MRFR Press Release/- Market Research Future has published a Half-Cooked Research Report on the Global Customer Communication Management Software Market.

Customer Communication Management Software Market Highlights

Customer Communication Management Software Market is projected to grow at a CAGR of 9.9% during the forecast period: MRFR

The Customer Communication Management Software Market is predicted to reach USD 3.89 billion by 2030, registering a 9.9% CAGR during the forecast period, 2022–2030. In this report, Market Research Future (MRFR) includes the segmentation and dynamics of the market to offer a better glimpse of the market in the next few years. The key factors driving the growth of the customer communication management market are the growing demand for enhanced functionalities of multi-channel-based marketing and customer experience management and the increasing usage of analytics and mobility for customer communication management.

Customer communications management (CCM) is defined as a strategy that supports the improvement of outbound and interactive communications. The CCM software improves the creation, delivery, storage, and retrieval of outbound and interactive communications. The CCM solutions support creating personalized and interactive communications with customers by automating the process of content creation and delivery of the content. The personalized documents facilitate in creating an impact on customers' minds, thus increasing customer retention for the organization. The CCM solutions also reduce the overall costs of producing documents and correspondence. Thus, CCM software is gaining increasing demand from small and medium-sized enterprises (SMEs). Furthermore, it supports the organization in following regulations pertaining to customer privacy. The growth of social media and smartphone adoption in the coming years is expected to create ample opportunities for the CCM market as the organizations could target the customers based on their preferences.

Segmental Analysis

The scope of the global Customer Communication Management Software market has been segmented based on Component, Organization Size, Deployment, and Vertical.

Based on the component, the customer communication management software market has been divided into solution and service. The service segment is further sub-segmented into professional services and managed services. The solution segment is anticipated to account for the largest market share and register the highest CAGR during the study period.

Based on organization size, the customer communication management software market has been segmented into large enterprises and small & medium enterprises (SMEs). The large enterprises segment is anticipated to hold the largest market share.

Based on deployment mode, the customer communication management software market has been segmented into cloud-based and on-premise. The on-premise segment account for the largest market share in 2021. However, the cloud deployment segment is expected to grow at an exponential rate and have the highest CAGR during the study period.

Based on vertical, the customer communication management software market has been divided into BFSI, IT & telecom, healthcare, media & entertainment, travel & hospitality, and others. The IT & telecom segment is expected to hold the largest market share, whereas the BFSI segment is expected to have the highest CAGR.

Regional Analysis

Geographically, the global Customer Communication Management Software market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

North America is likely to be the dominant regional market due to the faster adoption of innovative technologies in the US, Canada, and Mexico. This is mainly due to the region being one of the most technologically advanced regions with the presence of several market players such as Oracle Corporation and OpenText Corporation. Asia-Pacific is expected to advance at the highest CAGR during the forecast period due to the growing utilization of technologies, such as mobility for customer relationship management and social media in the region.

Key Players

The key players in the global Customer Communication Management Software market are EMC Corporation, Adobe Systems Inc., Open Text Corporation, Oracle Corporation, Xerox Corporation, Crawford Technologies, HPE Development LLC, Lexmark International LLC, Newgen Software Technologies Limited, GMC Software, Pitney Bowes Inc., SmartComms SC, Zoho Corporation, Ecrion Inc, Striata, and Others.