Educational Toys Market Share
ID: MRFR/CR/10465-HCR
128 Pages
October 2025
Educational Toys Market Research Report Information By Type (Arts & Crafts, Role Play, Games & Puzzles, Motor Skills, Musical Toys, STEM Toys, and Other Toys), By Age Group (0-4 Years, 4-8 Years, and Above 8 Years), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-commerce, and Others), and By Region (North America, Europe, Asia-Pacific, and Rest Of The Worl...
Market Summary
As per Market Research Future Analysis, the Global Educational Toys Market was valued at USD 79.78 Billion in 2024 and is projected to grow from USD 88.16 Billion in 2025 to USD 239.32 Billion by 2035, with a CAGR of 10.5% during the forecast period. Key drivers include government initiatives to boost local toy production and a growing focus among parents on enhancing children's problem-solving skills and creativity. The market is witnessing a surge in demand for smart toys, particularly STEM toys, which are favored for their innovative functionalities and educational benefits. The Asia-Pacific region dominated the market in 2022, accounting for 45.80% of the share, with significant growth expected in North America and Europe due to rising consumer demand for eco-friendly products.
Key Market Trends & Highlights
The Educational Toys Market is experiencing notable trends driven by technological advancements and changing consumer preferences.
- Market Size in 2024: USD 79.78 Billion Projected Market Size by 2035: USD 239.32 Billion CAGR from 2025 to 2035: 10.50% Asia-Pacific Market Share in 2022: 45.80%
Market Size & Forecast
| 2024 Market Size | USD 79.78 Billion |
| 2035 Market Size | USD 239.32 Billion |
| CAGR (2025-2035) | 10.50% |
| Largest Regional Market Share in 2022 | Asia-Pacific |
Major Players
<p>Key players include Mattel, LEGO System A/S, Melissa & Doug, Ravensburger, and the Simba Dickie Group.</p>
Market Trends
Increasing popularity of smart toys is driving the market growth
Internet-connected educational toys with high-tech advances are becoming increasingly popular among an expanding population of tech-savvy consumers. A smart toy operates through embedded sensors and on-board electronics and has its own intelligence. Despite their high costs, smart toys are favoured above other learning toys for their ease of use and tailored instructive approach. The increased acceptance of these smart toys is projected to produce a strong demand for Science, Technology, Engineering and Math (STEM) toys worldwide over the forecast timeframe. STEM toys are designed to promote the problem solving skills and creativity in youngsters in an intriguing and engaging manner.
With a rising number of parents focusing on making their children future-ready by purchasing smart toys, STEM toys are likely to witness a robust over the forecast period.
Government support within the toy manufacturing market is projected to encourage industry expansion over the projection timeframe. Led by India, the worldwide market is likely to witness significant government support across countries, with an increased desire to enhance local toy manufacturing and increase usage. For instance, in February 2020, the Government of India (Gol) approved the construction of eight toy clusters in the states of Madhya Pradesh, Rajasthan, Tamil Nadu, Uttar Pradesh, and Karnataka. This measure demonstrates the government's goal to develop the local toy manufacturing sector in the foreseeable future.
Learning and educational toys are a type of toys that play a key part in the growth and development of children. They are vital for brain growth as studying educational toys acquire logical and reasoning skills and facilities to get spatial reasoning. Playing with toys and board games aids children in learning and building social and communication skills. The increasing demand for strategy-based & educational-based toys among children supports the growth of the learning and Educational Toy Market.
Trending variables such as new artificial intelligence toys for S.T.E.M (science, technology, engineering, and mathematics) education, growing 3D shapes in toy designs, and surging green educational and eco-friendly toys will drive the Educational Toy Market globally in the following years. Moreover, the rising range of online consumers is a driving factor for the Educational Toy Market during the forecast period all throughout the globe.
