Motorcycles Market Size

ID: MRFR/AT/8739-CR

118 Pages

Sejal Akre

October 2020

Motorcycles Market Research Report By Motorcycle Type (Cruiser, Sport, Touring, Standard, Dirt), By Engine Type (Internal Combustion Engine, Electric Motor, Hybrid Engine), By End Use (Personal Use, Commercial Use, Sports Use), By Distribution Channel (Online, Offline, Dealerships) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Trends & Industry Forecast to 2035

Request Free Sample

Summary Table of Contents Segmentation Download PDF

Motorcycles Size

Motorcycles Market Growth Projections and Opportunities

The forces that influence the motorcycle market are many and all contribute to its nature. Consumer demand is a major factor, influenced by economic conditions. In booming economic times, consumers have high levels of disposable incomes and consequently their demand for using motorcycles as means of transport or recreational activity is increased. On the other hand, however, depressions can lead to low consumer spending hence affecting motorcycle market negatively. Another significant factor is technological development. Changes in motorcycle design, engine efficiency and safety features lead to considerable changes.

Integration of such smart technologies as navigation systems and connectivity options plays an important role for recent consumers, impacting their purchases in the motorcycle market. Governmental regulations also influence the motorcycle industry significantly. Tight regulations on emissions, safety and licensing costs may impact the manufacture and distribution of motorcycles. These regulations force manufacturers to change their products, thereby influencing the whole market picture. Competition in the market is another major force behind these changes motorcycle industry. Multiple manufacturers trying to capture market share brings innovations, competitive prices, and many varieties. The market is usually compartmentalized into various categories with manufacturers conveniently positioned to take care of specific customer preferences within these segments. The motorcycle market is influenced by fuel prices as well.

Costs can affect consumers’ decisions about selecting motorcycles over other vehicles due to the advantages that their fuel efficiency provides them compared with other options, especially during periods when such prices fluctuate. Consumers may opt for alternative transport options such as motorcycles of higher fuel efficiency due to the high prices of gasoline. The motorcycle market is largely influenced by social and cultural trends. The image of motorcycles as freedom, adventure and lifestyle symbols can affect consumer decisions. Motorcycle appeal among various segments of the population can be influenced by pop culture, media coverage and attitudes towards motorcycles in society. Issues of the environment and sustainability have increasingly taken center stage in recent years giving rise to a motorcycle market driven by such concerns. There has been an upward trend in demand of electric motorbikes due to consumer preference for environment friendly options. This is driving the market towards sustainability as manufacturers are responding to it by investing in electric vehicle technology.

Market Highlights

Author

Sejal Akre

Senior Research Analyst

She has over 5 years of rich experience, in market research and consulting providing valuable market insights to client. Hands on expertise in management consulting, and extensive knowledge in domain including ICT, Automotive & Transportation and Aerospace & Defense. She is skilled in Go-to market strategy, industry analysis, market sizing, in depth company profiling, competitive intelligence & benchmarking and value chain amongst others.

Get In Touch

FAQs

What is the projected market valuation of the Motorcycles Market by 2035?

The Motorcycles Market is projected to reach a valuation of 120.0 USD Billion by 2035.

What was the overall market valuation of the Motorcycles Market in 2024?

The overall market valuation of the Motorcycles Market was 88.85 USD Billion in 2024.

What is the expected CAGR for the Motorcycles Market during the forecast period 2025 - 2035?

The expected CAGR for the Motorcycles Market during the forecast period 2025 - 2035 is 2.77%.

Which segment of the Motorcycles Market had the highest valuation in 2024?

In 2024, the Sport segment had the highest valuation at 25.0 USD Billion.

What are the projected valuations for the Electric Motor segment by 2035?

The Electric Motor segment is projected to reach valuations between 20.0 and 30.0 USD Billion by 2035.

How does the Personal Use segment compare to the Commercial Use segment in 2024?

In 2024, the Personal Use segment was valued at 40.0 USD Billion, while the Commercial Use segment was valued at 30.0 USD Billion.

What is the distribution channel with the highest projected valuation in 2035?

