Craft Wine Market expansion shortly at a CAGR of 5.20% during the forecast period 2023 to 2032.

Market Research Future (MRFR) has published a cooked research report on the “Craft Wine Market that contains information from 2018 to 2032. The Craft Wine Market is estimated to register a CAGR of 5.20% during the forecast period of 2023 to 2032.


MRFR recognizes the following companies as the key players in the global Craft Wine Market— A Blooming Hill Vineyard & Winery (United States), Chateau Niagara Winery (United States), ALDI Inc. (Essen, Germany), House of Saka (California, United States), Koi Zen Cellars (United States), LGI Wines (France), Auscraft Wine (Australia), CRFT Wines (Australia), Clover Hill Wines (Australia) and Scotch Church Road Vineyard (United States).


Market Highlights


The global Craft Wine Market is accounted to register a CAGR of 5.20% during the forecast period and is estimated to reach USD 62.02 billion by 2032.


The craft wine market is experiencing growth due to the expanding variety of brands offering diverse flavors such as rose wine, white wine, and red wine, among others. This diversification in product offerings has contributed to market expansion. Additionally, the market benefits from increased consumer expenditure on health-conscious and functional beverages, which support immune system health. Furthermore, ongoing innovations in the craft wine sector are driving overall market growth.


Segment Analysis


The global Craft Wine Market has been segmented based on Type, Flavor, and Distribution Channel.


Based on Type, the market is segmented into Sparkling Wine, Still Wine, and Others. The sparkling wine segment was attributed to holding the largest market share in 2022.  The global sparkling wine market is experiencing rapid growth, driven primarily by the significant demand from the elderly population worldwide. In 2022, Cava DO reported a remarkable achievement with total sales of 249 million bottles of sparkling wine, reflecting a notable 4.5% increase compared to the previous year. This robust market expansion is further propelled by substantial investments made by key industry players, including Accolade Wines Australia Limited, Bronco Wine Company, Casella Family Brands, Caviro Extra S.P.A, Pernod Ricard, The Wine Group, and Treasury Wine Estates. Their investments are leading to an increased production of sparkling wine, thereby stimulating market growth.


Based on the Flavor, the Craft Wine Market has been segmented into Red Wine, Rose Wine, and White Wine. The red wine segment was expected to hold the largest market share in 2022. In the world of wine, red wine is currently enjoying significant favor among consumers and enthusiasts. This preference is primarily attributed to its appealing taste and the myriad of health benefits it offers. Red wine is notably rich in compounds like antioxidants, which play a crucial role in averting cardiovascular diseases, reducing oxidative stress in the body, and increasing the levels of beneficial cholesterol.


Based on the Distribution Channel, the Craft Wine Market has been segmented into On-trade, and Off-Trade. The on-trade segment was expected to hold the largest market share in 2022. The On-trade segment stands out as an effective sales channel for the distribution of craft alcoholic beverages to a global consumer base. These beverages, like craft wine, are typically made available in tasting rooms, wineries, and boutique wine shops, primarily due to their limited production, often capped at 5,000 cases or even less. Various on-trade channels are gaining favor among consumers, driven by the growing trend of socialization, which has increased dine-out activities.


Regional Analysis


The global Craft Wine Market, based on region, has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America consists of the US and Canada. The Europe Craft Wine Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Craft Wine Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Craft Wine Market comprises of Middle East, Africa, and Latin America.


The largest market share for the Craft Wine Market was maintained by the North American regional sector. North America exerts substantial influence over the global craft wine market, primarily due to the presence of leading manufacturing companies in the region. Moreover, the ready availability of high-quality craft wine beverages further solidifies its dominant position. This leadership is reinforced by the increasing demand for craft wine, driven by its versatility and long-lasting characteristics. On the other hand, in Italy, the beverage sector is experiencing a surge in the demand for rose wine and white wine, which is expected to bolster its standing in the global craft wine market in the forthcoming years. According to data published by Nielsen Consumer LLC in 2021, the sparkling wine category witnessed a significant surge, growing by over 13% among American consumers over the past two years.


Moreover, the Europe market has been persistently growing over the forecast period. Europe stands out as a major market in the wine category, possessing substantial potential owing to its rich tradition of wine production. Wine is widely embraced and consumed throughout the region, with Germany, Italy, France, and Spain being prominent wine-producing nations. The consumption of wine during various celebratory events, along with its deep-rooted cultural significance, emerges as the primary driving force behind market growth in this region. Furthermore, the rising trend of indulging in innovative and premium craft beverages is gaining traction among consumers, notably the Gen Z and millennial demographics. This trend is poised to further propel the market's expansion in Europe, opening up new growth opportunities.


The Asia Pacific region is poised to offer substantial growth prospects in the market, driven by the increasing adoption of Westernized trends and the growing disposable incomes of middle-class consumers. Notably, countries like India, Japan, and China have emerged as promising markets, thanks to their large consumer base and the expanding presence of restaurants, wineries, and lounges.


Furthermore, the rest of the world's Craft Wine Market is divided into the Middle East, Africa, and Latin America. The craft wine market in these regions is experiencing growth due to changing consumer preferences, local production, and the globalization of wine culture. As consumers seek unique and high-quality wine experiences, craft wine producers in these regions are poised to thrive and expand their presence in both domestic and international markets.


Key Findings of the Study



  • The global Craft Wine Market is expected to reach USD 39.3 billion by 2032, at a CAGR of 5.20% during the forecast period.

  • The Asia-Pacific region accounted for the fastest-growing global market because Many companies in the Asia-Pacific region are recognizing the importance of corporate social responsibility and sustainability.

  • Based on Type, the Sparkling Wine segment was attributed to holding the largest market in 2022, with an approximate market share of 55–60%.

  • A Blooming Hill Vineyard & Winery (United States), Chateau Niagara Winery (United States), ALDI Inc. (Essen, Germany), House of Saka (California, United States), Koi Zen Cellars (United States), LGI Wines (France), Auscraft Wine (Australia), CRFT Wines (Australia), Clover Hill Wines (Australia) and Scotch Church Road Vineyard (United States).

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