Apples’ First Quarter Earnings Shows the Market Profit within Challenging Environment

By Aarti Dhapte , 12 May, 2023

iPhone sales are growing day by day. Thus, it is making the business grow as Apple noted better results than expected for the second fiscal quarter, May 2023. For the initial three months of the year, USD 24.2 billion is posted in net profit on revenue of USD 94.8 billion in April.

Apple's CEO, Tim Cook, said the company is pleased to report a high record in services and a March quarter recorded good again despite the challenging macroeconomic environment. He added that the company's services revenue climbed to USD 20.9 billion for the first quarter of 2023. Apple faced the opposite situation in the smartphone market by reporting the shipments of smartphones declining globally by almost 14 percent year-over-year.

As per Counterpoint Research's estimates, iPhone shipments were 58 million in the last quarter, the smallest decline among all the top five brands of Android. Samsung was placed as the main rival, which witnessed shipments drop by 19 percent year-over-year. The research director of Counterpoint said that Apple performed the best due to many factors, like users' willingness to use long-lasting devices and Gen Z customers' inclination towards the brand. Thus, the reasons mentioned above are the key factors in a company’s ability to handle economic conditions and all other fluctuations better than its market rivals.

In the first quarter of 2023, Apple holds a share of 21 percent for Apple and is second only to Samsung based on marketability and demand. But then Apple is winning the market more with average selling prices and healthy profit margins. The company is capturing 50 percent of the global smartphone revenues, and more than 80 percent of the companies gained more in the first three months of 2023.

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Aarti Dhapte

Team Lead - Research