Rising demand for ready-to-drink beverages propels industry expansion in the near future, with a 19.6% CAGR from 2023 to 2032.

Market Research Future (MRFR) has published a cooked research report on the “Global Canned Alcoholic Beverages Market ”that contains information from 2018 to 2032.The canned alcoholic beverages market is estimated to register a CAGR of 19.6%during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Canned Alcoholic Beverages Market— Bacardi Limited; Diageo; Anheuser-Busch InBev; Treasury Wine Estates; Union Wine Company; Brown-Forman Corporation; Asahi Group Holdings, Ltd.; Pernod Ricard; Integrated Beverage Group LLC (IBG); Sula Vineyards; Kona Brewing Co., E. & J. Gallo Winery; Suntory Holdings Limited; Barefoot Cellars; Constellation Brands.

Market Highlights

The global canned alcoholic beverages market is accounted to register a CAGR of 19.60% during the forecast period and is estimated to reach USD 72.6 billion by 2032.

Canned alcoholic beverages are ready-to-drink cocktails packaged in a metal can. The cans used to store alcoholic beverages are made of aluminium or steel. With the growing desire for premiumization of alcoholic beverage packaging, the use of cans for alcoholic beverages has expanded in recent years. Furthermore, canned alcoholic beverages are becoming more popular around the world because they can retain the taste of beverages and can be served fresh. Because aluminium or steel can reduce oxidation, canned alcoholic beverages are relatively stable. The cans used for alcoholic beverages also have a long shelf life and keep the beverages fresh even in bad weather. Vodka, beer, and other beverages are typically packaged in cans to preserve the interior product from extreme heat. 

Segment Analysis

The global Canned Alcoholic Beverages Market has been segmented based application, component and application

On the basis of product, the market is segmented into includes wine, RTD cocktails and hard seltzers. The hard seltzers segment will lead the global canned alcoholic beverages market by 2022. Hard seltzers are alcoholic drinks made from malted barley or grain-free spirits. The segment's growth has been aided by the low-calorie characteristic of hard seltzers canned alcoholic beverages.

The global canned alcoholic beverages market has been divided into four segments based on distribution channel: on-trade, liquor shops, online, and others. The liquor stores segment will account for more than 54.4% of global revenue in 2022. These stores have long been a popular and well-established distribution channel for the company. Customers are enticed to buy through these channels because they have access to both premium and private label products. Liquor stores provide a better in-store experience and a larger assortment of products.

Regional Analysis

The global Canned Alcoholic Beverages Market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Canned Alcoholic Beverages Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Canned Alcoholic Beverages Marketin Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Canned Alcoholic Beverages Market comprises of Middle East, Africa, and Latin America.

North America contributed the most to the global market in 2022, with a revenue share of more than 94.8%. The expanding per capita expenditure on alcohol, together with the increased availability of alcoholic beverages, is likely to boost regional market expansion. The Consumer Expenditure Survey 2019 from the Bureau of Labour Statistics estimates that the typical American spends USD 579 on alcohol annually. Additionally, it is anticipated that a rise in heavy and binge drinking among those who are 18 and older would fuel regional development. The National Institutes of Health (NIH) estimates that in 2019, 25.8% of adults aged 18 and over binge drank.

In addition, Europe is another significant market for canned alcoholic beverages. The abrupt shift in customer preference for quality and convenient alcoholic beverages has spurred the rise of Europe's canned alcoholic beverages market. The region's high demand for functional alcoholic beverages is expected to drive market expansion throughout the forecast period. 

During the predicted period, Asia Pacific is expected to increase at a noteworthy CAGR. The availability of affordable alcoholic beverages is related to the rise of the canned alcoholic beverages industry in Asia Pacific. The increasing preference for canned beverages in Asia Pacific is projected to drive market expansion. In Asia Pacific, significant manufacturers of canned alcoholic beverages include Asahi Group Holdings, Sula Vineyards, and Suntory Holdings Limited.

Furthermore, the rest of the worlds Canned Alcoholic Beverages Marketis divided into the Middle East, Africa, and Latin America. This is because of the expanding urban population and changing consumer preferences in these regions, the canned alcoholic beverages market is expected to develop. Canned drinks are getting more popular as people embrace more handy and portable drinking options.

Key Findings of the Study

• The global canned alcoholic beverages market is expected to reach USD 72.6 billion by 2032, at a CAGR of 19.6% during the forecast period.


• North America contributed the most to the global market in 2022, with a revenue share of more than 94.8%. The rising per capita alcohol expenditure, combined with increased availability of alcoholic beverages, is expected to drive regional market growth.


• The market is divided into three product categories: wine, RTD drinks, and hard seltzers. The hard seltzers segment will lead the global canned alcoholic beverages market by 2022. Hard seltzers are alcoholic drinks made from malted barley or grain-free spirits.


• Bacardi Limited; Diageo; Anheuser-Busch InBev; Treasury Wine Estates; Union Wine Company; Brown-Forman Corporation; E. & J. Gallo Winery; Asahi Group Holdings, Ltd.; Pernod Ricard; Sula Vineyards; Kona Brewing Co., Suntory Holdings Limited; Barefoot Cellars; Integrated Beverage Group LLC (IBG); Constellation Brands.