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Generative AI Plays Crucial Role in the Content Creation

By Shubham Munde , 29 September, 2023

Generative AI (artificial intelligence) is taking place in the digital world, where customer experiences face practical and emotional needs and expectations from marketers. Generative AI will play a crucial role in evolving the technicalities of content creation in 2023.

Generative AI prompts and essential tools help produce content, give information based on natural prompts, and make ideas prominent and unique. The active content created with the help of generative AI helps enhance the model's underlying customer data inputs in real time to get relevant and precise results. According to some sources, the language learning models (LLMs) in generative AI should not depend only on static information. The LLMs should boost efficacy by designing the content using the data signals, transactions, and other customer data. The AI-based learning process can be incorporated wisely in enterprises where organizations are expected to offer enhanced customer experiences. Similarly, text generation is also reducing the time and effort required for the creation of innovative content as well.

Artificial intelligence is also facing many issues these days due to the hallucinations of AI, which give wrong information when different sources are studied at the same time.

Generative AI in Content Creation

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Shubham Munde

Research Analyst Level II