Augmented Reality Shopping Market Forecasted to Observe Significant CAGR 28.50 % According to Reliable Market Insights By MRFR

Market Research Future (MRFR) has published a cooked research report on the “Global Augmented reality (AR) shopping market” that contains information from 2018 to 2032. The Augmented reality (AR) shopping market is estimated to register a CAGR of 28.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Augmented reality (AR) shopping market— Apple Inc., Augment, Blippar Ltd, Google LLC, Holition Ltd., Imaginate Technologies, Marxent Labs LLC, Microsoft, PTC, ViewAR GmbH, Wikitude GmbH, Zugara, Inc. and others

Market Highlights

The global augmented reality (AR) shopping market is accounted to register a CAGR of 28.50% during the forecast period and is estimated to reach USD 36.3 Billion by 2032.

The AR shopping market integrates virtual elements into the real-world shopping experience via devices like smartphones or AR glasses. It offers interactive product visualization, try-before-you-buy features, and personalized recommendations. With rapid growth, it transforms how consumers shop, enhancing engagement and convenience while benefiting retailers through improved customer interaction and insights.

Segment Analysis

The global augmented reality (AR) shopping market has been segmented based component and application.

On the basis of component, the market is segmented into solutions and services. The solutions segment dominated the market in 2022. AR makes it possible for transactions to move smoothly from in-person to online.

Based on application, the global augmented reality (AR) shopping market has been segmented into automotive, home goods & furniture, beauty & cosmetics, apparel fittings, grocery shopping, footwear and others. The home goods & furniture category generated the most income in 2022. The home goods and furniture industry has long experienced high return rates due to the fact that products usually fall short of customers' expectations after delivery.

Browse In-depth Details [Table of Content, List of Figures, List of Tables] of Augmented Reality Shopping Market Research Report

Regional Analysis

The global augmented reality (AR) shopping market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Augmented reality (AR) shopping market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Augmented reality (AR) shopping market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Augmented reality (AR) shopping market comprises of Middle East, Africa, and Latin America.

The North America augmented reality (AR) shopping Market dominated this market in 2022 (45.80%). North American citizens, especially Americans, are renowned for being technologically savvy. Early technological adopters in this region, consumers' openness to change has contributed to the growth of augmented reality (AR) purchasing. It is easier for businesses to deploy augmented reality (AR) retail features since they are more likely to embrace and research AR solutions.

Moreover, the Europe market has been persistently growing over the forecast period. Paris, Milan, and London are just a few of the European cities that are renowned for being the hubs of high fashion. Shopping with augmented reality (AR) is growing in popularity in this region as luxury brands work to give their clients unique and interesting experiences. For instance, AR enhances the experience of buying luxury products by enabling customers to virtually try on designer clothing and accessories.

The Asia-Pacific Augmented reality (AR) shopping Market is expected to grow at the fastest CAGR from 2023 to 2032. Paris, Milan, and London are just a few of the European cities that are renowned for being the hubs of high fashion. Shopping with augmented reality (AR) is growing in popularity in this region as luxury brands work to give their clients unique and interesting experiences. For instance, AR enhances the experience of buying luxury products by enabling customers to virtually try on designer clothing and accessories.

Furthermore, the rest of the world's augmented reality (AR) shopping market is divided into the Middle East, Africa, and Latin America. In Latin America, the Augmented Reality (AR) shopping market is emerging as a dynamic trend. It merges digital content with physical shopping, enabling interactive product exploration, virtual try-ons, and immersive shopping experiences. As adoption increases, businesses seize opportunities to engage customers, enhance brand experiences, and redefine retail across the region.

Key Findings of the Study

• The global augmented reality (AR) shopping market is expected to reach USD 36.3 Billion by 2032, at a CAGR of 28.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to high smartphone adoption rates


• Based on component, the solutions segment was attributed to holding the largest market in 2022.


• Apple Inc., Augment, Blippar Ltd, Google LLC, Holition Ltd., Imaginate Technologies, Marxent Labs LLC, Microsoft, PTC, ViewAR GmbH, Wikitude GmbH, Zugara, Inc. and others