Developments in the childcare sector and the discovery of new technology are the key drivers that drive the growth of the industry. The availability of new digital and Al quality educational toys is the cause to promote the expansion of the worldwide Educational Toy Market. There is an upsurge in demand for toys with innovative functionalities. Thus, driving the Educational Toys market revenue.
<p>The Global Educational Toys Market is poised for robust growth as parents increasingly prioritize developmental benefits in playtime activities, fostering cognitive and social skills in children.</p>
U.S. Department of Education
Educational Toys Market Market Drivers
Rise in Disposable Income
The rise in disposable income across various regions contributes to the expansion of the Global Educational Toys Market Industry. As families experience improved financial stability, they are more inclined to invest in high-quality educational toys that offer long-term benefits for their children. This trend is particularly evident in emerging markets, where increasing income levels enable parents to prioritize educational products. The anticipated compound annual growth rate of 10.5% from 2025 to 2035 indicates a robust market trajectory, driven by consumer willingness to spend on educational toys that enhance learning experiences. This shift in consumer behavior is likely to shape the future landscape of the industry.
Growing Demand for STEM Toys
The Global Educational Toys Market Industry experiences a notable increase in demand for STEM (Science, Technology, Engineering, and Mathematics) toys. Parents and educators recognize the importance of fostering critical thinking and problem-solving skills in children. This trend is reflected in the projected market value of 79.8 USD Billion in 2024, as families increasingly invest in educational toys that promote these essential skills. Companies are responding by developing innovative products that align with educational standards, thereby enhancing children's learning experiences. The emphasis on STEM education is likely to drive further growth in this segment, contributing to the overall expansion of the Global Educational Toys Market Industry.
Market Trends and Projections
Focus on Holistic Child Development
The Global Educational Toys Market Industry is influenced by a growing focus on holistic child development. Parents and educators are increasingly aware that learning extends beyond academics, encompassing social, emotional, and physical growth. This perspective drives demand for educational toys that promote a well-rounded development approach. Toys that encourage collaboration, creativity, and emotional intelligence are gaining popularity, as they align with contemporary educational philosophies. As the market evolves, products that cater to these diverse developmental needs are likely to see increased adoption, reflecting a shift towards comprehensive educational experiences for children.
Technological Advancements in Toy Design
Technological advancements play a pivotal role in shaping the Global Educational Toys Market Industry. The integration of augmented reality, artificial intelligence, and interactive features into educational toys enhances engagement and learning outcomes for children. For instance, toys that utilize augmented reality can provide immersive learning experiences, allowing children to explore complex concepts in a fun and interactive manner. This trend is expected to contribute to the market's growth, as parents seek innovative solutions that combine play with education. As the industry evolves, the incorporation of technology into educational toys may lead to a more dynamic and engaging learning environment for children.
Increased Awareness of Early Childhood Education
There is a growing awareness of the significance of early childhood education, which positively influences the Global Educational Toys Market Industry. Parents and educators are increasingly recognizing that the formative years are crucial for cognitive and social development. This awareness drives demand for educational toys that support early learning objectives. As a result, the market is projected to reach 239.3 USD Billion by 2035, reflecting the increasing investment in products that promote foundational skills. Educational toys that encourage creativity, social interaction, and problem-solving are particularly sought after, as they align with the goals of early childhood education initiatives.