The Dealerships distribution channel is projected to have the highest valuation, ranging from 48.85 to 65.0 USD Billion by 2035.

Which key players are leading the Motorcycles Market?

Key players in the Motorcycles Market include Honda, Yamaha, Harley-Davidson, Kawasaki, Suzuki, BMW, Ducati, Triumph, and KTM.

What is the projected valuation range for the Cruiser segment by 2035?

The Cruiser segment is projected to reach valuations between 15.0 and 20.0 USD Billion by 2035.

What is the expected growth trend for the Dirt segment in the Motorcycles Market?

The Dirt segment is expected to grow, with projected valuations ranging from 10.85 to 20.0 USD Billion by 2035.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

Customize Report

Certified Researchers

Market Summary

As per Market Research Future analysis, the Motorcycles Market Size was estimated at 88.85 USD Billion in 2024. The Motorcycles industry is projected to grow from 91.31 USD Billion in 2025 to 120.0 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 2.7% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The motorcycles market is experiencing a transformative shift towards electric and personalized offerings.

The rise of electric motorcycles is reshaping consumer preferences, particularly in urban areas. Customization and personalization are becoming increasingly important, especially among cruiser segment enthusiasts. Digital transformation is enhancing ownership experiences, with a growing emphasis on connectivity and smart features. Increasing urbanization and rising fuel prices are driving demand for electric motorcycles in North America and the Asia-Pacific region.

Market Size & Forecast

2024 Market Size	88.85 (USD Billion)
2035 Market Size	120.0 (USD Billion)
CAGR (2025 - 2035)	2.77%
Largest Regional Market Share in 2024	Europe

Major Players

Honda (JP), Yamaha (JP), <a href="https://www.harley-davidson.com/in/en/products/bikes/electric-bikes.html">Harley-Davidson</a> (US), Kawasaki (JP), Suzuki (JP), BMW (DE), Ducati (IT), <a href="https://www.triumphmotorcycles.in/">Triumph</a> (GB), KTM (AT)

Market Trends

The Motorcycles Market is currently experiencing a dynamic evolution, driven by various factors including technological advancements, changing consumer preferences, and increasing environmental awareness. Manufacturers are focusing on enhancing performance, safety, and fuel efficiency, which appears to resonate well with a diverse range of consumers. The rise of electric motorcycles is particularly noteworthy, as it reflects a broader trend towards sustainable transportation solutions. This shift not only caters to eco-conscious riders but also aligns with global initiatives aimed at reducing carbon emissions. Furthermore, the growing popularity of adventure and touring motorcycles suggests a shift in consumer interests, as riders seek more versatile and capable machines for long-distance travel and exploration. In addition to these developments, the Motorcycles Market is witnessing a surge in customization and personalization options. Riders are increasingly looking for unique features that reflect their individual styles and preferences. This trend is supported by the availability of aftermarket parts and accessories, which allow for extensive modifications. Moreover, the rise of digital platforms for purchasing and servicing motorcycles indicates a shift towards more convenient and accessible ownership experiences. As the market continues to evolve, it is likely that these trends will shape the future landscape of motorcycle ownership and usage, fostering a more engaged and diverse community of riders.

Rise of Electric Motorcycles Market

The emergence of electric motorcycles signifies a pivotal shift within the Motorcycles Market. This trend is driven by a growing demand for sustainable transportation options, as consumers become increasingly aware of environmental issues. Electric motorcycles offer reduced emissions and lower operating costs, appealing to a new generation of riders who prioritize eco-friendliness.

Customization and Personalization

Customization is becoming a defining characteristic of the Motorcycles Market. Riders are seeking unique modifications that reflect their personal tastes and lifestyles. This trend is supported by a robust aftermarket industry, providing a plethora of options for enhancing aesthetics and performance, thereby fostering a deeper connection between riders and their machines.

Digital Transformation in Ownership

The Motorcycles Market is undergoing a digital transformation, with an increasing number of consumers turning to online platforms for purchasing and servicing. This trend enhances convenience and accessibility, allowing riders to engage with the market in innovative ways. As digital solutions become more prevalent, they are likely to reshape the overall ownership experience.

