 57 percent of the world's GDP growth from 2015 to 2021, and in 2021, it accounted for 42 percent of the world GDP at purchasing power parity, surpassing other regions. The intensifying competition across various end-use industries further adds momentum to the market's growth in this region.

Furthermore, the rest of the world's Data Broker Market is divided into the Middle East, Africa, and Latin America. Companies like IBM Corporation (U.S.) are actively increasing their footprint in this region through the establishment of data centers catering to clients across diverse verticals. Additionally, they offer a range of analytics tools and technologies suitable for businesses of varying sizes.

Key Findings of the Study

• The global Data Broker Market is expected to reach USD 471.25 billion by 2032, at a CAGR of 7.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to the presence of extensive and well-developed infrastructure, along with the existence of numerous data broker companies throughout the region.


• Based on the data category, the consumer segment was attributed to holding the largest market in 2022, with an approximate market share of 55–60%.


• Acxiom, Experian, Equifax, CoreLogic, TransUnion, Oracle, Lifelock, H.I.G. Capital, PeekYou, TowerData, Alibaba, Bloomberg, Datasift, FICO, RELX, Thomson Reuters, Wolters Kluver, Ignite Technologies, HG Data, IBM, Morningstar, Qlik, IHS Markit