Market Segment Insights
Educational Toys Type Insights
<p>The Educational <a href="https://www.marketresearchfuture.com/reports/toys-market-8001">Toys Market</a> segmentation, based on Type, includes Arts & Crafts, Role Play, Games & Puzzles, Motor Skills, Musical Toys, STEM Toys, and Other Toys. Motor skills segment dominated the global market in 2022. Motor skills toys are popular owing to several benefits such as hand-eye coordination enhancement, shape identification, color recognition, improvement of problem solving skills, gross & fine motor skill development, and cause & effect knowledge. Motor skills toys are probably going to use magnetic components more frequently for simplicity of use as toy manufacturers concentrate on establishing product distinction.</p>
<p>A wide array of motor skills toys are easily available across all distribution channels, ranging from local toy shops to specialist stores and e-commerce websites.</p>
Educational Toys Age Group Insights
<p>The Educational Toys Market segmentation, based on Age Group, includes 0-4 Years, 4-8 Years, and Above 8 Years. The 0-4 years segment dominated the Educational Toys Market in 2022. The increasing need to increase children's intelligence quotient (IQ) from a tender age is surging the demand for educational toys in the 0-4 years segment. From a production aspect, choking is a primary issue while making these toys for children in the age group of 4-8 years.</p>
Educational Toys Distribution Channel Insights
<p>The Educational Toys Market segmentation, based on Distribution Channel, includes Supermarkets & Hypermarkets, Specialty Stores, E-commerce, and Others. Supermarkets & hypermarkets segment dominated the global market in 2022. Supermarkets & hypermarkets are the most popular distribution channels for learning toys. Hypermarkets such as Walmart are growing more aggressive in the toys area by offering huge discounts, especially during holiday seasons. The speciality retailers segment is projected to enjoy tremendous growth in the future years. The increased popularity of specialised stores is attributed to the mushrooming growth of company-owned brick-and-mortar stores.</p>
<p>Figure 1: Educational Toys Market, by Distribution Channel, 2022 & 2032 (USD Billion)</p>
<p>Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review</p>
Get more detailed insights about Educational Toys Market Research Report—Global Forecast till 2034
Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific Educational Toys market dominated this market in 2022 (45.80%). A sizable client base is what propels the regional market. The Asia Pacific market has been witnessing significant developments in the toys space over the years. In August 2020, the Government of India (Gol) stated its goal to build India into a global toy hub. Such initiatives will encourage other countries to enhance their domestic learning & education toys manufacture.
Moreover, China’s Educational Toys market held the largest market share, and the Indian Educational Toys market was the fastest growing market in the Asia-Pacific region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: EDUCATIONAL TOYS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
The North America Educational Toys Market is expected to register significant growth from 2023 to 2032. The North America market is primarily driven by the increasing levels of demand from consumers/shoppers and merchants alike for 'Made in USA' learning & education products. Further, the U.S. Educational Toys market held the largest market share, and the Canada Educational Toys market was the fastest growing market in the North America region.
Europe Educational Toys market accounted for the healthy market share in 2022. The market for educational toys in Europe is expanding as a result of the growing acceptance of green and ecologically friendly items. Due to the health risks/problems linked with synthetic materials, educators and parents in the region, led by nations like the U.K. and Germany, are expected to contribute to the adoption of greener products. Further, the German Educational Toys market held the largest market share, and the U.K Educational Toys market was the fastest growing market in the European region
Key Players and Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Educational Toys market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Educational Toys Industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Educational Toys Industry to benefit clients and increase the market sector. In recent years, the Educational Toys Industry has offered some of the most significant advantages to medicine. Major players in the Educational Toys market, including Mega Home Appliances, Big Ass Fans, Hunter Fan Company, Crompton Greaves, and Del Mar Fans & Lighting, are attempting to increase market demand by investing in research and development operations.
In order for all children to discover themselves, their interests, and their purpose, Melissa & Doug produces educational toys and children's goods that spark their curiosity and sense of wonder. Through independent, big-box, and e-commerce retail channels, the company sells toys for babies and toddlers, puzzles, stuffed animals, arts and crafts supplies, and educational toys throughout the United States. A U.S.-based firm named Melissa & Doug introduced Timeless Toys in June 2021 with the goal of reaching more parents and introducing them to its items through digital channels like Hulu, YouTube, and Amazon.
For the casino, interactive, and gaming industries, Everi Holdings Inc. offers entertainment and technological solutions. Both the Games and Financial Technology Solutions (FinTech) segments make up its business. Gaming technology products and services from Enveri Games include gaming machines, slot machines, leased gaming equipment, as well as other goods and services for gaming operators. Enveri FinTech offers financial technology products and services to gambling operators, including tools and services that make it easier for casino visitors to acquire cash at gaming facilities through ATMs, point-of-sale debit card purchases, and other methods.