Motorcycles Market Market Drivers

Rising Fuel Prices

Rising fuel prices are emerging as a critical driver for the Motorcycles Market, prompting consumers to seek more economical transportation alternatives. As fuel costs escalate, motorcycles, which typically offer better fuel efficiency compared to cars, become increasingly attractive. Data shows that motorcycles can achieve fuel economies of up to 70 miles per gallon, significantly reducing the cost of commuting. This economic advantage is particularly appealing in regions where fuel prices are volatile. Consequently, the demand for motorcycles is likely to rise as consumers prioritize cost-effective solutions for their daily travel needs. The Motorcycles Market may witness a shift in consumer behavior, with more individuals opting for motorcycles as a practical response to rising fuel expenses.

Changing Demographics

Changing demographics are emerging as a notable driver for the Motorcycles Market, as younger generations exhibit different preferences and lifestyles compared to their predecessors. Millennials and Generation Z are increasingly drawn to motorcycles for their affordability, style, and the sense of freedom they provide. This demographic shift is reflected in market data, which indicates that motorcycle ownership among younger individuals is on the rise, with a notable increase in interest in smaller, more versatile models. Furthermore, the trend of experiential living, where individuals prioritize experiences over possessions, is contributing to the appeal of motorcycle riding as a recreational activity. Consequently, the Motorcycles Market is likely to adapt to these changing consumer profiles, offering products that resonate with the values and aspirations of younger riders.

Environmental Concerns

Environmental concerns are playing an increasingly influential role in shaping the Motorcycles Market. As awareness of climate change and pollution grows, consumers are becoming more conscious of their transportation choices. This shift is driving interest in motorcycles, particularly electric models, which offer a more sustainable alternative to traditional vehicles. The market for electric motorcycles is projected to grow significantly, with estimates suggesting that it could reach a valuation of several billion dollars within the next few years. Additionally, many governments are implementing incentives for electric vehicle purchases, further stimulating demand. As a result, the Motorcycles Market is likely to evolve, with manufacturers focusing on eco-friendly options to meet the changing preferences of environmentally aware consumers.

Increasing Urbanization

The trend of increasing urbanization appears to be a pivotal driver for the Motorcycles Market. As more individuals migrate to urban areas, the demand for efficient and compact transportation solutions rises. Motorcycles Market, being agile and easy to maneuver in congested city environments, are becoming a preferred choice for many commuters. In fact, data indicates that urban areas are witnessing a surge in motorcycle registrations, with some regions reporting growth rates exceeding 10% annually. This shift not only reflects changing transportation preferences but also highlights the potential for motorcycle manufacturers to cater to urban dwellers seeking cost-effective and space-saving mobility options. Consequently, the Motorcycles Market is likely to experience sustained growth as urbanization continues to reshape transportation dynamics.

Technological Advancements

Technological advancements are significantly influencing the Motorcycles Market, as manufacturers increasingly integrate innovative features into their products. The incorporation of smart technologies, such as advanced navigation systems, connectivity features, and enhanced safety mechanisms, is attracting a new generation of riders. For instance, the introduction of anti-lock braking systems and traction control has improved safety, making motorcycles more appealing to a broader audience. Moreover, the market for electric motorcycles is expanding, driven by advancements in battery technology that enhance range and performance. Reports suggest that the electric motorcycle segment could account for over 20% of total motorcycle sales by 2030, indicating a substantial shift in consumer preferences. Thus, the Motorcycles Market is poised for transformation as technology continues to evolve.

