The growing global working population, as well as a fast-paced lifestyle led by the majority of customers, are likely to contribute to market expansion at a CAGR of 5.20% during the forecast period 2023 to 2032.

Market Research Future (MRFR) has published a “Global Blenders Market” 

MRFR recognizes the following companies as the key players in the global blenders market— Vitamix Corporation, Blendtec, Inc., Hamilton Beach Brands Holding Company, Conair Corporation, Cuisinart, Nutribullet, LLC, Oster, Philips Electronics N.V., Black+Decker Inc., Breville Group Limited, KitchenAid, Ninja Kitchen, Sunbeam Products Inc., Waring Commercial, Inc., Panasonic Corporation, Kuvings, Magimix, Braun GmbH, JTC Electronics Ltd and Electrolux AB.

Market Highlights

The global blenders market is accounted to register a CAGR of 5.20% during the forecast period and is estimated to reach USD 4.9 billion by 2032.

The majority of blenders used nowadays are direct current or rechargeable battery-powered liquidizers. The evolving consumer preferences for portable blenders have greatly progressed the consumer products sector. Modern products and services have helped the industry grow swiftly. Modern blenders are primarily used for blending, emulsifying, and pureeing food goods. Numerous people use blenders to prepare milkshakes, liquid appetizers, smoothies, and their preferred juices.

The growing percentage of women in the global workforce is one of the key drivers of the blender industry. This is due to the fact that it forced women to spend less time in the kitchen and raised the average household discretionary income. Another factor influencing the blender market is the increase in consumer interest in making wholesome foods and beverages at home rather than depending on processed and packaged items. Additionally, factors like technological development have led to the development of sophisticated and automated hand blenders, which will ultimately increase demand for them throughout the forecast period.

Segment Analysis

The global blenders market has been segmented based on product type, material type, power, and sales channel.

Based on product type, the market is segmented into Countertop Blenders, Personal Blenders and Hand Blenders. The hand blenders segment was attributed to holding the largest market share in 2022.

Based on material type, the global blenders market has been segmented into Plastic, Stainless Steel, Glass and Others (Aluminum, Copper etc.). The plastic segment was expected to hold the largest market share in 2022.

Based on the power, the global blenders market has been segmented into > 200 Watts, 200 to 399 Watts, 400 to 699 Watts, 700 to 999 Watts and > 1,000 Watts. The 700 to 999 watts segment was expected to hold the largest market share in 2022.

Based on the sales channel, the global blenders market has been segmented into Offline Channel and Online Channel. The online channel segment was expected to hold the largest market share in 2022.

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Regional Analysis

The global blenders market, based on region, has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America consists of US and Canada. The Europe blenders market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The blenders market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World blenders market comprises of Middle East, Africa, and Latin America.

The North American region is anticipated to be the largest region in the blenders market over the forecast period. Consumers in North America, and especially in the United States, have a tendency to follow a healthy diet regimen with greater consumption of nutrient-dense foods, which is anticipated to lead to a significant increase in the entry of portable blenders into the local market. According to current fashions, several manufacturers have begun redesigning kitchen appliances and other electronic devices to cater to a variety of consumer preferences and provide them healthier options. As a result, it is projected that in the years to come, demand for blenders would increase significantly.

Moreover, the European region is anticipated to be the second largest region because of the presence of the fastest-growing economies. Furthermore, rising middle-class population income and growing urbanization are important factors driving the blender market. Furthermore, the growing modular kitchen trend, as well as the increasing adoption of smart appliances, is expected to drive demand for the blender market during the forecast period.

Additionally, the Asia Pacific region is expected to be the fast growing region in the blenders market due to their rising disposable incomes and expanding use of high-tech consumer electronics. Sales of kitchen appliances are expected to increase because to the vibrant e-commerce industries in nations like China and India. Manufacturers of consumer electronics are concentrating on growing their online retail presence, which will further affect blender sales in the area.

Furthermore, the rest of the world's blenders market is divided into the Middle East, Africa, and Latin America. The market's rapid rise is linked to rising internet penetration and the expansion of e-commerce platforms. Furthermore, increased consumer purchasing power and increased adoption of healthy living habits among individuals have resulted in an increase in the use of portable blenders in the region.

Key Findings of the Study

• The global Blenders market is expected to reach USD 4.9 billion by 2032, at a CAGR of 5.20% during the forecast period.


• The Asia Pacific region accounted for the fastest-growing global market due to their rising disposable incomes and expanding use of high-tech consumer electronics.


• Based on the product type, the hand blenders segment was attributed to holding the largest market in 2022, with an approximate market share of 35–40%.


• Vitamix Corporation, Blendtec, Inc., Hamilton Beach Brands Holding Company, Conair Corporation, Cuisinart, Nutribullet, LLC, Oster, Philips Electronics N.V., Black+Decker Inc., Breville Group Limited, KitchenAid, Ninja Kitchen, Sunbeam Products Inc., Waring Commercial, Inc., Panasonic Corporation, Kuvings, Magimix, Braun GmbH, JTC Electronics Ltd and Electrolux AB.