For an undisclosed sum in January 2022, Atlas Gaming Pty Ltd and Atlas Gaming Technologies Pty Ltd have agreed to sell some of their assets, including their intellectual property and game development technology, to Everi Holdings Inc., a US-based provider of land-based and online casino gaming content and products.
Key Companies in the Educational Toys Market market include
Industry Developments
- Q2 2024: Monti Kids raises $10M Series B to expand Montessori-inspired educational toys Monti Kids, a startup specializing in Montessori-based educational toys for infants and toddlers, secured $10 million in Series B funding to accelerate product development and expand its direct-to-consumer reach.
- Q2 2024: LeapFrog Announces Launch of LeapStart 4.0 Interactive Learning System LeapFrog Enterprises launched the LeapStart 4.0, an upgraded interactive learning system designed to enhance early childhood education through gamified lessons and adaptive content.
- Q3 2024: Hasbro acquires educational robotics startup RoboTykes for $120 million Hasbro completed the acquisition of RoboTykes, a company known for its programmable educational robots, to strengthen its STEM-focused toy portfolio.
- Q3 2024: VTech and National Geographic announce global partnership for STEM toy line VTech entered a global partnership with National Geographic to co-develop a new line of STEM educational toys featuring wildlife and earth science themes.
- Q4 2024: Melissa & Doug opens new manufacturing facility in North Carolina Melissa & Doug inaugurated a new manufacturing facility in North Carolina to increase production capacity for its wooden educational toys.
- Q4 2024: Osmo launches AI-powered reading tutor for children Osmo, a leader in interactive educational toys, launched an AI-powered reading tutor designed to help children improve literacy skills through personalized feedback.
- Q1 2025: Spin Master appoints new Chief Product Officer to lead educational toy innovation Spin Master announced the appointment of a new Chief Product Officer, tasked with driving innovation in the company's educational and learning toy segment.
- Q1 2025: Lego Education unveils SPIKE Prime 2.0 robotics kit for classrooms Lego Education introduced SPIKE Prime 2.0, an updated robotics kit aimed at enhancing STEM learning in schools with new sensors and coding capabilities.
- Q2 2025: Mattel partners with Google to integrate AR into educational toy line Mattel announced a partnership with Google to incorporate augmented reality features into its educational toys, aiming to create immersive learning experiences.
- Q2 2025: Smartivity secures $15M Series C funding to expand global reach Smartivity, an Indian educational toy company, raised $15 million in Series C funding to support international expansion and new product launches.
- Q3 2025: PlayShifu launches Tacto Coding 2.0 for hands-on programming education PlayShifu released Tacto Coding 2.0, an updated version of its interactive coding toy, designed to teach programming concepts to children through tactile play.
- Q3 2025: Fat Brain Toys announces partnership with Scholastic for literacy-focused toy line Fat Brain Toys partnered with Scholastic to develop a new line of educational toys focused on early literacy and language development.
