Report Details:
15 Companies Covered
200 Pages
Market Research Future (MRFR) has published a cooked research report on the “Global Alternative Data Market” that contains information from 2019 to 2035.
The Alternative Data market is estimated to register a CAGR of 53.2% during the forecast period of 2025 to 2035.
MRFR recognizes the following companies as the key players in the Global Alternative Data Market: Thomson Reuters (CA), Bloomberg (US), S&P Global (US), FactSet (US), Moody’s (US), IHS Markit (GB), Quandl (CA), Alphacast (US), and DataSift (GB).
Alternative Data Market Highlights
The Alternative Data Market is expected to register a CAGR of 53.2% during the forecast period and is estimated to reach USD 1,253.82 billion by 2035, up from USD 11.49 billion in 2024.
The rapid growth of the market is driven by the increasing adoption of machine learning, artificial intelligence (AI), and real-time analytics across industries. As organizations strive to gain competitive advantages through unconventional data sources, the Alternative Data Market has become a critical enabler of strategic decision-making, particularly in sectors such as finance, retail, and consulting.
Key growth factors include the rising emphasis on data quality and regulatory compliance, diversification of data sources such as web scraping and social media data, and the growing need for real-time insights. Major players are expanding their offerings through partnerships, acquisitions, and AI integrations to enhance analytical capabilities and data-driven innovation.
For instance, in August 2025, Bloomberg (US) partnered with an AI firm to strengthen its data analytics capabilities, while S&P Global (US) launched a new suite of alternative data products catering to institutional investors. Similarly, IHS Markit (GB) acquired an environmental data analytics firm to bolster its sustainability-focused datasets, highlighting the increasing importance of ESG-oriented data in investment strategies.
Segment Analysis
The Global Alternative Data Market has been segmented based on Type, Application, Data Source, and End User.
Based on Type, the market is segmented into Web Scraping Data, Social Media Data, Geolocation Data, and Transaction Data. Among these, Web Scraping Data dominates due to its extensive use in e-commerce, finance, and market intelligence, while Social Media Data is the fastest-growing segment, reflecting rising demand for sentiment analysis and consumer engagement insights.
Based on Application, the market is segmented into Investment Research, Risk Management, and Marketing Analytics. Investment Research holds the largest share, driven by institutional investors’ adoption of alternative data for identifying emerging trends, while Marketing Analytics is expected to grow fastest as companies leverage real-time insights for targeted campaigns.
Based on the Data Source, the market is segmented into Publicly Available Data, User-Generated Data, and Third-Party Data. Publicly Available Data remains dominant due to accessibility and reliability, while User-Generated Data is expanding rapidly, supported by the growing digital ecosystem and the surge in social media content.
Based on End User, the market is segmented into Financial Institutions, Consulting Firms, and Others. Financial Institutions currently dominate the market as key consumers of alternative datasets for trading and risk management. Meanwhile, Consulting Firms are emerging as the fastest-growing segment as they increasingly integrate data analytics into client solutions across industries.
Region Analysis
By Region, the Alternative Data Market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
North America holds the largest market share of around 60%, driven by technological advancements, strong financial sector demand, and regulatory support for data transparency. The presence of major players such as Bloomberg, S&P Global, and FactSet fuels continuous innovation in the region.
Europe accounts for approximately 25% of the global market, driven by growing fintech investments and a focus on data compliance under frameworks such as GDPR. Countries like the UK, Germany, and France lead the regional adoption of alternative data solutions.
Asia-Pacific is emerging as the fastest-growing region, with an estimated 10% market share, supported by digital transformation and expanding tech ecosystems in China and India.
The Middle East and Africa hold approximately 5% of the market, with increasing investments in data infrastructure and growing awareness of data-driven business models, especially in the UAE and South Africa.
Key Findings of the Study
The Global Alternative Data Market is expected to reach USD 1,253.82 billion by 2035, growing at a CAGR of 53.2% during 2025–2035.
North America accounted for the largest market share, while Asia-Pacific is expected to be the fastest-growing region.
Web Scraping Data was the largest type segment in 2024, while Social Media Data was the fastest-growing.
Investment Research dominated the market by application in 2024, while Marketing Analytics exhibited the highest growth potential.
Financial Institutions were the leading end users, with Consulting Firms emerging as a high-growth segment.
Key players include Thomson Reuters, Bloomberg, S&P Global, FactSet, Moody’s, IHS Markit, Quandl, Alphacast, and DataSift.