Market Segment Insights

By Type: Cruiser (Largest) vs. Sport (Fastest-Growing)

The Motorcycle Market exhibits a diverse range of types, with Cruisers dominating the market share due to their appealing design and comfortable riding experience. They attract both seasoned riders and newcomers alike, contributing significantly to the overall motorcycle sales. Following closely, Sport motorcycles account for a growing share, appealing particularly to younger demographics seeking high performance and agility. This segment's popularity is bolstered by advancements in technology and increasing interest in recreational riding. In terms of growth trends, the Sport segment is emerging as the fastest-growing category within the Motorcycle Market. The increasing prevalence of motorsport events and growing community focus on racing are key drivers fueling this segment's expansion. Additionally, manufacturers are investing in innovative designs and enhanced engine performance, further appealing to consumers' desire for speed and efficiency. As urban commuting becomes more congested, the practicality of sporty yet compact models is gaining traction, enhancing their market presence.

Cruiser (Dominant) vs. Dirt (Emerging)

Cruiser motorcycles are known for their classic styling and comfortable ride, making them the preferred choice for leisure riders. They typically feature relaxed seating positions and lower seats, catering to a wide range of riders. This segment enjoys a strong customer base, owing to its cultural associations with freedom and adventure, and marketing often reflects these themes. On the other hand, Dirt bikes represent an emerging segment within the Motorcycle Market, appealing to off-road enthusiasts and adventure seekers. These motorcycles are designed for rugged terrain, featuring lightweight frames and specialized tires for better traction on dirt and gravel surfaces. The increasing interest in outdoor activities and adventure sports drives the growth of this segment, as more consumers look towards dirt biking as a thrilling and recreational hobby.

By Engine Type: Internal Combustion Engine (Largest) vs. Electric Motor (Fastest-Growing)

The motorcycles market is currently dominated by internal combustion engines, which account for a significant portion of total sales, reflecting the established infrastructure and consumer preferences for traditional fuel-powered motorcycles. However, the market is experiencing a shift as electric motorcycles grow in popularity, particularly among younger riders who are increasingly eco-conscious and looking for sustainable transportation options. Growth trends indicate a robust future for electric motors, driven by advancements in battery technology and an expanding charging infrastructure that boosts consumer confidence. The hybrid engine segment is also gaining traction, appealing to those seeking a balance between performance and environmental impact. As legislation continues to favor cleaner technologies, the electric motor segment is anticipated to expand rapidly, potentially reshaping the future landscape of the motorcycles market.

Engine Type: Internal Combustion Engine (Dominant) vs. Electric Motor (Emerging)

Internal combustion engines remain the cornerstone of the motorcycles market, favored for their performance, reliability, and familiarity among riders. These engines have benefitted from years of refinement, providing enthusiasts with thrilling experiences and robust power delivery. However, the rise of <a href="https://www.marketresearchfuture.com/reports/electric-motors-market-2376">electric motors</a> signifies a shift toward innovation, as manufacturers develop new models that cater to the demands for efficiency and lower emissions. Electric motorcycles are not only becoming more popular due to their environmental benefits but also due to improvements in design and technology that enhance performance and range. As consumers increasingly prioritize sustainability, the electric segment is expected to carve out a substantial niche, appealing to a demographic that values modernity and eco-friendliness.

By End Use: Personal Use (Largest) vs. Sports Use (Fastest-Growing)

The motorcycles market showcases a diverse array of end-use segments, prominently highlighting Personal Use as the largest segment. Individuals opting for motorcycles for daily commutes or leisure rides contribute significantly to market share, fueled by rising disposable incomes and a growing penchant for two-wheeler convenience. Meanwhile, Sports Use is gaining momentum, driven by the increasing popularity of motocross, touring, and racing among enthusiasts. This segment appeals to both amateur and professional riders, indicating a dynamic shift in consumer preferences towards high-performance motorcycles. Growth trends within the motorcycles market are shaped by innovations in design and technology, catering to the evolving preferences of riders. The Personal Use segment is benefiting from improved fuel efficiency and enhanced comfort features, making motorcycles an attractive alternative to cars. In contrast, the Sports Use segment is focused on high-performance engines and advanced safety features that not only enhance riders' experience but also encourage participation in competitive events. This duality suggests a market poised for significant growth, as manufacturers continue to innovate and meet diverse consumer demands.