Future Outlook
Educational Toys Market Future Outlook
<p>The Global Educational Toys Market is projected to grow at a 10.50% CAGR from 2025 to 2035, driven by technological advancements, increasing parental awareness, and a shift towards STEM education.</p>
New opportunities lie in:
- <p>Develop interactive digital platforms that integrate educational toys with online learning modules. Create eco-friendly educational toys to cater to environmentally conscious consumers. Expand product lines to include culturally diverse educational toys that reflect global perspectives.</p>
<p>By 2035, the market is expected to achieve substantial growth, positioning itself as a leader in innovative educational solutions.</p>
Market Segmentation
Educational Toys Type Outlook
- Arts & Crafts
- Role Play
- Games & Puzzles
- Motor Skills
- Musical Toys
- STEM Toys
- Other Toys
Educational Toys Regional Outlook
- {"North America"=>["US"
- "Canada"]}
- {"Europe"=>["Germany"
- "France"
- "UK"
- "Italy"
- "Spain"
- "Rest of Europe"]}
- {"Asia-Pacific"=>["China"
- "Japan"
- "India"
- "Australia"
- "South Korea"
- "Rest of Asia-Pacific"]}
- {"Rest of the World"=>["Middle East"
- "Africa"
- "Latin America"]}
Educational Toys Age Group Outlook
- 0-4 Years
- 4-8 Years
- Above 8 Years
Educational Toys Distribution Channel Outlook
- Supermarkets & Hypermarkets
- Specialty Stores
- E-commerce
- Others
Report Scope
| Report Attribute/Metric | Details |
| Market Size 2024 | USD 79.78 Billion |
| Market Size 2025 | USD 88.16 Billion |
| Market Size 2035 | 239.32 (Value (USD Billion)) |
| Compound Annual Growth Rate (CAGR) | 10.50% (2025 - 2035) |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019- 2023 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Age Group, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Mega Home Appliances, Big Ass Fans, Hunter Fan Company, Crompton Greaves, and Del Mar Fans & Lighting |
| Key Market Opportunities | Increasing preference for environmental friendly educational toys |
| Key Market Dynamics | Rising government initiatives to expand the local toy manufacturing sector and rising number of parents focusing on improving the problem-solving skill and creativity in children |
Market Highlights
Author
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FAQs
How much is the Educational Toys market?
The Educational Toys Market size was valued at USD 72.20 Billion in 2023.
What is the growth rate of the Educational Toys market?
The global market is projected to grow at a CAGR of 10.5% during the forecast period, 2025-2034.
Which region held the largest market share in the Educational Toys market?
Asia Pacific had the largest share in the global market
Who are the key players in the Educational Toys market?
The key players in the market are Mattel, LEGO System A/S, Melissa & Doug, Ravensburger, The Simba Dickie Group, TOMY, JAKKS Pacific, Inc., GoldLok Toys, WowWee Group Limited, and CocoMoco Kids
Which Type led the Educational Toys market?
The Motor Skills Type dominated the market in 2023.
Which Age Group had the largest market share in the Educational Toys market?
The 0-4 Years Age Group had the largest share in the global market.
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--- |-Table of Contents1. Executive Summary2. Market Introduction2.1. Definition2.2. Scope of the Study2.2.1. Research Objective2.2.2. Assumptions2.2.3. Limitations3. Research Methodology3.1. Overview3.2. Data Mining3.3. Secondary Research3.4. Primary Research3.4.1. Primary Interviews and Information Gathering Process3.4.2. Breakdown of Primary Respondents3.5. Forecasting Modality3.6. Market Size Estimation3.6.1. Bottom-up Approach3.6.2. Top-Down Approach3.7. Data Triangulation3.8. Validation4. MARKET DYNAMICS4.1. Overview4.2. Drivers4.3. Restraints4.4. Opportunities5. MARKET FACTOR ANALYSIS5.1. Value Chain Analysis5.2. Porter’s Five Forces Analysis5.2.1. Bargaining Power of Suppliers5.2.2. Bargaining Power of Buyers5.2.3. Threat of New Entrants5.2.4. Threat of Substitutes5.2.5. Intensity of Rivalry5.3. COVID-19 Impact Analysis5.3.1. Market Impact Analysis5.3.2. Regional Impact5.3.3. Opportunity and Threat Analysis6. GLOBAL EDUCATIONAL TOYS MARKET, BY TYPE6.1. Overview6.2. Arts & Crafts6.3. Role Play6.4. Games & Puzzles6.5. Motor Skills6.6. Musical Toys6.7. STEM Toys6.8. Other Toys7. GLOBAL EDUCATIONAL TOYS MARKET, BY AGE GROUP7.1. Overview7.2. 