Increasing Demand for Automotive Across the Globe is Expected to Boost the Demand for Automotive NVH Materials Market During the Forecast Period 2028 : MRFR : :

Pune, India, Oct 2021, MRFR Press Release/Market Research Future has published a Half- Cooked Research Report on the Global Automotive NVH Materials Market.

Market Forecast

The global Automotive NVH Materials market is expected to exhibit a CAGR of over 6.1% to reach a value of around USD 17.7 billion by the end of the forecast period of 2021-2028.

Automotive NVH materials are used to reduce unwanted noise, vibrations (oscillations induced by mechanics), and harshness (degree of discomfort). NVH materials include moulded rubbers, metal and film laminates, moulded foams, and engineered resins. NVH materials are in high demand due to their capacity to absorb noise and keep it out of the vehicle, decreasing discomfort and improving ride quality.

Automobile sales in emerging markets like India and China have gradually increased, and government mandates to lower vehicle noise are driving up demand for NVH materials in these areas. Also, manufacturers are designing lightweight cars with better fuel economy, which affects the vehicle's noise and vibration. Automakers are focusing on M&A to increase their NVH solution portfolio. Changes in lifestyles and increased incomes are the major reasons driving automotive NVH market expansion.

Regulatory framework:

Mobility services, autonomous driving, digitization, and electric powertrains are dominating the automotive industry in recent times. Due to the complexity of NVH, automotive engineers use numerical models for NVH analysis and design. For structural body components, hot stamping is likely to become the industry norm. Automotive OEMs are under pressure to reduce CO2 emissions, increase fuel efficiency, and reduce exhaust gas emissions as a result of new emissions regulations. Some of the key regulatory implementations of the light-duty vehicle emission standards include Directives 91/441/EEC or 93/59/EEC, Directives 94/12/EC or 96/69/EC, Directive 98/69/EC, 2002/80/EC, Regulation 715/2007, Regulation 692/2008, Regulation 459/2012, Regulation 630/2012, Regulation 2016/427, Regulation 2016/646, Regulation 2017/1154, Regulation 2018/1832, WLTP/WLTC testing: Regulation 2017/1151 and Regulation 2017/1347.

Impact of Coronavirus Outbreak

The automotive industry is an essential component of economic growth because it has extensive interconnections to all other industries. The outbreak of COVID-19 negatively impacted the global automotive NVH materials market due to the fall in vehicles sales and production during the pandemic. Due to shelter-in-place regulations, the industry is experiencing a demand shock with an uncertain recovery timeline. Moreover, International trade declined significantly in spring 2020 when harsh lockdown measures forced many sectors to close down. International travel and border controls caused international trade costs to rise. Moreover, the high degree of integration into global value chains makes the automotive industry vulnerable to disruptions from a pandemic that result in the decreased adoption of automotive NVH materials.


By Type

Based on Type, the global automotive NVH Materials market has been divided into rubbers, thermoplastic polymers, engineering resins, polypropylene, textile materials, fiberglass, mixed textile fiber, polyester fiber, textile materials (synthetic), and textile materials (cotton). The rubbers segment recorded the largest market share in 2021. Rubber is dense and consistent, which makes it an ideal medium to absorb sound and vibration. These properties also allow for an even distribution of sound and vibration across the material. Increasing demand for refinement in a vehicle, noise, vibration, and harshness is likely to drive the rubbers segment revenue growth.

By Application

By Application, the global automotive NVH market has been segmented as absorption, insulation, insulator & absorber, damper, trunk module, floor module, wheel arches, cockpit module, roof module, engine casing & bonnet liners, and wheels. The absorption segment grows at the fastest rate during the forecast period. The growing NVH tests are anticipated to drive the demand for the automotive NVH materials market.

By Vehicle Type

By Vehicle Type, the global automotive NVH materials market has been bifurcated into passenger vehicles, LCV (Light Commercial Vehicles), and HCV (Heavy Commercial Vehicles). The passenger vehicles segment recorded the largest market share in 2021 and is anticipated to grow steadily during the forecast period. The growing population, increased spending power, and easy access to credit and funding are key factors that boost the passenger vehicles segment.

By region:

Asia Pacific

APAC is expected to dominate the global automotive NVH materials market due to China, Korea, Japan, and India's highly established vehicle industry and long-term investment in driving technology. NVH materials are used in gasoline, hybrid, and electric cars. As a result, demand for these materials is expected to stay constant. As middle-class wages, technology, and sales efforts have risen, demand for passenger cars has considerably increased in emerging markets. The Asia-Pacific region's growing population is also increasing the demand for vehicles. NVH materials have also gained popularity in the transportation industry due to better driver comfort. The region's automotive noise, vibration, and harshness (NVH) materials market is expected to grow steadily in the following years.


The market in Europe is projected to witness high demand for automotive NVH materials due to the region's growing strict emission, fuel consumption, and noise regulations. Major contributors to the market growth include Germany, the UK, France, and Russia.

North America:

The North American market for automotive NVH materials is driven by the increasing research and development investments in automobiles and mass production techniques. Moreover, the presence of significant domestic manufacturers, combined with stringent laws governing vehicle fuel economy, is projected to be a substantial factor driving the North America automotive NVH materials market growth. The United States is home to one of the largest automotive markets globally, and many automakers have engine plants, transmission plants, R&D, and testing centers in the United States. A global consumer base, a highly skilled workforce, available infrastructure, and local and state government initiatives contribute to the North America automotive NVH materials market.

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Competitor Analysis

Some of the key players operating in the global automotive NVH market include BASF SE (Germany), The Dow Chemical Company (US), 3M Company (US), ElringKlinger AG (Germany), Huntsman Corporation (US), Sumitomo Riko Co. Ltd (Japan), Covestro AG (Germany), Celanese Corporation US), Huntsman Corporation (US), Lanxess AG (Germany), Henkel AG & Co. KGaA (Germany), Wolverine Advanced Materials, LLC (US), Borgers AG (Germany), DuPont (US) and Eastman Chemical Company (US)