Personal Use (Dominant) vs. Sports Use (Emerging)

The Personal Use segment stands out as the dominant force in the motorcycles market, characterized by its appeal to a wide demographic ranging from seasoned riders to casual commuters. This segment emphasizes affordability, reliability, and ease of maintenance, catering to everyday users who prioritize practical considerations. As urbanization increases, more individuals are opting for motorcycles to navigate congested city landscapes, supported by favorable government policies promoting two-wheeler usage. On the other hand, the Sports Use segment is rapidly emerging, attracting a niche market of performance-oriented riders. These motorcycles are tailored for speed, agility, and technological advancements, which appeal to young adults and racing aficionados. Manufacturers are increasingly focusing on lightweight materials and powerful engines, amplifying interest in motocross events and sport biking. The juxtaposition between the dominant Personal Use and the emerging Sports Use illustrates the motorcycles market's capacity for diverse offerings, catering to varying consumer motivations.

By Distribution Channel: Online (Largest) vs. Offline (Fastest-Growing)

Currently, the distribution of motorcycles through online channels holds the largest share, capitalizing on the increasing trend toward e-commerce purchases. Consumers are drawn to the convenience and wider variety offered by online platforms, which often feature competitive pricing and detailed information on specifications. In contrast, offline channels are emerging as the fastest-growing segment, bolstered by the tactile experiences they provide, such as test rides and immediate vehicle availability. Enhanced customer service in dealerships fosters trust and encourages consumers to explore more options before making a purchase, leading to notable growth in offline sales across various demographics.

Online: E-commerce (Dominant) vs. Offline: Dealerships (Emerging)

The online distribution segment is characterized by its dominance, leveraging technological advancements to offer seamless shopping experiences and deliver motorcycles directly to consumers' doorsteps. This approach appeals to a tech-savvy demographic that values convenience and efficiency. However, offline dealerships are not to be underestimated; they provide customers with the opportunity to interact physically with motorcycles, fostering loyalty through personal interactions and expert advice. Dealerships are increasingly adapting to consumer needs by incorporating hybrid models, such as click-and-collect services, which blend the advantages of online and offline shopping. As consumer preferences evolve, both channels will likely coexist, each fostering unique advantages.

Get more detailed insights about Motorcycles Market Research Report - Global Forecast till 2035

Regional Insights

North America : Motorcycle Enthusiast Hub

The North American motorcycle market is driven by a growing interest in recreational riding and an increasing number of motorcycle enthusiasts. The region holds approximately 30% of the global market share, making it the largest market for motorcycles. Regulatory support for electric motorcycles and safety standards is also contributing to market growth, as consumers seek more sustainable options. Leading countries in this region include the United States and Canada, with the U.S. being the dominant player. Major manufacturers like Harley-Davidson and Honda have a significant presence, catering to diverse consumer preferences. The competitive landscape is characterized by a mix of established brands and emerging electric motorcycle companies, enhancing innovation and consumer choice.

Europe : Diverse Market with Innovation

Europe's motorcycle market is characterized by a strong push towards electric vehicles, driven by stringent environmental regulations and consumer demand for sustainable transportation. The region accounts for about 25% of The Motorcycles Market, making it the second-largest market. Countries like Germany and Italy are leading this transition, supported by government incentives for electric vehicle adoption. Germany is home to key players such as BMW and Ducati, while Italy boasts brands like Piaggio and Aprilia. The competitive landscape is vibrant, with a mix of traditional manufacturers and new entrants focusing on electric models. The presence of established brands alongside innovative startups is fostering a dynamic market environment, enhancing consumer options and driving technological advancements.

Asia-Pacific : Emerging Markets and Growth

The Asia-Pacific region is witnessing unprecedented growth in the motorcycle market, driven by rising disposable incomes and urbanization. This region holds approximately 35% of the global market share, making it the largest market for motorcycles. Countries like India and China are at the forefront, with increasing demand for two-wheelers as a cost-effective mode of transportation. Regulatory frameworks are also evolving to support safety and emissions standards. India is the largest market within this region, with major players like Hero MotoCorp and Bajaj Auto leading the charge. The competitive landscape is marked by a mix of domestic and international brands, with companies like Honda and Yamaha also having a significant presence. The focus on affordability and fuel efficiency continues to drive consumer preferences, shaping the market dynamics.