0-4 Years7.3. 4-8 Years7.4. Above 8 Years8. GLOBAL EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL8.1. Overview8.2. Supermarkets & Hypermarkets8.3. Specialty Stores8.4. E-commerce8.5. Others9. GLOBAL EDUCATIONAL TOYS MARKET, BY REGION9.1. Overview9.2. North America9.2.1. U.S.9.2.2. Canada9.3. Europe9.3.1. Germany9.3.2. France9.3.3. U.K9.3.4. Italy9.3.5. Spain9.3.6. Rest of Europe9.4. Asia-Pacific9.4.1. China9.4.2. India9.4.3. Japan9.4.4. South Korea9.4.5. Australia9.4.6. Rest of Asia-Pacific9.5. Rest of the World9.5.1. Middle East9.5.2. Africa9.5.3. Latin America10. Competitive Landscape10.1. Overview10.2. Competitive Analysis10.3. Market Share Analysis10.4. Major Growth Strategy in the Global Educational toys Market,10.5. Competitive Benchmarking10.6. Leading Players in Terms of Number of Developments in the Global Educational toys Market,10.7. Key developments and Growth Strategies10.7.1. New Type Launch/Age Group Deployment10.7.2. Merger & Acquisitions10.7.3. Joint Ventures10.8. Major Players Financial Matrix10.8.1. Sales & Operating Income, 202510.8.2. Major Players R&D Expenditure. 202511. COMPANY PROFILES11.1. Mattel (California, U.S.)11.1.1. Company Overview11.1.2. Financial Overview11.1.3. Types Offered11.1.4. Key Developments11.1.5. SWOT Analysis11.1.6. Key Strategies11.2. LEGO System A/S (Billund, Denmark)11.2.1. Company Overview11.2.2. Financial Overview11.2.3. Types Offered11.2.4. Key Developments11.2.5. SWOT Analysis11.2.6. Key Strategies11.3. Melissa & Doug (Connecticut, U.S.)11.3.1. Company Overview11.3.2. Financial Overview11.3.3. Types Offered11.3.4. Key Developments11.3.5. SWOT Analysis11.3.6. Key Strategies11.4. Ravensburger (Ravensburg, Germany)11.4.1. Company Overview11.4.2. Financial Overview11.4.3. Types Offered11.4.4. Key Developments11.4.5. SWOT Analysis11.4.6. Key Strategies11.5. The Simba Dickie Group (Fürth, Germany)11.5.1. Company Overview11.5.2. Financial Overview11.5.3. Types Offered11.5.4. Key Developments11.5.5. SWOT Analysis11.5.6. Key Strategies11.6. TOMY (TOKYO, JAPAN).11.6.1. Company Overview11.6.2. Financial Overview11.6.3. Types Offered11.6.4. Key Developments11.6.5. SWOT Analysis11.6.6. Key Strategies11.7. JAKKS Pacific, Inc. (California, U.S.)11.7.1. Company Overview11.7.2. Financial Overview11.7.3. Types Offered11.7.4. Key Developments11.7.5. SWOT Analysis11.7.6. Key Strategies11.8. GoldLok Toys (Guangdong, China)11.8.1. Company Overview11.8.2. Financial Overview11.8.3. Types Offered11.8.4. Key Developments11.8.5. SWOT Analysis11.8.6. Key Strategies11.9. WowWee Group Limited (Quebec, Canada)11.9.1. Company Overview11.9.2. Financial Overview11.9.3. Types Offered11.9.4. Key Developments11.9.5. SWOT Analysis11.9.6. Key Strategies11.10. CocoMoco Kids (New Delhi, India)11.10.1. Company Overview11.10.2. Financial Overview11.10.3. Types Offered11.10.4. Key Developments11.10.5. SWOT Analysis11.10.6. Key Strategies12. APPENDIX12.1. References12.2. Related Reports LIST OF TABLESTABLE 1 GLOBAL EDUCATIONAL TOYS MARKET, SYNOPSIS, 2025-2034TABLE 2 GLOBAL EDUCATIONAL TOYS MARKET, ESTIMATES & FORECAST, 2025-2034 (USD BILLION)TABLE 3 GLOBAL EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 4 GLOBAL EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 5 GLOBAL EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 6 NORTH AMERICA EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 7 NORTH AMERICA EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 8 NORTH AMERICA EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 9 NORTH AMERICA EDUCATIONAL TOYS MARKET, BY COUNTRY, 2025-2034 (USD BILLION)TABLE 10 U.S. EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 11 U.S. EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 12 U.S. EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 13 CANADA EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 14 CANADA EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 15 CANADA EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 16 EUROPE EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 17 EUROPE EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 18 EUROPE EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 19 EUROPE EDUCATIONAL TOYS MARKET, BY COUNTRY, 2025-2034 (USD BILLION)TABLE 20 GERMANY EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 21 GERMANY EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 22 GERMANY EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 23 FRANCE EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 24 FRANCE EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 25 FRANCE EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 26 ITALY EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 27 ITALY EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 28 ITALY EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 29 SPAIN EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 30 SPAIN EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 31 SPAIN EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 32 U.K EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 33 U.K EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 34 U.K EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 35 REST OF EUROPE EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 36 REST OF EUROPE EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 37 REST OF EUROPE EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 38 ASIA PACIFIC EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 39 ASIA PACIFIC EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 40 ASIA PACIFIC EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 41 ASIA PACIFIC EDUCATIONAL TOYS MARKET, BY COUNTRY, 2025-2034 (USD BILLION)TABLE 42 JAPAN EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 43 JAPAN EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 44 JAPAN EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 45 CHINA EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 46 CHINA EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 47 CHINA EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 48 INDIA EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 49 INDIA EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 50 INDIA EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 51 AUSTRALIA EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 52 AUSTRALIA EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 53 AUSTRALIA EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 54 SOUTH KOREA EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 55 SOUTH KOREA EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 56 SOUTH KOREA EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 57 REST OF ASIA-PACIFIC EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 58 REST OF ASIA-PACIFIC EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 59 REST OF ASIA-PACIFIC EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 60 REST OF WORLD EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 61 REST OF WORLD EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 62 REST OF WORLD EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 63 REST OF WORLD EDUCATIONAL TOYS MARKET, BY COUNTRY, 2025-2034 (USD BILLION)TABLE 64 MIDDLE EAST EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 65 MIDDLE EAST EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 66 MIDDLE EAST EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 67 AFRICA EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 68 AFRICA EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 69 AFRICA EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION)TABLE 70 LATIN AMERICA EDUCATIONAL TOYS MARKET, BY TYPE, 2025-2034 (USD BILLION)TABLE 71 LATIN AMERICA EDUCATIONAL TOYS MARKET, BY AGE GROUP, 2025-2034 (USD BILLION)TABLE 72 LATIN AMERICA EDUCATIONAL TOYS MARKET, BY DISTRIBUTION CHANNEL, 2025-2034 (USD BILLION) LIST OF FIGURESFIGURE 1 RESEARCH PROCESSFIGURE 2 MARKET STRUCTURE FOR THE GLOBAL EDUCATIONAL