Middle East and Africa : Untapped Potential in Motorcycles Market

The Middle East and Africa region is gradually emerging as a potential market for motorcycles, driven by increasing urbanization and a young population. This region currently holds about 10% of the global market share. Countries like South Africa and Nigeria are seeing a rise in motorcycle usage for both personal and commercial purposes, supported by government initiatives to improve road safety and infrastructure. South Africa is leading the market, with key players like KTM and Honda establishing a foothold. The competitive landscape is still developing, with opportunities for growth in both the commuter and leisure segments. As awareness of motorcycles as a viable transportation option increases, the market is expected to expand significantly in the coming years.

Key Players and Competitive Insights

The Motorcycles is currently characterized by a dynamic competitive landscape, driven by innovation, sustainability, and evolving consumer preferences. Major players such as Honda (Japan), Yamaha (Japan), and Harley-Davidson (US) are actively shaping the market through strategic initiatives aimed at enhancing their product offerings and expanding their market reach. Honda (Japan), for instance, has been focusing on electric mobility solutions, which aligns with the growing demand for environmentally friendly transportation options. Yamaha (Japan) is also investing in advanced technologies, particularly in the realm of connected motorcycles, which enhances rider experience and safety. Meanwhile, Harley-Davidson (US) is undergoing a significant transformation, emphasizing a younger demographic through new product lines and marketing strategies that resonate with contemporary values.
In terms of business tactics, companies are increasingly localizing manufacturing to reduce costs and improve supply chain efficiency. This approach not only mitigates risks associated with The Motorcycles demands. The competitive structure of the motorcycles market appears moderately fragmented, with several key players holding substantial market shares while also facing competition from emerging brands. The collective influence of these established companies fosters a competitive environment that encourages innovation and responsiveness to consumer trends.
In August 2025, Honda (Japan) announced the launch of its new electric motorcycle model, which is expected to significantly enhance its market position in the growing electric vehicle segment. This strategic move underscores Honda's commitment to sustainability and positions the company as a leader in the transition towards greener transportation solutions. The introduction of this model is likely to attract environmentally conscious consumers and strengthen Honda's brand loyalty.
In September 2025, Harley-Davidson (US) unveiled a partnership with a tech startup to develop advanced rider assistance systems. This collaboration aims to integrate artificial intelligence into their motorcycles, enhancing safety features and rider experience. Such a strategic alliance not only showcases Harley-Davidson's commitment to innovation but also reflects a broader trend within the industry towards integrating technology into traditional motorcycle design, potentially attracting a tech-savvy customer base.
In October 2025, Yamaha (Japan) revealed its plans to expand its production facilities in Southeast Asia, aiming to meet the increasing demand for motorcycles in emerging markets. This expansion is indicative of Yamaha's strategy to capitalize on regional growth opportunities while optimizing its supply chain. By localizing production, Yamaha can reduce lead times and costs, thereby enhancing its competitive edge in these rapidly growing markets.
As of October 2025, the motorcycles market is witnessing a pronounced shift towards digitalization, sustainability, and the integration of artificial intelligence. These trends are reshaping competitive dynamics, as companies increasingly form strategic alliances to leverage technological advancements. The focus appears to be shifting from traditional price-based competition to a more nuanced approach that emphasizes innovation, technological integration, and supply chain reliability. This evolution suggests that future competitive differentiation will hinge on a company's ability to adapt to these trends and deliver value through innovative solutions.