TOYS MARKETFIGURE 3 MARKET DYNAMICS FOR THE GLOBAL EDUCATIONAL TOYS MARKETFIGURE 4 GLOBAL EDUCATIONAL TOYS MARKET, SHARE (%), BY TYPE, 2025FIGURE 5 GLOBAL EDUCATIONAL TOYS MARKET, SHARE (%), BY AGE GROUP, 2025FIGURE 6 GLOBAL EDUCATIONAL TOYS MARKET, SHARE (%), BY DISTRIBUTION CHANNEL, 2025FIGURE 7 GLOBAL EDUCATIONAL TOYS MARKET, SHARE (%), BY REGION, 2025FIGURE 8 NORTH AMERICA: EDUCATIONAL TOYS MARKET, SHARE (%), BY REGION, 2025FIGURE 9 EUROPE: EDUCATIONAL TOYS MARKET, SHARE (%), BY REGION, 2025FIGURE 10 ASIA-PACIFIC: EDUCATIONAL TOYS MARKET, SHARE (%), BY REGION, 2025FIGURE 11 REST OF THE WORLD: EDUCATIONAL TOYS MARKET, SHARE (%), BY REGION, 2025FIGURE 12 GLOBAL EDUCATIONAL TOYS MARKET: COMPANY SHARE ANALYSIS, 2025 (%)FIGURE 13 MATTEL (CALIFORNIA, U.S.): FINANCIAL OVERVIEW SNAPSHOTFIGURE 14 MATTEL (CALIFORNIA, U.S.): SWOT ANALYSISFIGURE 15 LEGO SYSTEM A/S (BILLUND, DENMARK): FINANCIAL OVERVIEW SNAPSHOTFIGURE 16 LEGO SYSTEM A/S (BILLUND, DENMARK): SWOT ANALYSISFIGURE 17 MELISSA & DOUG (CONNECTICUT, U.S.): FINANCIAL OVERVIEW SNAPSHOTFIGURE 18 MELISSA & DOUG (CONNECTICUT, U.S.): SWOT ANALYSISFIGURE 19 RAVENSBURGER (RAVENSBURG, GERMANY): FINANCIAL OVERVIEW SNAPSHOTFIGURE 20 RAVENSBURGER (RAVENSBURG, GERMANY): SWOT ANALYSISFIGURE 21 THE SIMBA DICKIE GROUP (FÜRTH, GERMANY).: FINANCIAL OVERVIEW SNAPSHOTFIGURE 22 THE SIMBA DICKIE GROUP (FÜRTH, GERMANY).: SWOT ANALYSISFIGURE 23 TOMY (TOKYO, JAPAN).: FINANCIAL OVERVIEW SNAPSHOTFIGURE 24 TOMY (TOKYO, JAPAN).: SWOT ANALYSISFIGURE 25 JAKKS PACIFIC, INC. (CALIFORNIA, U.S.): FINANCIAL OVERVIEW SNAPSHOTFIGURE 26 JAKKS PACIFIC, INC. (CALIFORNIA, U.S.): SWOT ANALYSISFIGURE 27 GOLDLOK TOYS (GUANGDONG, CHINA): FINANCIAL OVERVIEW SNAPSHOTFIGURE 28 GOLDLOK TOYS (GUANGDONG, CHINA): SWOT ANALYSISFIGURE 29 WOWWEE GROUP LIMITED (QUEBEC, CANADA): FINANCIAL OVERVIEW SNAPSHOTFIGURE 30 WOWWEE GROUP LIMITED (QUEBEC, CANADA): SWOT ANALYSISFIGURE 31 COCOMOCO KIDS (NEW DELHI, INDIA): FINANCIAL OVERVIEW SNAPSHOTFIGURE 32 COCOMOCO KIDS (NEW DELHI, INDIA): SWOT ANALYSIS
Educational Toys Market Segmentation
Educational Toys Market Type Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market Age Group Outlook (USD Billion, 2018-2032)
0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market Distribution Channel Outlook (USD Billion, 2018-2032)
Supermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Educational Toys Market Regional Outlook (USD Billion, 2018-2032)
North America Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
US Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Canada Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Europe Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Germany Outlook (USD Billion, 2018-2032)
Educational Toys Market by TypeArts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
France Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
UK Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Italy Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Spain Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Rest Of Europe Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Asia-Pacific Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
China Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Japan Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
India Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Australia Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Rest of Asia-Pacific Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Rest of the World Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Middle East Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Africa Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
Latin America Outlook (USD Billion, 2018-2032)
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
STEM Toys
Other Toys
Educational Toys Market by Age Group0-4 Years
4-8 Years
Above 8 Years
Educational Toys Market by Distribution ChannelSupermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
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Customer Strories
“I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”
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