Key Companies in the Motorcycles Market include

Industry Developments

Q1 2025: Kawasaki enters the electric sports segment with Ninja EV Kawasaki announced the launch of its new Ninja EV, marking the company's entry into the electric sports motorcycle market with a model featuring a long-range battery and powerful engine.
Q1 2025: Harley-Davidson unveils LiveWire 2.0 electric motorcycle Harley-Davidson introduced the LiveWire 2.0, an optimized version of its electric motorcycle, offering improved range and performance as part of its ongoing push into electric mobility.
Q1 2025: Yamaha launches 2025 MT-10 with revised engine and advanced assistance systems Yamaha released the 2025 MT-10, featuring a redesigned engine, more aggressive styling, and new advanced driving assistance technologies.
Q1 2025: Ducati introduces 2025 Panigale V4 with aerodynamic and electronic upgrades Ducati launched the 2025 Panigale V4, which includes significant improvements in aerodynamics and electronic management for enhanced performance.
Q1 2025: Triumph debuts Bonneville RetroX with neo-retro design and modern tech Triumph announced the Bonneville RetroX, a new model that combines classic styling with modern technologies, expanding its heritage lineup.
Q1 2025: BMW launches R1300GS with more powerful engine and advanced onboard tech BMW unveiled the new R1300GS, featuring a more powerful engine and advanced onboard technologies, continuing its legacy in the adventure motorcycle segment.
Q4 2024: Buell opens Super Cruiser pre-orders, targets fall 2025 delivery Buell began accepting pre-orders for its long-awaited Super Cruiser motorcycle in September 2024, with initial customer deliveries expected in fall 2025.
Q2 2025: Harley-Davidson CEO announces new entry-level Sprint model for 2026 During a Q2 2025 earnings call, Harley-Davidson CEO Jochen Zeitz revealed plans to launch the all-new, more accessible Sprint motorcycle at under $6,000, targeting new riders.
Q2 2025: High Country Harley-Davidson dealership announces closure after 25 years High Country Harley-Davidson, a prominent dealership in Colorado and Wyoming, announced it will permanently close both locations next month, citing challenging market conditions.
Q2 2025: Aprilia launches 2025 RS 660 & RS 660 Factory models Aprilia introduced the 2025 RS 660 and RS 660 Factory motorcycles, featuring updated performance and design enhancements for the new model year.
Q4 2024: Bimota unveils 2025 KB998 Rimini at EICMA Bimota presented the 2025 KB998 Rimini, a new high-performance motorcycle, at the EICMA show in November 2024.
Q4 2024: Zero/White Motorcycle Concepts reveal Intelligent Aero Prototype Zero Motorcycles Market and White Motorcycle Concepts jointly unveiled the Intelligent Aero Prototype, an innovative electric motorcycle focused on aerodynamic efficiency, at EICMA 2024.

Future Outlook

Motorcycles Market Future Outlook

The Motorcycles Market is projected to grow at a 2.77% CAGR from 2025 to 2035, driven by increasing urbanization, demand for eco-friendly transport, and technological advancements.

New opportunities lie in:

Expansion of electric motorcycle models targeting urban commuters.
Development of subscription-based motorcycle services for flexible ownership.
Investment in smart motorcycle technology for enhanced safety features.

By 2035, the Motorcycles Market is expected to achieve robust growth, reflecting evolving consumer preferences and technological innovations.

Market Segmentation

Motorcycles Market Type Outlook

Cruiser
Sport
Touring
Standard
Dirt

Motorcycles Market End Use Outlook

Personal Use
Commercial Use
Sports Use

Motorcycles Market Engine Type Outlook

Internal Combustion Engine
Electric Motor
Hybrid Engine

Motorcycles Market Distribution Channel Outlook

Online
Offline
Dealerships

Report Scope

MARKET SIZE 2024	88.85(USD Billion)
MARKET SIZE 2025	91.31(USD Billion)
MARKET SIZE 2035	120.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	2.77% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Honda (JP), Yamaha (JP), Harley-Davidson (US), Kawasaki (JP), Suzuki (JP), BMW (DE), Ducati (IT), Triumph (GB), KTM (AT)
Segments Covered	Motorcycle Type, Engine Type, End Use, Distribution Channel, Regional
Key Market Opportunities	Integration of electric powertrains and smart technology in the Motorcycles Market.
Key Market Dynamics	Rising consumer preference for electric motorcycles drives innovation and competition among manufacturers in the motorcycle market.
Countries Covered	North America, Europe, APAC, South America, MEA